Analysis Of PETA

Provocative imagery, shock factors, guilt trips and what they’re infamously known for, sexist shaming; this is PETA’s arsenal of tools to manipulate and mould people to follow their arguably twisted ideology. PETA uses women and presents them as stereotypical and unattainable sexual figures; over the facade of ‘helping’ animals everywhere. PETA displays these advertising campaigns at the expense of women. The exploitation of women stems from the manipulation of their images, PETA uses a touched up, airbrushed, photoshoped version of these women, therefore helping further unhealthy idealistic body stereotypes of a woman that media and society have already ‘gifted’ us. Satire, a commonly known M.O. of PETA is found among many of these adverts,

These depictions are often accompanied with sex and violence, usually perpetuating a rape or victim blaming culture. The unethical practices of the firm have become synonymous with exploitive media, as well as sexism due to the recent outrages toward them. There have been more than a myriad examples of just these sorts of ads from PETA, and is now not hard to understand why this organization may be affiliated with emotionally charged and evocative words such as “misogynistic”, “sexist” or even

Nonetheless PETA fat-shames the woman by comparing this lady to a whale and regarding to her fat as “blubber”. Although the message of this advert is at heart caring for animals, it is appalling that in order to deliver their message PETA has to perpetuate oppressive beauty standards. They are playing on women’s insecurities and essentially instructing them on how they should look and what to do with their bodies. “lose the blubber” – ‘stop eating, women’ or ‘stop eating, whales’. Additionally, ‘lose your fat and be skinny’. These are just a few of many messages this advert conveys and messages we have all heard too many