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Analysis of gatorade brand
Gatorade market strategy
Gatorade on sport performance
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A lot of people think that Gatorade is the only drink that can give you back the energy that you lost on the field or court but it’s not the only drink. Gatorade, aimed at all athletes of all ages, has made an intensive campaign through our history. Gatorade has become a household name in America and has made its way into the popular culture. They have become an attached as a necessity to rehydrate a tired athlete. In one Gatorade advertisement where there was a lot of athlete’s player all different kind of sport and each of them are talking about what’s the secret to victory. And the background music is very motivating and in the video the beat of the music is in the right spot. At the end of the advertisement they show that Gatorade was part of victory. we realize that aside from the directive to change from drinking water as a source of rehydration to Gatorade, that the commercial targets factors like race and gender. The ad suggests that the only way you can evolve is with Gatorade in your system. Athletes both professional and unprofessional have always have looked for ways to improve their performance on the field, diamond, or court, many of us, being the fans of these athletes admire them as heroes, role models and inspiration. We admire them so much …show more content…
Though Gatorade is a stable on most of the sidelines of the world, science has shown that water may still be a better alternative. Though Gatorade’s flavoring is exceedingly stronger and superior than water, it comes with consequences. Dental damage has been a major flaw of Gatorades sugary mixtures. In a 2010 article dissecting the pros and cons of Gatorade, Kay Ireland elaborates on the dangers that come with it: “…Gatorade has a relatively high sugar content of around 14 to 21 grams per serving. This, added to the artificial coloring and flavoring used in the drink. (pg
It has long been established that both short and long-term exercise increase metabolic rate and heat production. This naturally predisposes participants to dehydration. Typical symptoms of dehydration include elevated temperature, fluid and electrolyte imbalance due to sweating, and loss of critical nutrients, such as glycogen (depleted via metabolic pathways). Many individuals participating in moderate to rigorous training schedules may engage in daily exercise, if not multiple exercise routines in one day (3,4,5,6). It then follows that the goal for these individuals should be avoidance of dehydration and maximization of rehydration through maintenance of electrolyte balance, replenishment of muscle glycogen, and plasma osmolality. Thus, examination of a fluid’s efficacy in these three areas is crucial. Through extensive research, it is evident that Gatorade will rehydrate faster and more effectively than water.
Gatorade sponsors many different franchises, players and associations, so its advertisements are always seen by many, so when they promote that their drinks are better than water for athletes during games and matches; one has to wonder if it actually is? Most of the time when something so big is advertised in TV commer...
Through this evidence, Gatorade is the most essential drink on the planet when it comes to revitalizing and replenishing the body. This is why top athletes in professional sports endorse and use this produce. The commercial for Gatorade ask “Is it in you?” Gatorade and other numerous sports drinks have become a very important part of today’s sports market, and it seems to be with good reason. Research has confirmed that for the most part, the claims made by companies such as Gatorade about the effectiveness of their sports drinks are true. Gatorade is a useful sports drink.
For my 6th grade science fair project I chose to find out which drink is better for you and which drink improves performance more, Gatorade or Powerade. I chose this topic because I am an athlete, and it would be nice to know which drink is healthier, along with which drink replenishes better. My group members and myself formed hypotheses to answer these questions. I hypothesized Powerade would be healthier because it has vitamins B-3, B-6, and B-12, while I thought Gatorade would improve performance more because it has more electrolytes, sodium, and potassium. We tested our hypotheses by doing research online and performing experiments.
Sports specialization among young people is when a child or teenager trains for and competes in only one sport. They work extremely hard year-round in order to become well-rounded in every aspect of the game. They make sacrifices and put their health in jeopardy in order to become the ultimate participant in their sport. One of the many young athletes who is only participating in and focusing on one sport is fifteen-year-old OJ Mayo from Cincinnati, Ohio. He is the young talented athlete who is predicted to be the next LeBron James in the National Basketball Association (NBA). This young athlete provides evidence of striving for perfection in this single sport when reviewing his daily schedule versus that of his siblings. He says, “The other kids go home and sleep. I come back to the gym” (Thompson, 2004). He is obviously putting forth a lot of effort in his sport to become successful at an early age.
What exactly is the definition of Gatorade? According to dictionary reference, the exact definition of Gatorade is “a fruit-flavored drink esp. for athletes, designed to supply the body with carbohydrates and to replace fluids and sodium lost during exercise” (dictionaryreference.com). Gatorade has one of the most powerful brand images throughout the world and provides athletes with the chance to properly rehydrate themselves and give their body a better chance to recover while in athletic play, or even in the current day, Gatorade has produced products to prepare an athlete before competition as well as provide a post athletic event to give their bodies back what they lost in action.
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
You’re in the middle of the most intense workout of the season, your muscles are burning, you tired, sweating, and thirsty. What better thing to drink to than Gatorade? Gatorade is the official and favorite drink of many professional athletes in sports worldwide, and when Gatorade makes commercials or starts an ad campaign, it tries to garner the attention of athletes or people interested in sports, and with the Gatorade commercial I’ve chosen nothings different. This commercial for Gatorade drinks targets athletes of both, male and female of all ages, by appealing to their need for achievement, aggression, and domination. The commercial actually has two messages. The first one is one man’s dream is another man’s nightmare, and the second message is that by using Gatorade, it will help you train and get better.
Instead of just sponsoring professional athletes to show the benefits of Gatorade to everyday athletes, Gatorade used the popularity and power of the pros to depict a different, broader social message. Along with spectacular technical aspects and varying settings, Gatorade was able to prove to all people that victory in anything or any place comes from initial defeat and was able to ignite the self-drive that all of humanity contains but struggles to find. This strong emotion that is felt in just 67 seconds changes the perception of Gatorade and all it stands for. By directing their message at such a wide audience, they were able to change its reputation and prove that Gatorade products are not just for athletes, but for everyone. With “The Secret to Victory,” Gatorade has inspired and instilled a new sense of motivation in viewers but has also successfully and ingeniously created a much larger consumer
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Specialists have decided that drinking a sports drink, such as Gatorade, is better for athletes than if they ate carbs or drink sugary drinks like soda. Gatorade is a sports drink that can be used to combat dehydration in both athletes and citizens of third world countries. Gatorade was first made popular by Michael Jordan who helped it become well know in 1997. Gatorade came about when the Florida Gator Football Coach, Dwayne Douglas, was concerned for his players that were overly exhausted and passing out during football season. He made his way to the university kidney specialist, Dr. Robert Cade, to find some answers. Coach Douglas’ players were sweating off up to 18 pounds without being thirsty for water. Dr. Cade then began to make a mixture with healthy ingredients such as water, carbohydrates and electrolytes. These ingredients all helped to replace the athlete's lost fluids. It was then called “ Gator Coaches Ade”. The Gators started winning games and soon every team was drinking this sports drinks. This was the beginning of the sports drink industry. Gatorade has won many awards like the Clio Sports Award. This stuff has been proven to be better for athlete's than water because of it's ingredients. Gatorade is a major market and has many athletes that endorse
Being the first company to provide a carbonated performance enhancing drink, Red Bull opened up a whole new market in the drinks industry. Through well developed and initiated marketing strategies red bull has become much more than a performance enhancing drink – it has now become a lifestyle. Recognisable to most, the blue and silver can with two red bulls about to clash in front of a yellow sun is now a brand identity recognised in 169 countries (Red Bull, 2016). As the performance enhancing drinks market expands, Red Bull is still able to boast a high majority of market share due to the solid understanding they have of their consumers needs. With clever use of the marketing mix and the four P’s, Red Bull has been able cement their spot in the market as a premium quality drink that helps fight tiredness, fatigue and lack of energy – something that many of us can relate to. Red Bull is mainly targeting a segment of 18 to 34 year-old males based on their interests – being outdoors, taking risks and having fun.
... evaluate athlete talent” (Potrac, Gilbert and Denison, 2013). It is inevitable that there will be expectancy effects that any coach will go through but by improving certain aspects the team or an individual athlete can reach higher standards that expected.
Sports psychology continues to evolve in order to ensure that comprehensive and evidence-based psychological services are available for athletes and teams. Giving athletes an understanding of their psychological functioning, and building the ability to implement a range of psychological strategies in competition enables athletes to both execute their skills and thrive under pressure as they strive to reach their performance potential.
The first thing and it is one of the most important factors in sports is physical fitness. Tennis players pay special attention to cardio vascular and running speed trainings to keep their bodies in good shape, and not be out of breath after the first game. Speed is necessary to change direction and reach the ba...