What exactly is the definition of Gatorade? According to dictionary reference, the exact definition of Gatorade is “a fruit-flavored drink esp. for athletes, designed to supply the body with carbohydrates and to replace fluids and sodium lost during exercise” (dictionaryreference.com). Gatorade has one of the most powerful brand images throughout the world and provides athletes with the chance to properly rehydrate themselves and give their body a better chance to recover while in athletic play, or even in the current day, Gatorade has produced products to prepare an athlete before competition as well as provide a post athletic event to give their bodies back what they lost in action.
Gatorade was brought to the public in the early summer of 1965, at the University of Florida. At the University of Florida, one of the assistant football coaches went to a team of University physicians and asked them if there could be anyway for them to determine why his players were being affected by the heat and if it was possible to solve the problem. Doing research on Gatorade’s website, on the history page, it stated, “Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to 'wilt': the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players' bodies used for energy were not being replenished. The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gator...
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...partnership with many big name teams, as well as players. Some of the players that are endorsed by Gatorade consist of: Dwight Howard, Vince Carter, Tiger Woods, Matt Kenseth, Mia Hamm, Eli Manning, Peyton Manning, Serena Williams, Michael Jordan, Dwyane Wade, Misty May-Treanor, Ladainian Tomlinson, Joe Mauer and Derek Jeter, and many more (AthletePromotions). Gatorade has wide varieties of products for many consumers to select from, broken off into two different groups: G Series and G Endurance (Gatorade.com/products). According to their company product page, Gatorade has ten products under the G Series section and five under the G Endurance section. All of the products listed have come from Gatorade and their company webpage, under the product section (Gatorade.com/products), and has the Gatorade description of what the product is built to do for the consumer.
Gatorade is one of many sports drinks that is out in the market. It was first made back in 1956 by a group of scientists in the University of Florida. The main reason Gatorade was made in the first place was to help the athletes of the university by replacing the body fluids that they lost during competitions especially in the hot weather of southern Florida. In a competition athletes lose water, carbohydrates and electrolytes through lots of sweating so Gatorade’s first priority was to replace them and re-energize the athletes. The first ever bottles of Gatorade that were created did not contain as much ingredients as todays Gatorades, and at first 10 players from the University’s Football team tested the drinks. It didn’t take long for the effects to show and the team quickly started to win their games. After the team’s results started to get better, Gatorade gained lots of attention from around the athletic community and after a few short years it was the official drink of the NFL, NBA, MLB, PGA, AVP, and the MLS. After all the l success, it was bought by Pepsi Company in 2001. This meant that it would no longer distribute its products to only the USA and Canada, but to the entire world and since then Gatorade products have been sent to almost 80 different countries. But the big question now, is that does it really help athletes? Was this the reason behind all the success of the Florida Gators through the 60’s?
Gatorade makes commercials that target athletes that are members of competitive sport in various schools, outside league (i.e. club organizations), and professional league. Gatorade features celebrity star athletes like Jamaican Olympic track sprinter Usain Bolt and D’Angelo Russell, a member of Los Angeles Lakers basketball team, to help attract athletes to consume their products. In addition, the commercial scenes are often set in an area of where the featured star athletes perform their competitive sport. Moreover, within the commercial, the narrator states that, “Fuel (in reference to their line of products) that gives every cell in every muscle what it needs to compete and recover.”
Early summer, about forty-eight years ago in 1965, University of Florida assistant football coach, Dwayne Douglas, sat down and wondered why so many of his players were suffering from heat strokes and heat related illnesses during games or practice. So, he went to the university physicians and asked them to determine why this was happening. Not long after it was discovered that two key factors were causing the Florida Gator players to suffer from these conditions: the fluids and electrolytes the players were losing during the events were not being put back into the body, and the massive amounts of carbohydrates the players' bodies used for energy were not being replenished. So, he decided to create Gatorade. There are plenty of Gurus out there who will sit and tell you that water is natural and it’s the best thing you could ever put into your body, but let’s get real I’ll take scientifically proven research over someone’s “word” any day. (Rovell 58)
To find the answer we performed an experiment. We decided to put the drinks to the test by exercising, and then seeing how well we shoot 10 free throws. But after we exercised we drank either Powerade or Gatorade. We would then collect data, analyze it, and ultimately find out which drink is more effective. When I finished working out on Day 1, I drank Gatorade. I made 8/10. On Day 2, I drank Powerade after exercising and shot 7/10. And since the results were very similar I decided I would exercise and shoot 10 more on Day 3. But instead of drinking a sports drink I just drank water. I made 7/10. This data was very interesting. It shows Gatorade improved performance more, but nothing really stood out. So unless you plan on running a marathon or other strenuous athletic tasks, it will not really matter if you drink Powerade or Gatorade. Our experiment even showed, no matter how many fancy sports drinks come out, water is always a very reliable option when it comes to regaining lost
During the commercial many different athletes are displayed, each in their given sport. This pertains to ethos, building credibility to Nike because of these great athletes wearing their sports gear. Some athletes such as Mike Trout, Garrett Richards, Anthony Davis, Andrew Luck, and many more. Having these athletes in their commercials builds up their reputation as well as help sell their clothes due to admiration of these athletes. Nike is the biggest competitor in the athletic apparel market, with 28 billion dollars in annual sales.
All companies are trying to do the same thing: make money. One of the main ways they do that is actually by spending billions of dollars on advertisement. Though it may seem like a large sum to pay, it is the most effective method to sell their product. Two of many companies that do this are Gatorade and Powerade, sports drink products. Gatorade’s ad, “Sweat It to Get It: Running Man”, was uploaded to YouTube on August 18th and is aimed at high school or college students with the purpose of getting them to buy their product with a sub-purpose of getting people to work out more. It plays often before YouTube videos. Powerade’s as, “Rose from Concrete”, was uploaded to YouTube on February 26th and is aimed more at high school athletes in particular
In my commercial LeBron James a Professional Basketball player is trying to get us the consumer to buy the product. He grabs our attention by saying “I wouldn’t tell you to drink sprite even if I was in a commercial for sprite”, While the guys in the commercial or trying to get him to say "Drink Sprite". The reason for this commercial is not to tell people what to do but give them the option to drink or try the soft drink. Sprite was introduced in the United States in 1961 by the Coca-Cola Company, with its colorless lemon and lime flavored, caffeine-free soft drink. Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone which means (“Clear Lemon Fanta”) and introduced in the United States as Sprite. This soft drink was a response
There are plenty of sugary soft drinks in the market today. Sugary soft drinks are included as drinks defined by the US Department of Agriculture and the US Department of Health and Human Services in their Dietary Guidelines for Americans as “sugar-sweetened beverages” that contain different types of sugars that contribute calories. Examples of these are lemonade, sports drinks, energy drinks, carbonated sodas and sweetened teas and coffees (Marrow,2011).
Athletes are offered endorsements to act as a representative for a company to help promote sales. They often are seen in commercials promoting athletic apparel, shoes, sports drinks, food, and other products. Marketing companies know that by associating a product with an athlete it can drastically increase sales.
In 2002, a group of Australian researchers published a paper entitled the "Effect of different protocols of caffeine intake on metabolism and endurance performance". Caffeine use during sporting events has become much more popular and has widely studied. The purpose of the research was to examine the work increasing (ergogenic) effects of differing regiments of caffeine on metabolism and performance while simulating the typical nutritional preparation an athlete would do for a race. The study also sought to examine the effect of timing of caffeine intake, comparing results when caffeine was given before an event (precaf) to results from caffeine given during an event (durcaf). In addition, the researchers wanted to understand the practice of endurance athletes drinking defizzed Coca-Cola towards the end of a race. It was widely observed that many triathletes and marathoners feel they derive a boost from consuming Coca-Cola in the final stages of an event as a replacement to sports drinks.
...Gatorade. Go look at some other drinks such as PowerAde or some Vitamin Water. There pretty much all the same just with different flavors. Advertisers try and persuade you from the one place you thought was safe from them, your brain. There’s pretty much no hiding from ads but the next time you see one on TV don’t just passively watch them, and let those advertisers in your brain, analyze those commercials, so instead of just watching, you’ll be thinking.
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Have you ever wondered if buying a gatorade before a game is worth the price or would water just be fine? I have often wondered if getting a gatorade would be worth the money or if just getting water would be fine. I play sports almost every season and always have to decide wether to get a gatorade or just drink the water they gives. I am so think that what makes the gatorade worth buying, is it just for the taste or does it have something that actually helps. I believe that learning more about electrolytes and hydration would be useful to explain which drink would be for me as an athlete during a game.
Taxing sugary drinks has been a controversial national topic for a while now, most people can agree that the arguments regarding this topic started when New York City's Mayor Michael Bloomberg attempted to ban all outsized sugary drinks from restaurants and other eateries. This sparked great controversy and upset many people regarding Bloomberg and how he used his "power" as New York City's mayor to impose such a ban. Although Bloomberg's ban was not as successful as he wanted it to be, many states and people agreed with what he was trying to impose and started taking matters into their own hands. Cities and states started to slowly ease in their attempt to put a ban on sugary drinks and have people apart of their region follow their attempts. Like Bloomberg, these states are all correct; putting a tax on sugary drinks is a positive initiative that the United States government should work harder to impose.
As the consumption of sugary drinks has increased over the years, they have become an integral part of an American’s diet. However, this has also brought about an increase in obesity while also costing Americans precious tax money. According to Richard F. Daines, the costs of obesity will continue to absorb our taxes while it chips away at our health (633). By reversing this process and taxing sugary drinks we can ultimately reduce the immediate cost to tax payers, improve overall health and wellness for Americans, and combat our growing addiction to poor lifestyle choices over time.