Analysis Of A Restaurant

1. INTRODUCTION

A restaurant is a business formation which prepares and serves food and drink to customers in return for money, either paid before the meal, after the meal, or with a running tab. Meals are generally served and eaten on premises.

“A commercial establishment where meals are prepared and served to customers.”

(Collinsdictionary, 2014)

In all restaurants, products and suppliers are used on a “first-in, first-out” basis to ensure freshness. All restaurants provide warm and inviting environment and a variety of comfortable seating arrangements to accommodate anyone – for single individual to a large family.

1.1 RESTAURENT OVERVIEW

• Restaurant Name

PUNJABI JUNCTION

• Size of restaurant

Medium scale restaurant

• Products

Foods and Beverage

Punjabi Junction will offer an exciting range of Indian cuisines that suits unique requirements of people. The restaurant specialises in Indian cuisines and guarantees its customers an excellent experience.

1.2 LOCATION

The location of the restaurant will be in Great South Road, Takanini. The place has been selected to capture the market potentiality and available opportunity present on this area. Takanini is a suburb of Auckland situated middle of Manurewa and Papakura. According to the statistic, population of this area nearest is 10870. The location of our restaurant is a suitable for dining restaurant because in this area, Several People of different communities live and they like to eat in our restaurant.

(en.wikipedia.org, 2014)

1.3 STYLE/RANGE OF FOOD

By and large, Punjabi cuisine is perhaps the hottest of all Indian food. Our restaurant will offer vegetarian and non-vegetarian food to the public. In vegetarian dishes restaurant offer kadai paneer, palakpaneer, Dal makhani...

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...ding to the marketing planning. Punjabi junction will need to improve their marketing mix strategy by increase their promotional activities and use promotional price strategy to achieve marketing objective and it help to improve their performance.

5.2 MEASURE AND EVALUATE STRATEGY

Punjabi Junction ensure that marketing plan can be carefully monitored and evaluated and control. Restaurant should measure marketing outcomes from customer point of view ,measure the effectiveness of marketing activities . Every business start with the planning and end with the controlling and measurement the performance that we achieved in a time period .

The performance can be evaluate by applying some standard of performance measure . The performance can be measured according to the customer views towards our restaurant .