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What are the principles of good customer service
Service theater framework
Principles of customer service essay
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Unfortunate Mistake at Oak Mill Bakery
Introduction My family and I often visit family in Chicago, and when we do, we always go to the Oak Mill Bakery. Every time we have gone we are greeted with spectacular customer service and mouthwatering treats. The bakery specialty is European style baked goods and has been in business since 1986 (Oak Mill Bakery, n.d.). Oak Mill strives to use all natural ingredients, which is one on of the reasons my family makes an effort to visit every time we are in town. The bakery serves cakes, cookies, cupcakes in many different styles. As noted before, they have a European twist to all their sweets, which makes them mouthwatering and unforgettable.
The Unfortunate Mistake
My family and I had planned to visit
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Using service frameworks assists in breaking down each component of a service experience, make it easier to communicate about the many different services, help show specific issues that may arise, and specifically identify connections among different components that develop a customer’s experience (Fisk, Grove, John, 2014, p. 21). The services theater framework consists of different aspects such as actors, audience, setting, frontstage, backstage, and performance (Fisk, Grove, John, 2014, p. 26). By looking at each of the elements, Oak Mill Bakery has many recommended areas of …show more content…
It is the heart of the company. The backstage is out of the eye of the audience, and is where the controlling, planning, advising, outlining, and creation occur (Fisk, Grove, John, 2014, p. 26). This is a place where employees don’t have to act, and are able to collect themselves and prepare for the frontstage. The backstage of Oak Mill Bakery is where the creation of the desserts is completed. The orders are place onto the calendar and the bakers are busy creating the regular desserts for the front counter, as well as the desserts that they have on order. The bakery must have been busy or incompetent when I had called to place my order, since it was not actually placed. The bakery needs to have an organized way of making sure the orders get placed to make sure that their customers walk out happy and satisfied. They should also have a back-up-plan for instances like I had experienced. Though you cannot cover every specific possible problem in a company, you can have a general mediation that satisfies both sides.
Conclusion
It is understood by many that people are not perfect, mistakes are made. By reviewing my proposition towards Oak Mill Bakery, I believe they could have been more successful in dealing with the issue and improving my experience. The service theater framework is provided in order to assist people in understanding the fundamentals of services. It is interesting to note that the actor/employee role
On Tuesday October 18, the members of Group 6 met to discuss the challenges facing Remycake Bakery and its employees. During this meeting, we discussed the problem solving and decision making modes we will implement to help Remycake Bakery, the communication tactics to utilize, and a final problem or topic statement for our next group activity. Our team evaluated the Remycake Bakery to assess the changes that have caused a rise in customer complaints over the last six months. The founders of Remycake Bakery believed the culture produced at RemyCake was what made their bakery unique, original, and what set it apart from competitors.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
cakes among many other freshly made recipes. They have a special cookbook for all of the fancy
In result of other companies wanting to play it safe because of the recession, Cote Baking won’t have a large amount of rivalry to compete with. However, the few competitors they do have has already established a relationship with its customers and are already one step ahead of it. Cote Baking may be look to brand themselves for the first time but they have already exposed themselves, have grown a customer base, and have a great possibility of this step becoming a success. Competing companies will see Cote Baking as a threat and will most likely attempt to compete but Cote Baking’s affordable prices and quality food will make them stand
Bread has become a staple food in the majority of Americans lives. Through Bobrow-Strain’s novel of White Bread: A Social History of the Store-Bought Loaf (2012) he examines what has changed the patterns and perceptions of white bread and the industrialization of white bread through-out American History. Bobrow-Strain discusses alarming thoughts about what is done to the bread through control, money, likes, dislikes and the economics of the industrialization of bread. One of the main aspects of why white bread is examined so intensively in his book is because of how people associate it with a certain race, class or even gender. Bobrow-Strain shows the reader how white bread says a lot about who we are and who we want to be as a society.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...
Business growth general is assumed to be good; bigger is assumed to be better (Hess, 2011), but if the proper planning is not in place it can lead to a business failure. Beginning a business based on something she loved, and needed in her life Susan Feller made the brave decision to build a successful business by baking and selling gluten-free cakes and desserts. After her retirement she focused on her dream and solving her own issue, finding food safe and healthy to eat for those, like herself, with Celiac disease and gluten allergies, but they also had to be delicious. Feller had some tough decisions to make as a small business owner, would she be able to keep up with the demand, how can she grow her business and what if she decided she had had enough and wanted to close the business? These are all decisions any business owner have to face at one point or another.
The Cheesecake Factory brings authenticity to many people around the world. It began from a 1940s newspaper recipe, that later turned into a dream. Accomplished by a woman and her family with desires to succeed in their business. At The Cheesecake Factory Incorporated majority of their employees say it’s a great workplace. It is known for it’s tasty cheesecakes and it’s enticing meals. The Cheesecake Factory is not just an amazing place to dine at for their pastry, but their restaurants cuisine is highly favored.
In many business industries such as retail, sales, and manufacturing, customer service is a must. If the mentality of ‘the customer’s always right’ didn’t exist then these industries may not have very good success with customer service. It doesn’t always mean all customers are right all the time but it gives them the ability to work through their differences and make the customer
In this assignment, I chose to conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis on a bakery company in Kedah called Kek Sayang. Kek Sayang is a family based business. It is also the oldest bakery in Alor Setar. It started with a really small vendor established on 1st January 1980. On 2002, it has transformed to a boutique bakery. On 2006, the shop has been renovated to include a small portion of cafe-sort to cater all kind of customer. It sells varieties of handmade cakes, buns, pastries and cookies. Later on, the menu extended to drinks which include coffee, smoothies and milkshakes. Its vision is to be the best Bakery in Kedah. Thus, only the finest ingredients are used and artisan techniques are applied
Staff developing is vital for restaurants to run smoothly. A restaurant is composed of two sectors; a Front of House (FOH) and theirs a Back of House (BOH). The front of the house is what is visible to the customers? eye. Customers can not see the back of the house. Back of the house is where cooks prepare the food and where the dishwasher is located. Manager Brian Aycock explained that if a manager develops his staff, it makes the restaurant run smooth. The store will profit, the employees and the guest will be satisfied (Aycock). If the staff is not getting along, a lot of tension will grow inside the restaurant and co-workers will not work with one another as a team. In return the customers will not be happy and the profit will not be as desirable. When customers are not happy with the visit they had at the restaurant, they will then spread the word to all their friends.
When entering a restaurant, I usually expect to leave full, satisfied, and wanting to come back again. I believe that many people expect the same thing. The way people react to service can be very different from person to person. Depending on the way the customers are feeling, or the way that the server is feeling can be a big factor for the way service comes across. Service is an important part of everyone’s lives because majority of the jobs that people preform are service related. Poor service is an unfortunate part of life that everyone comes across. The way that I react to the poor service I receive is important and can change in the blink of an eye. Whether I react in an outspoken way, by getting loud and voicing my opinion. Or if I react in a quiet or apologetic way, it can affect my server, and the people around me, and myself.
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.
More specifically, the fundamental factors that contribute to customer satisfaction in restaurants include the food (hygiene, balance, and healthiness), physical provision (layout, furnishing, and cleanliness), the atmosphere (feeling and comfort), and the service received (speed, friendliness, and care) during the meal experience (Johns and Pine,