Analysis Of A Baby Lamb Advertisement

The ad with a man holding a baby lamb that is injured that states "here's the rest of your wool coat" was made and published by the People for Ethical Treatment of Animals (PETA) origination. Their focuses are on stopping animal cruelty in the livestock industry by supporting becoming a vegan. Vegan is to not buy anything that comes from or is made from animals. In this ad they have a man holding what looks to be a small lamb but up with the text "here's the rest of your wool coat". When you first look at it the ad you admittedly felt remorse and sorrow for the animal. Because the lamb looks small we assume that it is a baby. So it instills the emotions of mad that someone that could do this to a baby. We also feel sorrow and discussed at what has happened to this baby lamb. This ad's goal is to strike that emotion of discussed with what happens in the livestock industry to serve our wants. We see a man holding the baby lamb. He is not holding it close to him. He is standing at an angle with it away from him. You can see tattoos on his hand and a ring on his right hand. He also has that hand right on the side of the lamb where there is an injury. He is wearing a black shirt and has a full beard. He has a very firm and straight face. There is not much emotion in it. He is looking right into the camera showing that he really looking right at you. The man in the background is an Australian music star that is

This lamb is all white. There is a large section over the stomach that looks to be missing part of the skin. There also seems to be missing skin on the back leg as other injuries to it. The man has his left hand under the stomach of the lamb and the other on its neck. The body of the lamb is at an angle up but the head is hanging down. The lamb is looking off to the left of the ad. The lamb looks lifeless and unnatural. This is to give the reader the idea of taking the life out of the