COMMERICIAL RADIOS
Commercial radio’s goal is to make as much profit as possible, they do this by using the hottest talent. Ryan Seacrest- is an American radio personality, television host, and producer. He is best known for hosting the talent competition show American Idol, as well as the famous countdown program American Top 40 and the KIIS-FM morning radio show On Air with Ryan Seacrest. KIIS is a commercial Top 40 radio station licensed to Los Angeles, California. Owned by iHeartMedia. It is the most successful radio station in LA, the biggest earning radio station in America, biggest marketing. Why? Tight rotation of playlist. Another example of a commercial radio station is Howard Stern, Howard Allan Stern is an American radio and television personality, producer, author, actor, and photographer. He is best known for his radio show The Howard Stern Show, which gained popularity when it was nationally syndicated on terrestrial radio from 1986 to 2005. Stern has broadcast on Sirius XM Radio since 2006. Stern first wished to be on the radio at five years of
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The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers. Several companies also sponsor popular programmes to reach out to their audience. However, the commercial radio should have a large listener base to attract the advertisers. This, depends on the types of programmes the radio station broadcasts. Generally, commercial radio stations broadcast popular music to build their listener base. They also provide useful information like local traffic alerts, sports news and weather to keep the listener interested. To ensure that the listeners do not switch channels, commercial radio stations employ radio jockeys who keep the listeners entertained with their smart presentation and
Howard Stern is a radio personality, producer, actor, author, and is the self proclaimed “King of All Media”. Stern is widely known for “The Howard Stern Show”, which was aired on FM radio from 1986 to 2005, until it moved to Sirius XM Radio in 2006. Stern specific style of “shock jock” radio is what makes him so popular, taking him only four years to get his show nationally syndicated in 1986.
again. By 1984 he was working as a talk-show host for a station in Sacramento
-The American people were hungry for new music, so they accepted the independent stations of the majors.
The 1920's brought many advancements in technology which allowed Americans to entertain themselves at home; the radio was one of them. The radio was actually developed before the 1920's; however, it was banned during World War I and allowed to reappear after the Prohibition ended in 1919 (Events 72). After the Prohibition ended, and radio broadcasting was being brought back to life, many people started up their first stations, like Frank Conrad (Events 72). Frank Conrad's first broadcast consisted of the Presidential Election results (Events 72). As Conrad was one of the first people to broadcast, KDKA was one of the first radio stations to appear in the Unite...
If you’re a small artist trying to make it big then having your music on a commercial would be a good way to get your music out there. In the article, “The Changing Landscape of the Music Business,” Jacob Carter talks about Zoe Keating, a cellist who states that “these services should be viewed as a way for musicians to get their music out there and not as an income source,” she is saying that artists should focus more on getting their music heard rather than the income.
Most radio historians assert that radio broadcasting began in 1920 with the historic broadcast of KDKA. During the 1920s radio benefited Americans because it was a source of their entertainment, the music industry of jazz, and advertisements.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
Traditional (AM/FM) Radio - it is currently free, but only offers a homogenous shallow play lists with medium audio quality.
Traditional AM/FM Radio. Sirius’s competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local nature, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services.
The radio accommodated people’s desire to have fun by introducing them to a new entertainment experience. People could now listen to news, music, entertainment shows, and weather forecasts. Families would gather around the radio for night-time entertainment. (Radio in the 1920s) People would schedule their day-to-day activities around popular radio shows. Young individuals started to dance to the most current jazz music and ministers would broadcast their Sunday sermons to many listeners. (Radio Craze, Class Zone) The radio offered free entertainment in the home which was a blessing for the ill, the restricted, parents of small children, and those merely fatigued after a day's labor. Additionally, people were now able to share this source of entertainment with everyone. Radio “entertainment shows resembling vaudeville stage shows, short skits, and live comedy acts… (were) popular family entertainment.” (The history of radio and the 1920′s radio craze, 2011) However, radio had some ne...
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
The primary target of XM Satellite radio should those consumers who are interested in a higher level of uninterrupted music quality. Their main focus should be consumers who are younger in age such as college students or recent graduates who are often early adopters to new trends and technologies in the
For example, the mexican race listened more to music on the radio than white people who targeted more at the politics. As mentioned by Michele Hilmes from his book “Radio Reader: Essays in the cultural history of the radio”, he states that radio stations were really great especially to groups defined by race and ethnicity because of the fact that stations were directed towards a specific culture or race that made it possible for everyone to be able to listen to a radio station that targeted their group. This was something amazing considering that every race had the chance to listen to music, politics, advertisements and more in which they can understand and not going through the trouble of having to translate or not being able to be apart of the radio era along with other ethnicities or
If you are unaware of the nature, desires, and needs of the target audience, the effective message can not be written (“Radio News Reporting and Production”). Type of music, ages of your potential listeners, geographic area (if you have a specific area), interest of your potential listeners, and the message or vision of your station are the most common criteria used in professional radio stations (“Define Your Target Audience.”). If you choose teens as your target audience, you may not want to talk about the best retirement plan; instead you may consider talking about music and things teens can relate to like anxiety, school, and social pressures. You must make sure that every show you do will appeal to your target audience so that you don’t confuse your audience. For example, if your first show is on teen issues, then your next show is on cooking recipes, your audience may become confused and stop listening
During the increase in popularity of radio, Arthur Edwin Kennelly said (1926) "through radio I look forward to a United States of the World. Radio is standardizing the peoples of the Earth, English will become the universal language because it is predominantly the language of the ether. The most important aspect of radio is its sociological influence." Kennelly was foreseeing the potential power and impact that radio would soon come to have. By the late twenties, we would see radio become quite the sensation in the household, and this sensation would continue to prosper even through the Great Depression with aid of soap operas and popular programs such as the Lone Ranger. Radio would see a decrease in popularity during the rise of the television. Eventually, radio would find itself a niche in the media market, allowing it to continue to prosper. This would be due to the help of Frequency Modulation radio broadcasting and localization. Radio stations were now able to offer more local content than radio, touching on local news, weather, and advertisements for local businesses all at a higher sound quality. That joined with a symbiotic relationship with the recording industry and the start of formatted radio programs, the two industries were set to last for almost another fifty years (Adams, n.d.).