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Importance of radio journalism
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Have you ever wanted your own radio show?! This guide will walk you through all aspects of planning and producing your very own radio show. Throughout this guide, you’ll get tips and hints as well as detailed instructions for how to design a quality, well-run program that will keep listeners coming back every week! All you will need to do to create your very own student-run radio show is to follow these _____ steps. The goal is to help meet WZCO’s need for more programming, to prepare future students in creating their own programming more independently, and to help meet the community's need for communication. Step one: Creating your own radio show takes time, devotion, and most importantly, it requires a positive attitude especially when working in a group. Working in a group can be more stressful than working on your own at some points. You must consider everyone’s ideas and get their opinions on everything you do. Despite how you feel about …show more content…
If you are unaware of the nature, desires, and needs of the target audience, the effective message can not be written (“Radio News Reporting and Production”). Type of music, ages of your potential listeners, geographic area (if you have a specific area), interest of your potential listeners, and the message or vision of your station are the most common criteria used in professional radio stations (“Define Your Target Audience.”). If you choose teens as your target audience, you may not want to talk about the best retirement plan; instead you may consider talking about music and things teens can relate to like anxiety, school, and social pressures. You must make sure that every show you do will appeal to your target audience so that you don’t confuse your audience. For example, if your first show is on teen issues, then your next show is on cooking recipes, your audience may become confused and stop listening
The Howard Stern Show was the station's morning show and started to pull in better ratings than every other show at the station. After only a year, the show was syndicated, allowing Stern to get into the other markets like Boston, Chicago, Dallas, Las Vegas, Los Angeles, New Orleans, Philadelphia, San Francisco, and Washington D.C. Sterns radio squad now consisted of Robin Quivers, producer Gary Dell'Abate, writer Fred Norris, and stand-up comedian Jackie Martling. By 1993, Stern had an estimated three million daily listeners and could be heard in 14 different markets and by 1995 Stern making eight million dollars a
Targeted Audiences: Which One Suits You? According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercials, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers.
This method is free and can reach hundred of thousands of people. The podcast is available on DJ Jekyll & Mz Hyde’s Facebook page (www.facebook.com/DJ-Jekyll-Mz-Hyde-863962870331473/timeline/?ref=hl) for all current and potential customers all over the world. This podcast could be listened to live or recorded and listened to at a later time. The podcast highlights events and happens around the area that DJ Jekyll & Mz Hyde would attend as well as feature new artists to watch, and give tips and pointers for individuals in the music
Target audience for this campaign was educated, professional men and women, ages 21- 29. These audiences should be interested in several areas of pop culture and have friends to socialize the campaign. These audiences should have social media access so they could be informed from the campaign’s social media plan.
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
The film Radio is based on a true story of a mentally disabled man named James Robert Kennedy who is nicknamed Radio because of his love for them. Radios day consists of pushing or riding his grocery cart around town and listening to the radio. In the beginning of the movie it shows the abuse that he encounters from people every day. He gets strange looks from the people in town, yelled at from a driver as he crosses the road and picked on by the local High School football team. This is a normal routine for Radio until a man named Coach Jones from the local football team approaches him. Coach Jones has been watching Radio walk by the practices and has seen him get tormented by the players of his team. The Coach becomes interested
Most radio historians assert that radio broadcasting began in 1920 with the historic broadcast of KDKA. During the 1920s radio benefited Americans because it was a source of their entertainment, the music industry of jazz, and advertisements.
...y and western music was the norm; and mainstream pop was practically everywhere in urban settings. However, as populations shifted, word of mouth spread, and radio stations were able to amplify the reach of their signals – white, middle-class teenagers came to discover a whole other world of music. Take for example, Alan Freed’s radio program, The Moondog Show, which played hit R&B records when other major stations refused to play them. Like radio stations, who utilized recorded music to garner an audience, TV shows did the same by holding special guest appearances by a famous musician or band. These appearances would not only generate views to keep the show on air, but it also elevated its popularity. As an example, consider Ed Sullivan’s television show, Toast of the Town, which went on to boost the popularity of Elvis Presley and several musicians and bands after.
Instead of having thousands and thousands of radio stations across the nation, XM radio uses a broadcast center in Washington, D.C. for the majority of its broadcasting. This will cut down costs of office space and employees, which in turn would decrease their budget. This center has “20 multi-function produ...
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
The primary target market for satellite radio should consist of adults ages 25-50. These are customers that make most money and will be willing to pay extra for the quality entertainment service. This target market can also be divided into the smaller segments. The key segments are:
Individual radio and TV stations are responsible for selecting everything they broadcast. Stations are responsible for choosing their entertainment programming, as well as their programs concerning local issues, news, public affairs, religion, sports events, and other subjects. They also decide how their programs will be conducted and whether to edit or reschedule material for broadcasting.
The radio accommodated people’s desire to have fun by introducing them to a new entertainment experience. People could now listen to news, music, entertainment shows, and weather forecasts. Families would gather around the radio for night-time entertainment. (Radio in the 1920s) People would schedule their day-to-day activities around popular radio shows. Young individuals started to dance to the most current jazz music and ministers would broadcast their Sunday sermons to many listeners. (Radio Craze, Class Zone) The radio offered free entertainment in the home which was a blessing for the ill, the restricted, parents of small children, and those merely fatigued after a day's labor. Additionally, people were now able to share this source of entertainment with everyone. Radio “entertainment shows resembling vaudeville stage shows, short skits, and live comedy acts… (were) popular family entertainment.” (The history of radio and the 1920′s radio craze, 2011) However, radio had some ne...
Podcast publication The audio/video file and RSS feed are then posted to a Web server. For the first podcast in a series, and for ongoing series that are always open to new subscribers, the podcast creator must notify the audience of the existence of the podcast by publicizing the location of the RSS feed. Many podcasters post a link to the RSS feed on their blogs, Web sites, or other public Web spaces. The podcast creator can also list information about the podcast in one of many directories that categorize podcasts alphabetically or by topic.
Once again, radio is currently at a crucial stance. FM radio was once the means in which someone could find out about new music artists, hear their favorite top songs, and catch up on local/world news. However, with the surge of the Internet at the turn of the century, the role of the radio starts to diminish. The Internet can now be used for gathering local news or weather in a fast and efficient manner. It can also be used as a way for music fans to find new artists similar to ones that they currently like, and (although not legal) ease in the process of downloading complete albums in high-quality formats for free. CD and MP3 players are now very popular for the person “on-the-go,” and as a result, it’s very easy to find people that remark: “I don’t listen to radio.” The reason for this is that radio has lost its niche. No longer is radio as convenient of a means to get news and experience new or popular music. Radio is forced, once again, to innovate itself in order to keep from being eliminating by the more popular types of med...