An Analysis Of Coca Cola

Coca Cola has been around for over a century. The refreshing beverage has become a staple in American culture with its very convincing ads. From its famous hilltop commercial by sending positive message of diversity to being a helping hand with World War 2 by adding political views on their ads to convince the public to help out. During the country’s economic hit from the great depression, their ads still convinced the viewers to buy their products. The company even created a character that will forever become a part of American culture. Aside from creating a piece of Americana, Coca Cola ads are an influence to the younger audience by incorporating celebrities and famous artists that are popular to draw in the viewer. Also by creating ads

Coca cola most famous ad Hilltop I 'll like to buy the world a coke was trying to bring diversity into their ads.Which the commercial was actually set on top of a hilltop. The ad itself had its own song to it with the actors singing it. It started off with young white girl singing the jingle and then as the camera pans out other people start to sing along(Coca-Cola, 1971). The camera goes across the crowd and the actors itself is the most diverse the company had ever presented itself. Young people of all colors and cultures were brought together holding a coke bottle singing the song” i 'll like to buy the world a coke. In the documentary of the history of coca cola, it states that after the commercial aired on television, a flood of mail came in to their offices thanking the company for the commercial because it was well needed(coke). The reason for the flood, is that the viewers needed to see positivity and having many young people of different cultures come together resulted to the viewer enjoying the commercial so much that they took their own time to just send a thank you note to the company. Also in an article from the University of North Carolina, it states that the “soft drink as a product that not only crosses but erases international boundaries”(Waldemer). Coca Cola had been the staple of not only pop culture but also in American