Airasia Social Responsibility Case Study

1267 Words3 Pages
bulb-icon

Recommended: Corporate social responsibility corporate governance

Corporate social responsibility (CSR) is a method of integration of corporate self-regulation into a business model. A CSR is a business commitment to contribute on the environment and stakeholders which includes employees, consumers, investors, communities and others. Besides, CSR support the organisations mission and guide them to what the company stands for. According to Philip Kotler and Nancy Lee (2005), a CSR is doing the most good for your company and your cause. This statement explains that voluntary commitment of a business must be demonstrated in order to be labelled as a socially responsible both monetary and nonmonetary factors. For AirAsia, since they begin operation in 2001, they made a promise that “Now everyone can fly”. AirAsia views that corporate responsibility is means being responsible to people who is not their guest but communities …show more content…

AirAsia has grown by the support from the communities of all levels under the concept of their tagline "Now everyone can fly”. Besides, they are branding themselves as fun and youthful organisation. So, in order to be part of the communities that supported them, they have involved into the sports sponsorship in a big way. However, the involvements of AirAsia in the regional level is not motivate by marketing purposes but are driven by the desire to promote a local sport heroes and to help make dreams come true for the youth of ASEAN as well as achieve a world class standards. Firstly, AirAsia has collaborated with Sepang International Circuit in the MotoGP World Championship to sponsor Muhammad Zulfahmi Khairuddin a Malaysian MotoGP rider. His success to cross the finish line seventh in front of home crowd at the Malaysian Grand Prix on 21-23 October 2011 was an extremely a big victory for a young teenager. Through the sponsorship, he can travel on AirAsia to all destinations where the tournaments will be taken

Show More
Related

  • T.J. Maxx CSR

    1886 Words  | 4 Pages

    Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...

    Read More

  • Ethical Dilemma in Workplace Friendship: A Case Study

    862 Words  | 2 Pages

    Our team chose to discuss a case written by Krista Barbrey. We will utilize resources set forth in the ethical decision-making process presented in our text, Corporate Social Responsibility: An Ethical Approach, by Mark Schwartz, and in the Santa Clara University website.

    Read More

  • The Top Three Competitiors of the American Repertory Theater

    807 Words  | 2 Pages

    Corporate Social Responsibility is the obligation from corporations to utilize their resources to aid and benefit the larger society. The four components of CSR are economic, legal, ethical, and philanthropic. Social Responsibility is a fundamental force in the wealth creation process. If correctly demonstrated, CSR should heighten competitiveness and boost the value of wealth creation to society. A company's CSR Initiatives directly represent who the company is and what it believes it. The m...

    Read More

  • Corporate Social Responsibility Analysis Of Tom's Company

    1027 Words  | 3 Pages

    Corporate social responsibilities (CSR) have a different meaning in different company but in my view CSR is the concept which is the ability one of the companies can do for society. As the company responsibilities toward the society and environment in the way operate their business. CSR is about how companies manage the business processes to produce an overall positive impact on society. CSR also known as a “corporate citizenship” and with do that CSR is not provide an immediate financial benefit to the company but promote positive social and environmental change. (www.investopedia.com/terms/c/corp-social-responsibility). CSR is a high profile nation which the business world perceives as a strategic (Economist, 2008; Porter & Kramer, 2006)

    Read More

  • Corporate Social Responsibility Analysis: Wells Fargo

    958 Words  | 2 Pages

    An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.

    Read More

  • Ethical Considerations And Social Responsibilities Of Multi-National Companies

    1446 Words  | 3 Pages

    Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large.

    Read More

  • Procter & Gamble Rely Tampons Case Study

    2253 Words  | 5 Pages

    Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce a positive impact on society. Companies introduce new products in markets, usually after testing concludes that the product is safe for use or consumption. It is nearly impossible for a company to truly know all of the potential risks a brand new product may have, even after thorough testing. However, once a company receives reports that its product may be causing harm to consumers, it is their responsibility to conduct more research and tests to rule-out any possible truth in the reports. This is what a socially responsible company would do, one who is preoccupied not only with their bottom-line, but one that is also worried about its customers.

    Read More

  • The Effects of Corporate Social Responsibility on International Business

    1540 Words  | 4 Pages

    Corporate Social Responsibility (CSR) is the set of regulations that an organization makes to protect and increase the society in which it functions. There are three areas of social responsiblity: Organizational stakeholders, the natural environment and general social welfare.

    Read More

  • General Electric's Corporate Social Responsability

    1774 Words  | 4 Pages

    According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...

    Read More

  • Asiana Airlines Sustainability Analysis

    1497 Words  | 3 Pages

    Customer experience directly influences the sustainability of Asiana Airlines. Any business solely depends on customers to thrive. The customer service quality is paramount in Asiana airlines. The airline ensures that the customers are satisfied with service delivery in various ways. For instance, the introduction of Netflix streaming for a passenger aboard is a great step towards the sustainability of the airline. The initiative is important for the passengers because they are kept busy while aboard. According to Reader & Ridout (2013), the airline’s KLM technology will enhance the airline’s sustainability. As traveler centered advancements proceed swiftly, there are constantly

    Read More

  • Airasia Berhad: A Leading Low-Cost Airline

    1014 Words  | 3 Pages

    AirAsia Berhad (AirAsia) is a leading Low-Cost Carrier in the Association of Southeast Asian Nations (ASEAN) region. AirAsia focuses on providing high-frequency services on short-haul domestic and international routes. The main goal of this paper is to analyse the business strategy of AirAsia as a low-cost airline. This paper aims to apply the management process of strategy and analyse the three levels of strategy by which AirAsia is able to maintain its reputation as the top Low-Cost Carrier (LCC) in Asia. This paper will then show how innovation is a key aspect in AirAsia’s strategy, and will finally consider the external environment framework in which AirAsia is succeeding.

    Read More

  • Corporate Social Responsibility Activities of Unilever

    3393 Words  | 7 Pages

    CSR is one of most important parts of every company. Acting as socially responsible is must for winning the race of competition. In this report, in the 1st part I tried to show a brief about CSR, its history and how people respond towards CSR. Then I have chosen Unilever, a famous FMCG company for the analysis. Then I tried to find out the CSR activities of Unilever all over the world, its corporate strategy and the contribution of CSR activities to corporate strategy. In the last part a SWOT analysis and some recommendations are given for more clarifications. I hope that this report will be able to give a clear view about CSR and its contribution to corporate strategy.

    Read More

  • Business and Social Responsibility

    1512 Words  | 4 Pages

    The problem that was investigated consisted of a question that Milton Friedman posed in one of his articles, which was featured in The New York Times Magazine in 1970. The question was, “What does it mean to say that “business” has responsibilities” (Friedman, 2007, p. 173)? Friedman (1970) elaborated on how businesses cannot have assigned responsibilities. Furthermore, he described how groups or individuals should be the only ones that can hold responsibilities, not businesses. He stated that associating responsibilities with the word business is too ambiguous. I will examine three discussion questions and three compare and contrast questions which Jennings (2009) posed in a case study that is related to Friedman’s (1970) article “The Social Responsibility of Business is to Increase its Profits”.

    Read More

  • Corporate Social Responsibility Project: Mercedes Benz

    3299 Words  | 7 Pages

    Mercedes-Benz is a leading Automotive Manufacturer throughout the world. Even though they are the best at what they do, they do not focus all their attention on only automotives, they excel in CSR and involvement in the community as a whole. They are always helping to develop and educate the future children of the world, as well as help people affected with HIV/Aids with education to keep a steady income and teach general skills. This is what sets them apart from the rest.

    Read More

  • Product & Services: Airasia's Product And Services

    706 Words  | 2 Pages

    The term "product" refers to tangible, physical products as well as services. It also means defining the characteristics of your product or service to meet the customers' needs. AirAsia’s philosophy is girded by the fact that they have been seen as a small airline competitor for many years. Therefore, in order to win more customers and return customers, they need to ensure that their primary products and services are up to par and meet the defining needs of customers. AirAsia offered (product) tangible and (services) intangible good to increase the demand of customer. (AIR ASIA MARKETING PLAN, 2015)

    Read More

More about Airasia Social Responsibility Case Study

Open Document