Advertising Media Planning and Buying

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Recommended: The impact of advertisements on our daily life

The timeslot was recorded on the Tuesday the 1st of April 2014 from 7:30-8:30pm. Throughout the one-hour timeslot that was recorded there were four commercial breaks ranging from 3 minutes 50 seconds to 4minutes 20seconds, the program in which was broadcasting during this time period was The Block Fans verses Favourites. The commercials recorded can be broken into three segments Home-Improvement, Health Care and Self-Improvement and Upcoming Programs. The Block is targeted primarily at adults between the ages of 25-45 of middle social economic class.

The Block is an Australian reality television program that airs on Channel Nine Network. The series follows four couples as they compete to renovate or rebuild the best house over the courses of 8 weeks for auction. The series premier on the 27th January 2014, the program is currently in its final weeks on air with the series final on Monday 7.30pm the 7th April 2014 (Jump-in, 2014). The Block is currently in its 8th season, with the season theme Fans verse Favourites. The series has brought back past competitors from previous series winners ‘Favourites’ of The Block and but them up against new competitors ‘Fans’. The program airs every Monday – Friday night 7.30-8.30pm, also Sunday night 6.30-7.30pm on Channel Nine Network from the 27th January 2014 to the 7th April 2014 (Jump-in, 2014). The commercial breaks can be segmented into four commercial slots of four minutes, raging from 10 seconds to 60 seconds slots. Within the hour timeslot recorded there were forty commercials viewed with two thirds of advertising commercials recorded were only record once, one third of the commercial recorded had either their brand or product appear at least twice during the one-hour recording period. Higher frequency the average number of exposures to people reached by the advertising campaign increase the like hood of the consumer retaining. The commercials can be segmented into three categories, Home-improvement, Healthcare and Up-Coming Program’s. The Block is a reality Home-improvement program that the consumer can relate to, the commercials of home-improvement are a call to action for the consumer to also get involved, 17% of the commercial advertised during the hour time slot relate to home-improvement through either suppliers Rybio, The Good Guys refurnishing, or Masters Hardware Store. The second segment record was Healthcare and improvement; this includes diet Products with Light and Easy, Health Insurance with iSelect and Vitamins with Natures Own. This Segment contributed to 20% of the free to television.

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