The advertisement project was a great learning experience on learning what it takes to produce a print ad, and getting harsh feed back from the consumer. The project exposed how hard it is to actually produce a good advertisement that will pop to the consumers eye and reel them in to have interest in buying the product your trying to sell them. In my groups jean print advertisement we used a method from Arthur Asa Berger’s book Ads, Fads, and Consumer Culture. We in particular used chapter four, “Running it up a flagpole to see if anyone salutes”, in this chapter Berger says choose a way you want to do an advertisement and do it. The consumer will either like it or not it’s a 50/50 gamble. All you can do is what you think will work and run with it. And that’s basically the approach we had from the minute we were posed with the project. Since we didn’t feel like playing the sex sells card, the group and I felt that chapter four of Berger’s book was the best to use to produce our advertisement. While we learned a lot from this project in understanding advertising and consumer culture, the aspects of the project ranged from the original concept to the survey results of the responses from consumers.
When my group and I first started to brainstorm on how we were going to tackle the advertisement and what vibe we wanted to shoot for we struggled miserably. We struggled in as many ways possible, once we had a vibe we wanted to send to the consumers we couldn’t find a reasonable location to hold the photo shoot. Since this was a project with amateurs at the reigns and no budget and no professional training in marketing and advertising contributed to the struggles of finding a location. As if we had a budget to work with we could...
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...on the journey of this project I didn’t really know all too much and what it took to develop a quality ad. I now realize how much work it takes to produce these ads, and that it not just as simple as taking a picture and putting it in the magazine. These people who do this are professionals and quite crazy for reason, it is a difficult job to get a quality ad that will sell o the consumers. I will never view an ad in the same way that I viewed it before the project. Since I now have an understanding on the work that is put into it, and what types of standards that need to be considered to be quality and appealing to a consumer. I also understand what things need to be considered and addressed when making an ad, such as having an array of bright colors to catch the consumer’s eye, and including something in the photo that will make the ad memorable to the consumer.
Many people may think that creating a success advertisement is easy. That you can simply throw compelling facts and bright colors at an audience and it will grab their attention compelling them to buy your product. However, this is not this case. The advertisement needs to reach the viewer on multiple levels. A vintage Camel cigarette advertisement from 1946 does just that. It is a great representation of the complexity of creating a successful campaign.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The Product that I have decided to make is a Print Ad with the purpose/intention of revealing/exposing the world to a major issue that is present in the real world: Clean Water. This relates to the Global context of fairness because all people should have access to clean water and to development as through fundraising nations around the world will all have developed systems for cleaning water. The design elements I have used to emphasize and show the importance of having clean water are Text, quote, and Organization support.
As May approaches, many students, teachers, and parents prepare for graduation ceremonies. This time is often used for reflection upon all the accomplishments of those involved. Google, a world-renowned search engine has been using this reflection mentality in a multitude of its commercials. In 2011, the company released a commercial promoting its internet browser, Google Chrome (Nudd). This commercial, “Dear Sophie Lee,” was one of Google’s first, and it became an instant classic (Nudd). It was part of a string of advertisements centered upon the Chrome browser (Nudd). For her thesis paper, Ms.Vanessa To of Ryerson University compared a few of the Google commercials based on their likes and comments on YouTube. Her analysis showed people were more than ten times more likely to have a positive reaction to the video than a negative one (To). Google Chrome’s “Dear Sophie Lee” advertisement adeptly conveys its company’s message: “The web is what you make of it.”
Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points to capture an audience’s attention. Companies are willing to spend millions on advertisements to promote their products and services. In April of 2007, Hidden Valley Food Products Company launched a new ad campaign aimed at parents to purchase the product to get their children to eat more vegetables. “Hidden Valley, which leads the entire salad dressing industry, estimates that the integrated campaign will boast a $40 million price tag” (“New Hidden Valley Ad”). A rhetorical analysis of the influence of the Hidden Valley “Eat your vegetables campaign” will demonstrate the effective use of visual concepts to reach their target audience and thus increase market share.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Tellis, Gerard J., and Tim Ambler. The Sage Handbook of Advertising. Los Angeles: Sage Publications, 2007. Print.
Advertising effectiveness refer to the changes that advertising causes in the mental or physical state or activities of the recipient of an ad (Jellis Gerard).
Topics of the articles are based on gender advertisement. It talks about how the companies have been manipulating with Photoshop to organize people imperfection to look like perfectionism on advertisements. Focuses on different ideas of different sides of different advertisements. Also sites how we are criticized by genders and what are our aspects of main roles society is giving us. Gives examples of different aspects from those who have studied the cases and well as my own personal views and opinions from experience.
Now that the type of product had been decided, it was time for the real planning and decisions about what type of product to base the advertisement on, and once that had been decided, actually creating a Picture board and story line for the advertisement.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
No matter the nature of your business, having a solid marketing plan behind you is essential. If you fail to advertise your products and services effectively, it will be difficult for your business to succeed. Understanding what makes a particular advertisement effective allows you to tailor your own marketing plans and achieve better results.