The Product that I have decided to make is a Print Ad with the purpose/intention of revealing/exposing the world to a major issue that is present in the real world: Clean Water. This relates to the Global context of fairness because all people should have access to clean water and to development as through fundraising nations around the world will all have developed systems for cleaning water. The design elements I have used to emphasize and show the importance of having clean water are Text, quote, and Organization support. The first stylistic device I will be looking at is the use of Text in my AD. All Print Ads tend to have text, albeit in small amounts, and this Ad is no different. I used facts such as “over 4,500 children a day die from lack of clean water” or “ over 1 Million people a year die from lack of clean water.” These numbers used make the text used have value as it allows people viewing this Ad that it is a very serious issue that is taking many lives from the world. I also believe when you say 4,500 children die a day, it will have an emotional appeal to the target audience as they will visualize their kids dying from this cause. This emotional appeal is known as pathos, as it appeals to the emotion. The use of text, little text that presents facts to show the importance of the issue, makes the Print Ad very effective in showing the …show more content…
The quote I decided to use says “ Lack of Access to Clean Fresh Water is Considered to be a major threat to humanity.” Not only those this quote show that someone believes that the lack of people who have access to clean water is a major global problem, but this person also happens to be Gordon Nixon the President and CEO of RBC. This quote uses the rhetorical device of ethos as since it is coming from a CEO, who has knowledge and is a successful and intellectual person, it makes the target audience trust the Ad
An example of this is at twenty seconds into the view when the text appears on screen stating, “3,000 animals were rescued last year (ASPCA)”. This claim by the ASPCA that they as an organization rescued 3,000 animals in the previous year is a large claim. Furthermore, this is not a claim that any organization would make unless confident that if someone asked for further proof that the proof would be there. Another example that is provided in the commercial by the ASPCA is a line Sarah McLachlan speaks, …for just eighteen dollars a month, only sixty cents a day. You will help rescue animals from their abusers. And provide medical care, food, shelter, and love…. Both examples help to further prove that the ASPCA is credible and trustworthy. Moreover, these are not the only two times in the entire commercial that show ethos; however, they are two of the more prominent
First, I looked for an interesting advertisement to write about. I found an advertisement in a Muscle and Fitness magazine. The advertisement is for Vicks NyQuil. The advertisement itself is very, very simple. Roughly ninety percent of the advertisement is merely black, with small white text in the center, spelling out the words "All Night Long." At the bottom is a white border with the slogan "The best sleep you ever got with a cold... medicine." To the right are the top two thirds of a bottle of NyQuil. Very subtly written, in faint grey text, is the Proctor & Gamble copyright.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy the product. The ethos in the ad is Kobe Bryant is in the ad. Kobe has the knowledge about basketball because of his experience. He also has the drive and power to become a champion. He has the credibility because everyone knows he plays for the Los Angeles Lakers.
In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.
Using ethos is a way of appealing to the reader based on the credibility of the source in which the author is trying to promote. Credibility can be accomplished by using tactics to support reliability. First, the author attempts to establish credibility by relying on tradition and value. He accomplishes this in the advertisement by placing major emphasis on a man wearing a belt buckle. He states, "You look more closely. And see a grapefruit-sized rodeo championship belt buckle, dazzling in the sunlight. And you know at that moment, you must be in Texas" (McCALL p. 87). One may argue that the ad establishes the locatio...
Not only written works, but also visuals: children’s cartoons, video games, television, movies, billboards, and the Internet all have persuasive communication silently woven in. Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
Visual advertisement has become an important method used by companies or organizations to persuade their intended audience to ‘buy this’ or ‘act now’, but the creators of these ads take time to create a deeper, more underlying meaning of the ad. The creators use colors, symbols, pictures, and anything they can think of that could be used to annunciate their call to action. One ad that certainly uses plenty of symbols to get its point across is called Tick Tock, Drip Drop. The ad is a public service announcement created by Ferdi Rizkiyanto which describes the negative effect of global warming. The advertisement is effective in developing its argument by keeping the viewer attracted, referring to the ideas of an hourglass and its imagery, and giving emotional appeal as to what is happening to the environment.
Doing so, the Ocean Conservancy uses ethos to inform and persuade about water pollution through its advertisements. In this image the claim would be defined as a definite claim because the polluted bath water and the quote “You wouldn’t bathe in this, then why should marine life” defines the problem. The effect of ethos allows the viewers to believe in what the advertisement is trying to convey. The authority of a well organized organization called The Ocean Conservancy supply a persuading advertisement for the safety and well-being of marine life. Conveying humans as the cause of water pollution and the serial killers of the wildness, obligates the viewer to believe this information because of the symbol in the bottom right corner representing the Ocean Conservancy. Therefore, ethos has had a significant effect on this ad, based on the credentials of the Ocean
Use this section of the outline to identify the types of rhetorical appeals that are present in your chosen ad. Under each type of appeal, explain the way(s) the company has used the different types of appeals. Remember, all three types of appeals may not be present; some appeals may be represented in more than one area while others may not be represented at all. Use complete sentences in your
The ad appeals not only to sight, but also the audience’s emotions, logic, and ethics. Pathos, a mean of persuasion that plays on emotions, seems the most powerful to me. Despondence adorns the faces of the child soldiers who have lost their childlike demeanors through dehumanizing acts of war using the guns held in their tiny hands. Anyone who has a child, or even cares for their general wellbeing as a whole will feel moved by the image. Logos and ethos, Logic and ethics, presents itself in the fact displayed on the bus, “300,000
Freshwater in the world makes up only a small portion of water on the planet. While the percentage of water in the world is nearly 70%, only 2.5% is consumable. Even further, only <1% is easily accessible to basic human needs. According to National Geographic, “by 2025, an estimated 1.8 billion people will live in areas plagued by water scarcity, with two-thirds of the world's population living in water-stressed regions as a result of use, growth, and climate change.” With this current trend, water will become more immersed in environmental, economic, political, and social changes. Many of these in later years shall need to be addressed as tension rises:
There is a global shortage of drinking water. A person might wonder how this can be if seventy percent of the earth’s surface is covered by water. Most of the Earth’s water is unsuitable for human consuption. Ocean water is salt water, which makes up 97.5% of all water on the planet. Freshwater is only 3.5% of all the water on Earth. Drinking water is sourced from bodies of freshwater.