Ocean Conservancy Advertisement Analysis

Changing one's thought on a specific issue or awareness by a visual expression, occurs daily. These advertisements are frequently seen on TV or social media and they adapt our thoughts. As we analyze the image our brain begins to discover what is believable. Our eyes are then attracted to a specific object and our emotions are then released revealing the behind the scene of our opinions. As an organization called the Ocean Conservancy used an image for advertisement in social media to change viewers aspect of what happens to the trash that humans throw away daily. This ad is effective to the viewers by the extreme use of pathos in the text “You wouldn’t bathe in this, then why should marine life”, paired with a visual of a human’s feet in

Doing so, the Ocean Conservancy uses ethos to inform and persuade about water pollution through its advertisements. In this image the claim would be defined as a definite claim because the polluted bath water and the quote “You wouldn’t bathe in this, then why should marine life” defines the problem. The effect of ethos allows the viewers to believe in what the advertisement is trying to convey. The authority of a well organized organization called The Ocean Conservancy supply a persuading advertisement for the safety and well-being of marine life. Conveying humans as the cause of water pollution and the serial killers of the wildness, obligates the viewer to believe this information because of the symbol in the bottom right corner representing the Ocean Conservancy. Therefore, ethos has had a significant effect on this ad, based on the credentials of the Ocean

The viewer’s reaction takes an important role in the advertisement, because of this ethos was used slightly for authority. The Ocean Conservancy organization, who created this ad, used the advertisement to prevent water pollution and in result try to save the marine life. Again, logos wasn’t used at all for the sake of having a focus on emotion instead of factual information. The ad is successful by using sympathy and guilt in the image, as the viewer sees typical marine life that includes fish, dolphins, whales, and more, living in polluted water that is similar to the water the human is bathed in, creates an impact on our decisions. When a viewer makes the choice to throw chemicals or objects that obtain chemicals down the drains the remanence and guilt will affects one’s thoughts and feelings. If there is trash being thrown into oceans or even on the ground, it can make its way to the water of living animals. Just one bad habit that a large population of humans have, could cause death to many living animals. Even though this ad focuses on marine life, specifically, there are threats for aquatic animals in Licking County waters. It is not acceptable that a once well known amusement park with beautiful lake beaches, now holds thousands of dead fish. We can bring Buckeye lake, the Licking River, and many other polluted water back to life.