Activision Blizzard Case Analysis Essay

566 Words2 Pages

Case questions:
1. How might a SWOT analysis have helped Electronic Arts assess its slippage in the video-game market?
SWOT analysis allows a manager to capitalize on a business’s strengths, while avoiding threats and weakness. Electronic Arts could have prevented Activision Blizzard from acquiring some of its market share by using the SWOT analysis to detect the company’s own internal flaws. Some of EA’s weaknesses included: conflicts between managers and developers, the practice of a predictable and counterproductive strategy of game acquisition and homogenization of future franchises, and an overall lack of imagination within the brand. All of these negative traits might have been identified and modified if management had based on a SWOT …show more content…

By producing familiar fan-favorites while constantly testing new ground; the company will enjoy brand recognition of its innovative products, but those games will also need to overshadow the competition if Activision Blizzard is to remain the global king of video games.
4. If you ran a small video-game start-up, what would be your strategy for competing with EA and Activision Blizzard?
I would begin by performing extensive marketing research. By creating a perceptual map, I could draw up a vivid picture of the industry landscape, developing a better understanding of existing competitors’ positions in the marketplace. Overall, my firm would follow the analyzer strategy, pursuing tight accounting and financial controls, efficient production, and creativity along with low costs. By using this method, I might have a chance as a new market entry, up against the towering giants who currently own the industry.
5. If you're a video-game player, what aspects of Activision's strategy have led to your playing more (or fewer) of its games? If you're not a video-game player, what aspects of Activision Blizzard's strategy might induce you to try a few of its

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