Atari’s Buried Games: A Treasure Trove of Failures

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Atari, a name synonymous with video games. The makers of such hits as Pitfall!, Adventure, Centipede, and Asteroids. Atari’s name and moniker will forever be written down as one of the first, successful video games companies in America. But, how successful? It’s regarded among the gaming community as one the most scandalous and ludicrous actions in gaming history and, in recent years, has taken on a title of urban legend.
During the early 1980s, Atari was the number one video game company in America. Atari had prophesized that they would turn an extreme profit during the time between 1980 and 1985. When Steven Spielberg came to Atari in July of 1982 asking to make a game version of his famous movie E.T., Atari promised him millions of dollars in royalties—even if the game failed—and that they could make the game by September of that year—an impossible deadline. At Christmas, 1982, E.T. The Game released. By the end of 1983, Atari had lost over $500 million and Warner Bros. sold Atari that year—leaving many thinking it was due to E.T.’s commercial failure. It’s rumored that E.T. The Game was so horrible that Atari took all the returned copies of the game and dumped them in a landfill in the New Mexico desert. Obviously, cause for a mass game “burial”. (Kent, 2001)
According to many sources and the gaming community, Atari buried these games in Alamogordo. Based on accounts of pedestrians, utility workers, passersby, and Atari themselves, we know that they [Atari] delivered them to the landfill by truckload. And now, because of the wide-spread popularity of this legend, multiple companies are planning to excavate this landfill. (Hilliard, 2014) (Miami Herald Media Co., 2014) (McQuiddy, Dump Here Utilized, 1983) (McQuiddy, ...

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...ction; Atari was losing money and had to dispose of the games. We also have sources that say Atari did the same thing in the past. Undoubtedly, we clearly see the veracity of the story—it’s true.

Bibliography
Hilliard, K. (2014, March 21). Efforts to Unearth Rumored Atari E.T. Lanfill Move Forward. Retrieved April 8, 2012, from Game Informer Magazine: http://www.gameinformer.com/b/news/archive/2014/03/21/concerted-effort-to-unearth-rumored-atari-e-t-landfill-cache-moves-forward.aspx
Kent, S. (2001). The Ultimate History of Video Games. New York City, New York: Three Rivers Press.
McQuiddy, M. (1983, September 27). City to Atari: 'E.T.' Trash Go Home. Alamogordo Daily News , p. n/a.
McQuiddy, M. (1983, September 25). Dump Here Utilized. Alamogordo Daily News , p. 1.
Miami Herald Media Co. (2014, April 3). New Mexico Clears Way for Atari Games Dig. Miami Herald .

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