ACCU-CHEK And Arluck Promotions

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ACCU-CHEK, a provider of blood sugar monitoring devices and insulin pumps, wanted to convey the message that having diabetes did not have to stop someone from living an active life. The company sought someone living with the disease with an inspirational personality who audiences would connect with to convey this message to appear in television advertisements and represent their brand. Arluck Promotions suggested taking the campaign to a higher level by leveraging the celebrity on a more strategic level in order to achieve a broader reach. Arluck Promotions is a nonprofit corporation that helps organizations develop integrated marketing campaigns through programs related to sports, fitness, and wellness. Together, ACCU-CHEK and Arluck Promotions

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