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Coca-Cola Super bowl 2016 Commercial Coca-Cola is a globally recognized company known for one of the most popular drinks in the world. Coca-Cola. Normally as the Super Bowl grows closer audiences anticipate the coming of some of the best commercials for the year to be televised nation-wide for American’s. Some may not even watch the game, they only watch for the commercials. As past years can example, Coca-Cola never leaves audiences unsatisfied with their commercials and this year was no different. This year’s Coca-Cola commercial uses a vast amount of rhetorical devices from the pathos based ideas to how the marketers intentioned for the audience to view the commercial. Coca-Cola’s was pieced together by advertisers whose main priority was to leave the audience with a feeling of what Coca-Cola could intentionally bring into their lives. As most commercials from Coca-Cola have been in the past, the audience can only infer that the commercial will be a pathos driven advertisement. This inference can be made by the fact that Coca-Cola wants the audience to feel as though the beverage would bring them happiness. This rhetorical device is used so that the company can hide the knowing fact that Coke is not exactly healthy for consumers. Advertisers want to leave behind a feeling of refreshment and happiness, not a …show more content…
As the first close up of the actual beverage Coca-Cola is viewed, it’s plain and simple with the font and color both being simplified. This is done to create a certain appealing look to the audience’s sense, though not only does the soda look tasty and refreshing, the plain font and white color appeals to the audience to create a sort of relaxed feeling. The soda itself could bring back certain nostalgia to the audience at hand, and even go further for the audience to begin craving a coke because of how delicious the coke
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company. The 60s ad seems a lot more catered towards a limited audience while the modern advertisement tries to broaden the variety of the audience they want to pursue.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
POP! The bottle of Coke is opened and for many, all they need is one sip to become hooked on the preeminence in the case of it. For the hundred and 125-year Corporation that is all they want you to do, is take a sip of an ice cold Coke. For over a century Coca-Cola has been a powerhouse for producing one of the world favorite beverages. Wanting you to just take a sip “taste feeling” of happiness. Not only does coke do a great job of selling their products, but they have great strategy advertising it. Particularly, in the Super Bowl commercial titled Brotherly Love. In this commercial the director created a great deal of emotion, showing great sense of ethics and manifests logic. With all these tools used in the commercial
It used ethics in the commercial and it used credibility. By for example the main character in the commercial, the construction worker portrayed a very sweaty, thirsty, and tired character. This technique was an incredibly dramatic one as it was used in order to reach out to the audience and make the ad more realistic and reliable. Diet coke truly does give refreshment, with its cold fizzy solution, many construction workers and others drink it to quench their thirst and to get a boost with it containing a 34 mg dose of caffeine in every can. The commercial was also created with an emotional appeal of its pathos. It didn’t manipulate anyone to drink it, but the ladies who were watching the construction worker were looking at the commercial with strong emotional appeals. As they were looking down at the coke, like it was some holy drink. They had strong feelings as to when the clock struck 11:30 when it was time for his coke break they all ran to the window, like as if they were staring down at a beautiful lovely angel descending from the sky.
The Coca Cola commercial received its fair share of praise, from those who enjoyed the presence of diversity on their screens and understood the message Coke meant to convey. It also was scrutinized by those who believe this is America therefore every individual should speak English. In a sense, the commercial gained bouts of attention, both negative and positive. The overall coverage of the commercial could be considered good for the Coca Cola Company. After all, it is attention. And the fact that numerous individuals took it upon themselves to wage in a social media battle means Coca Cola is winning.
Coca-Cola is one of the world’s most recognizable and powerful brands. With over 130 years since its invention, it was one of the first brands to expand globally and has some of the most iconic and memorable advertising ever made. The Coca-Cola brand is so globally recognized and known that experts say it’s the “one word understood in almost every language”. Over the years Coke has strived to remain culturally relevant within its advertising campaigns by consistently
The slender can pictured in the ad is not the same dimension of the can being sold. The photoshopped or specially made can is visual for to the 0 calories, carbohydrate, and sugars present in Diet Pepsi. The skinny can presents the consumer a visual to the effects of diet Pepsi, without even reading the label. By just glancing at the ad, an individual easily connects diet Pepsi to being thin and weight loss. Sofia is dressed in a bathing suit, linking Diet Pepsi to the precursor to a summer-ready body. She confident even to being in a bathing suit and drink it, so it must not be fattening. The use of a thin model further pushes the idea of weightless since consumers and see the type of body people who drink Diet Pepsi have. The name itself is Diet Pepsi, which is basically marketing it as the healthier alternative to normal Pepsi. The text on the right side of the ad, reading “the new skinny can” is the pinnacle of the lifestyle Pepsi is selling. The thin font reflects the effects of drinking Diet Pepsi and reinforces the constant push of dieting. The color scheme of the text highlights the word “new”, Pepsi is attempting to market an old product as something
In the start of Coca Cola’s advertisements were more revolved around the richer people of the time. Their advertisements were filled with cartoonist images of well dressed wealthy women in ball gowns with phrases that said “The Ideal Beverage for Discriminating People”. For many years to follow back in the late 1800’s and early 1900’s they continued to feature the wealthy women
Regarding logos however, Coca does not execute their message well to the audience in this commercial. Logos uses actual evidence and statistics when advertising their product and Coca Cola uses emotion the exact opposite of logic. Proof of this is at the end of the commercial they say “Life is what we make it” with a beautiful sunset. Coca-Cola says this yet, has no concrete evidence if their product makes “life better” or
The position of Coke's products is to provide refreshment for all customers in the world by its unique flavor. Coke had a hit advertisement campaign "Always Coca-Cola," which it introduced in 1993 and discarded in 1999. Last year, it made an effort to update the "Hilltop" commercial for Coke Zero (Terhune, 2006). The change means Coke wants to catch up with current trends. Coca-Cola is being targeted at all age groups. From five years old to the aged, everyone is being targeted by the Coca-Cola Company. These segments of the market are being targeted by mass advertising, sponsorships, helping the community, and marketing (The Coca-Cola Company, 2006)
We have chosen this company because, it is a very old, highly esteemed and a prestigious company, which was established in 1886 by John Pemberton and is now renowned as the world’s largest beverage manufacturing industry. The company’s identity is its logo, which had been the same since 1886, the catchy tag phrase, the innovative technology they use to popularise their product and the quality of the beverage they produce. The first advertisement of Coca-Cola was published in the Atlanta Journal, 129 years ago with a tag phrase "Delicious! Refreshing! Exhilarating! Invigorating!"
This gives the consumers a better reason as to why they should buy the product. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles mentions that, “We consume Mazola margarine because it has “corn goodness” backed by the natural food traditions of the American Indians” (Fowles 10). Consumers use Mazola margarine because it has “corn goodness”. The same idea goes with Coke, it has the same tasting flavor. All consumers want is to taste that flavor when they buy the product. They trust the product and they feel safe when they buy it. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles says, “Nobody in their right mind wants to be intimidated, menaced, battered, and poisoned” (Fowles 10). It’s exactly what it says in the quote, nobody wants to be intimidated by a product. They just want to feel as if the product they buy is not a sort of scam. Being scammed can either be by money, trust, and not feeling safe. Coca-Cola is great at changing the way their consumers believe in their trust. In the advertisement, there is a factory producing Coca-Cola bottles in the background. It is seen to be almost the same color as the background. Many people can believe that it symbolizes the fact that the factory is hiding a secret. Maybe the factory does not produce perfect Coca-Cola bottles. It cannot be trusted in reality, but the Coca-Cola company
"For every weapon sold in the world...200.000 share a Coke" and we see all of these people of different backgrounds that are united by the simple fact of drinking Coke. It is the last message of hope we receive for a better world and it connects the products of Coca-Cola to this optimistic way of seeing life. The comparisons make Coke be part of one the things that makes life better and pushes us to see a better future. The ad ends with "There are reasons to believe in a better world" and after seeing all the ad I don 't think anyone would disagree with this