“Brotherly Love”
POP! The bottle of Coke is opened and for many, all they need is one sip to become hooked on the preeminence in the case of it. For the hundred and 125-year Corporation that is all they want you to do, is take a sip of an ice cold Coke. For over a century Coca-Cola has been a powerhouse for producing one of the world favorite beverages. Wanting you to just take a sip “taste feeling” of happiness. Not only does coke do a great job of selling their products, but they have great strategy advertising it. Particularly, in the Super Bowl commercial titled Brotherly Love. In this commercial the director created a great deal of emotion, showing great sense of ethics and manifests logic. With all these tools used in the commercial
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he created the perfect set up to make the audience engaged as well as feeling the certain emotion he was trying to get across, persuading them to buy their product. Originated in Atlanta, Georgia in 1886, Coca-Cola has expanded far beyond the horizon of the dreams that creator John Pemberton had imagined it to ever be. The iconic brand has dominated sales since almost is beginning. From being sold for five cents per bottle and nine servings per day to an estimated 9 billion servings sold globally per day. (Coca-Cola) Today Coca-Cola is one of the largest corporations worldwide. Asking yourself how did it get to be so successful? Is it simply that good, or have they just marketed their product with expertise? Well it’s a little both not only is Coke the best drink in the world but Coca-Cola has mastered advertisement. Coca-Cola first started marketing their product through coupons in newspapers in 1887 and in the 1970s they began using catchy slogans like”,” Have a Coke and a smile”. In 2009 they launched the “Open happiness” campaign. Going global not only at the site of TV commercials, billboards, and music components, but the campaign thrived to the 2010 Winter Olympic Games in Vancouver, Canada. (Coca-Cola) Now the current illustrious campaign is “Taste the Feeling” and its blowing up, in a good way. Being ranked #1 “Most powerful brands” by Tenet Partners from Core Brand and #4 “The world’s most valuable brands” by Forbes, if you ask me there is no stopping Coca-Cola. (“Ranking the brands.com”) One way Coca-Cola is efficient by advertising their products is that they connect with their audience via emotion and thoughtfulness.
Particularly, in this commercial “Brotherly Love”, intentionally has emotion surrounding it making the audience relate with their younger siblings. Love, joyfulness, integrity, indignation and even a feeling of protection. Amazing how Coca-Cola puts so much emotion in the hearts of their viewers in such a short period of time. In the beginning of the commercial it shows the older brother harassing his little brother. First off, the younger brother is playing the game while the older brother comes along hitting his head continuously. Secondly, the younger brother tries to reach at something on the top shelf, then nevertheless the brother comes along and moves it to a higher shelf. Knowing that it is now harder for him to reach classic big brother move to irritate the younger one. These are what you could call pillar or emotionless acts of older siblings. Saying this because I do it myself to my younger siblings. Getting on all my siblings last nerves I do it because I know that they can’t do anything about it, but it’s simply out of love. Older siblings behave this way not only for personal satisfaction but it’s the older brother’s or sister’s job to toughen up their younger siblings for the world we live in. Someone has to prepare them for the real world teaching them the ropes and how to defend their selves. When the older brother “tortures” the younger one there is a feeling of love and indignation. At the end of the commercial the younger brother is sitting on the beach in the park drinking a Coke and a group of guys come along and take his Coke he attempts to get his Coke back. Out of nowhere his brother shows up. Ironically when the brother appears to face the bullies the screen is changing colors to show the dynamic effects of the situation. Then, the big brother bucks and they give him the beverage back. While the big brother
is giving the drink back it appears as if he is going to keep it, but then smiles and returns it to his little brother. Glancing at one another with a little smirk the older brother vanishes going on about his day. Perfect example of brotherly love, as it explains itself within the title. As an older sibling myself, I felt as though I can speak for all older siblings by stating that “I can mess with them, because they’re my younger sibling, however no one else can and if they do choose to make that unintelligent decision there will be consequences.” At that very moment they bonded because even though they would fuss and fight, they were still brothers that loved one another. Even though, the moment was over within a flash it was still a meaningful one, but it was time to face reality once more. Splash! Hearing the bottle crack the big brother had projected the bottle towards the window. Shattering it in front of his brother’s eyes to reveal to his little brother that nothing had changed. Making him understand that absolutely nothing had changed about how he would treat him. However, letting him know that no one else could treat him with such wicked and barbarous behavior but he. “Coca-Cola History │ World of Coca-Cola.” World of Coca-Cola, Coca-Cola, www.worldofcoca-cola.com/about-us/coca-cola-history/. Accessed 28 Sept. 2017. “Coca-Cola Facts & History │ World of Coca-Cola.” World of Coca-Cola, Coca-Cola, www.worldofcoca-cola.com/about-us/coca-cola-facts/. Accessed 28 Sept. 2017. “Coca-Cola.” Coca-Cola Brand Ranking | All Brand Rankings where Coca-Cola is listed! Ranking The Brands, www.rankingthebrands.com/Brand-detail.aspx?brandID=5. Accessed 28 Sept. 2017. Watson, Avalon. “Brotherly Love essay." Coca-Cola commercial 2016, Personal interview, 25 Sept.2017
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Ender is first shown as intelligent and skillful, and Peter shows the same attributes throughout the story. Ender uses his intellect to triumph over his bullies, and this translates to his experience in the Battle Room. He has to outsmart the enemy, rather than beat them physically, and it worked in his favor the majority of the time. Ender understands when he has to use his physicality to beat a bully, but also knows when he has to strategize to avoid a certain situation. When Ender is encountered by Bonzo after he won the battle by disobeying Bonzo’s orders, he has to use his judgement rather than his fists to get what he wants. Ender argued with Bonzo, “‘... I’ll pretend that you won this argument. Then tomorrow you can tell me you changed your mind.’ ‘I don’t need you to tell me what to do.’ ‘I don’t want the other guys to think you backed down. You wouldn’t be able to command as well’” (Card 87). Ender understands what his enemy, in this case Bonzo, wants, and knows how he can make both of them get what they want. He doesn’t resolve to violence when he knows that he can use a different method that benefits him. Ender’s intelligence and strategizing helps him overcome the difficulty he approaches throughout his life. Peter also uses his intellect to benefit himself throughout the events that happen.
In the novel The Stranger by Albert Camus, the narrator’s monotonous tone makes the reader experience a lack of emotion and feeling. The novel starts off describing Mersault’s current job and how he must go on leave in order to attend his mother’s funeral. He and his mother have been disconnected for some time as they had come to a mutual agreement with her staying in an elderly home. Mersault, the main protagonist, did not have the money or time to tend to his mother. The elderly home was the best option for the both of them. When he returns home from the funeral, Mersault gets caught up in external affairs he should not be in. He ends up writing a break up letter to Raymond’s girlfriend, which drives the rest of the story. Raymond beats his
A rhetoric analysis can be defined as the breakdown of components used to make a persuasive argument or judgment on a particular subject or topic. The ability to make a conclusion or decision on a given thought or idea in a moment of seconds is a result of rhetorical analysis. “Because media rhetoric surrounds us, it is important to understand how rhetoric works. If we refuse to stop and think about how and why it persuades us, we can become mindless consumers who buy into arguments about what makes us value ourselves and what makes us happy”. In Carroll’s essay “Backpacks Vs. Briefcases: Steps toward Rhetorical Analysis”, she discusses the nature of rhetorical analysis, how it affects our everyday lives and explains the role context plays.
Today’s economy and the environment are hurting due to the lack of nurture we have been providing. Conventional farming rules the world of agriculture, but not without a fight from organic farming. Organic farming is seen as the way of farming that might potentially nurture our nature back to health along with the added benefit of improving our own health. With her piece “Organic farming healthier, more efficient than Status Quo,” published in the Kansas State Collegian on September 3, 2013, writer Anurag Muthyam brings forth the importance behind organic farming methods. Muthyam is a senior at Kansas State University working towards a degree in Management. This piece paints the picture of how organic farming methods
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
By using pathos to give the audience a sense of harmony with their community and evoking feelings of togetherness, Coke brought together a larger audience than they probably imagined. Although ethos was not as strong, the end credits for the commercial did boost the credibility for Coca-Cola with them admitting to what they did in the production, why and their continuous use today of the idea of sharing a coke. This particular commercial remains a major success for the company itself and in all honesty, boosted the ethos of the company in providing the audience with something they can relate to on an everyday
Director Steven Spielberg and auther Markus Zusak, in their intriguing production, movie Saving Private Ryan and book The Book Thief, both taking place during World War II. However , in Saving Private Ryan Spielberg focus on a lot of complications that occur during war , but guilt was one difficulty that stood out to me. Zusak, on the other hand , showas that having courage during war can be a advantage and also an disadvantage depending on the situation. Both director and author grabed the audience attention with emotional and logical appeal.
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
The story, we can even call it a conversation between father and son, of this ad seems to happen in the home of Carl. Both Carl and his father look kind and warm which leaves a good and reliable impression to everyone who watch the ad. All the old people like Carl’s father and young energetic people, including men and women, like Carl are likely to be the audience of this ad as the atmosphere of this ad will make those people feel like they may have some common character with Carl. The conversation also tries to appeal to people who have encountered some harassment or unfair things, who love justice and peace and who need to gain equal rights and all of those ones who have suffered compose the majority of this society. People who have the same
singing together. Coca Cola company through this advertising, aims to describe such a truth: Coca Cola is not only belongs to the United States, is not only belongs to a child, it belongs to everyone. At the same time, it gave people a hint, everybody loves Coca Cola, if you do not, you are not
These brands seek to instill positive emotions into the very meaning of the object. I will be analysing two advertisements — a Coca Cola ad and a Coors Light ad. In this paper, I will describe
Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super