A Comparison of Two James Bond Posters

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A Comparison of Two James Bond Posters

‘Dr No’ in 1962 was the first James Bond film released and ‘The World

Is Not Enough’ is one of the most recent Bond films to have been

released in 1999. The two film posters are distinctively different,

which would be expected as the films were released decades apart from

eachother.

The first poster for ‘Dr No’ shows that James Bond is a new, never

seen before film as the logo ‘007’ is printed on the poster more than

once in bold lettering, and the name ‘James Bond’ is also printed,

whereas in the poster for ‘the World Is Not Enough’ the ‘007’ logo is

only used once in small lettering and ‘James Bond’ is not used at all,

because by this time the audience automatically recognises that this

poster is for a ‘James Bond’ film because formula and style used is so

familiar.

The social, economic and political situations have changed

dramatically in the time between each film was released; this affects

both the content of the film and the connotations which the film

poster gives to the audience.

The poster for ‘Dr No’ strongly reflects many aspects of how society

was in the 1960’s. The women in the poster are represented as being

‘sex objects’. This is probably because of the new sexual freedoms of

the 1960’s. They are all wearing short and tight, revealing, but

perhaps ‘glamourous’ clothing. In ‘The World Is Not Enough’, the

woman on the left of James Bond is dressed in glamourous and feminine

clothing, but the woman on his left is wearing rather boyish looking,

‘action figure’ style clothes, similar to those of ‘Tomb Raider’. In

the 1960s the women in the Bond films were not portr...

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...dominance was still very

prominent in the society of the 1960’s and this is reflected in the

poster, it also proves that a sexual revolution was taking place

around this time, and ‘Dr No’ was infact considered to be ‘too

sexual’. The film also goes out of its way to be politically

incorrect.

The first James Bond film was low budget, but as the films have

progressed over the years, they are now high budget films and almost

always certain to be box office hits. The producers were also very

selective and careful in choosing the suitable actor to play James

Bond. This is also a very important factor that contributes to how

well the film will do, and who it will appeal to. It is evident that

the famous actor that does plat James Bond has to look, speak, act and

think in a certain way for the film to be successful.

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