Launching a Movie Successfully Movie marketing plays a crucial role in launching movies, although it can be expensive and is often a significant part of the entire movie cost. It is important to understand some insights of movies marketing. In this report, there are five questions to be answered respectively. Firstly, we will identify some key factors in launching a movie successfully. Secondly, the different promotional methods in launching movies will be evaluated and commenting on their efficiency and effectiveness. Thirdly, the role of critics in movie marketing will be discussed. After that, we will discuss the reasons of marketers for investing vast sums of money in movie product placement. Finally, the risks associated with movie product placement will be discussed. 2. Key factors in launching a movie successfully When a new movie is made, it has to be advertised like any other new product, to attract and encourage people to go to the cinema to see it. The more people go to see it, the more successful the movie is. What are key factors in launching a movie successfully? The answer is creating an effective movie marketing campaign for it. The way in which a film is promoted can have a huge effect on whether or not it is successful (Film Education, 2003). There are several things marketers need to do as follows[1]: identifying target audiences; grassroots marketing, publicity and promotion; building additional marketability into your property; the festival circuit; pitching and working with the media; creating the materials needed to sell and market your film and how to finance and get your project made and distributed. ... ... middle of paper ... ... http://www.filmeducation.org/secondary/TTV/TouchingTheVoid.pdf (Assessed: 12 November, 2004) http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html (Accessed: 10 November, 2004) http://www.usatoday.com/news/opinion/editorials/2003-01-15-medved_x.htm, Film critics often frown as movie fans delight (Accessed: 12 November, 2004) --------------------------------------------------------------------- [1] According to Blaise Noto (2000), former Executive Vice President of Publicity and Promotions for Paramount and Columbia Pictures [2] http://www.filmeducation.org/filmlib/JDredd.pdf [3] http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html [4] http://www.knowthis.com/articles/marketing/productplacement [5] http://comm2.fsu.edu/faculty/comm/Sapolsky/research/ProductPlacement.doc
Society tends to associate propaganda films with issues such as Nazi Germany and their film messages for their country; however, it is also possible for small independent companies, groups of like-minded people and individuals to use the media of film to incorporate messages for our society (The Independent, 2010). These messages are often in relation to changes that individuals should make in order to improve the standards by which they live their lives and changes to everyday habits that will benefit the individual, the individual’s family, a group of individuals or even a single person (Barnhisel and Turner, 2010).
We are daunted by the idea that our movies in America are not going to be as successful as we hope. With that being said, many movies are made based around the same topic. According to one article, “Hollywood has made
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
in order for the ideological infrastructure of a film to be successful, it must abide by
In Hollywood today, most films can be categorized according to the genre system. There are action films, horror flicks, Westerns, comedies and the likes. On a broader scope, films are often separated into two categories: Hollywood films, and independent or foreign ‘art house’ films. Yet, this outlook, albeit superficial, was how many viewed films. Celebrity-packed blockbusters filled with action and drama, with the use of seamless top-of-the-line digital editing and special effects were considered ‘Hollywood films’. Films where unconventional themes like existentialism or paranoia, often with excessive violence or sex or a combination of both, with obvious attempts to displace its audiences from the film were often attributed with the generic label of ‘foreign’ or ‘art house’ cinema.
well the film will do, and who it will appeal to. It is evident that
...er apparently created successful persuasive appeals for the crowd to be attracted and enjoy a movie that will be funny, colorful, and full of adventures that eventually will teach a life experience to the public.
the face of intense posters. The ads are directly aimed at the target market. Although the film is rated '18' the special DVD is... ... middle of paper ... ...hype greater and greater till the big release on the release date.
In the movie “Running Brave” Directed by Donald Shebib. This movie is about how this one Native American young man that is gifted with running as his talent. As young man he ran into to many difficult obstacles by losing his father and growing up without any parents. He lived in the poorest reservation in the United States and that place is Pine Ridge. During his years in High school he dominated the whole state of South Dakota in Cross Country running.
However, unfortunately, it does not guarantee the audience and the production group that the film must be a nice one to watch. But is this the end of the world? No. It is not difficult to find that there are always a large group of people like to watch the film version after they read the novel, or vice versa. In other words, they could be a pair of nice partner to sell the story itself. To the author, it is undoubtedly a good thing. However, to the audience may not be the ones who are benefited. People should still consider to have a look on the reviews before they start to read or watch the story- with there are more people just treating the film market and the book market as some profit-making industries, more and more unsatisfying works occur. Being a smart audience and reader, people should always select carefully for the ones that satisfy their own favors and with
Wiles, M. A., & Danielova, A. (2009). The worth of product placement in successful films: An event study analysis. Journal of Marketing, 73(four), 44-63.
made in. Some incorporate them into the plot, some use them as allegories, and some satirize them.” Without an influence or connection to relate with the audience, the film would have no dimension. When seeing a movie, viewers are always going to search for an underlying meaning or message that could connect to their lives today. Although most
Thus social films give way for religious and consumer films. Films like The Men and Bright Victory
It is interesting when discussing film posters to examine the roles the play in today’s modern day society. Film posters have a diverse variety of uses such as to advertise an upcoming film and to add to the anticipation and excitement for its release date, which would boost their cinema attendance and DVD sales. Film posters usually contain examples of different persuasive and informative techniques, such as a: