A Comparison of Two Advertisements

A Comparison of Two Advertisements

I am going to compare two advertisements which I took from the

magazine 'Marie Claire.' 'Marie Claire's target audience is young,

sophisticated women, aged 18-30s. In the magazine, there is lots about

fashion, beauty, relationships and general women's issues. I have

chosen two different advertisements to compare. Both advertisements

have very different, effective persuasive techniques which I am going

to discuss.

I am going to begin by describing the 'Always Ultra' sanitary towels

advertisement. This advertisement is aimed at a wide age range of

woman, from early teens to even fifties. The advertisement is not

aimed at a particular age group, instead it is quite vague, and could

appeal to women from their first period to their last.

This advert, on the whole, is very clear, simple and legible. It has a

light green background which fades into a white colour as it enters

the centre of the page. This whole advertisement shares the same green

colour scheme, which links in with the colours used for the actual

product. At the top of the advertisement, there is a dark green band

which is taken from the packaging of the product. This colour scheme

is very easy on the eye and it is very calm and tranquil. This colour

is neither dull nor really bright, and therefore it would appeal to

all target audiences.

The colour of the background is very light and airy and allows the

text

to stand out, which is in a much darker blue/black colour. All of the

text is in the same legible font which is Arial. This is a widely used

font style and is used because its letters are decipherable. The

important...

... middle of paper ...

... make the product sound appealing and to

persuade their target audience to buy their product, which is

obviously their primary objective.

I feel that the first advertisement, the "Always Ultra" advertisement

is more effective than the "Alldays" advertisement for many reasons.

Firstly I think that having a very large target audience, (all women

aged from early teens to late fifties) is very effective because then

more women would appeal to the advertisement.

On a whole, the advertisement is really legible and clear to read. The

images are fun and eye-catching, and all of the text is neatly spaced

out and with a decipherable, large font. There is not that much text,

but the language used is very effective for example the use of

rhetorical questions and statistics really helps make it a successful

advertisement.