Carina Proposal Essay

As you may know, Carina's population is made up of many elders and families but the one demographic that is often overlooked is the young independent adults, aged between 25-34, who make up 18.7% of the local population. We believe this group would benefit the most by investing in Carina. Thus we have based our pitch accordingly!

By conveying the message that Carina is a very desirable suburb in which to live, as it offers affordable quality housing, convenience to the city and a large variety of local activities, it is the ideal suburb for young adults. Our ad campaign simply spreads the word that an investment in Carina can lead you to a brighter future where you are able to connect with the community and pursue a happy life there.

The values and benefits promoted in the advert include the fact that Carinas’ new housing developments provide a simplistic modern day lifestyle to the target

logo- the icon is generally used to describe that you've reached your destination, using this, we are implying that this is where you should invest in.
Picture- used to illustrate that you've got the world in your hands, you can foresee the bright future Carina can bring.
Headline- what you envisioned, isn't what you think, its better. To show that Carina has gone through needed changes and development. This is the new Carina.
Slogan- it's a call to action to come to Carina and influences people to connect with its community, surroundings, facilities and services.

Shot size- close shot so all focus is on the subject, they can relate with the object shown, see the message it's trying to reach out.
Shot angle- straight on
Colour- background is of a solid colour which is steel blue so all focus is on the main subject. The colour is sophisticated and suited to the target