Redefining Diversity in Hollywood: An Economic Perspective

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Terrero, Nina. “Movies, Money, And Race.” Entertainment Weekly 1357 (2015): 38. Academic Search Complete. Web. 29 Oct. 2015. In three years, the percentage of nonwhite actors (male and female) cast as leads has increased. Multiethnic casts yield a better global box office in returns. Casting diversity is crucial to mass appeal. Hollywood keeps falling short to the standard that minority actors and stars do not sell tickets overseas, which accounts for seventy percent of total annual box office. But according the to UCLA study, that assumption is false. It turns out that films with diverse casts raise higher global grosses and returns than movies whose cast are predominantly white. The system is reluctant to change its ways and be more inclusive. There is no real reason to prove their theories. Lee, Chris, Tim Stack, and Kevin P. Sullivan. "This Is What America Looks Like. So Why Don't …show more content…

Diversity in entertainment is clearly a major issue in Hollywood right now. So far, most of the debate has centered on racial balance in front of the camera. The importance of diversity in the entertainment world's power corridors should be obvious. It gives off a bad omen for a multicultural society when the major decisions affecting what we see on TV, hear in music, and watch in movies are made by a mostly homogenized group. Although Hollywood's under a great deal of social pressure to accept diversity, from a business standpoint the issue is far less urgent. Even the few minority executives in Hollywood often feel powerless to effect any change. The most significant contributions from people of color have come from directors and independent producers, people like Spike Lee, Gregory Nava, John Singleton, and Asian-American director M. Night Shyamalan. Although they have effected change in their own way, none of them are directly involved in Hollywood's corporate

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