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Women in advertisements essay
Women in advertisements essay
Women in advertisements essay
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A Comparison of Two Advertisements
The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.
The setting for the female advert is a dressing table with flowers surrounding the collection of products and the mirror. A lady is looking in the mirror and we can see her reflection and an additional reflection which could be someone else. The darker reflection in the mirror looks like an older woman, which could imply that the perfume makes her feel younger. If someone sees the advert of her looking at herself in the mirror, which makes her appear younger, they will envy her and decide to buy the perfume themselves. There are a few bottles on the table and the small bottle at the front is the perfume. You can tell instantly that this is an advert for females because the flowers are very feminine and are unlikely to be on a male advert. Having the female perfume surrounded by the whole collection makes women want to get the whole set. The setting for the male advert is outside and has been located on what looks like a cliff with the ocean behind it. It is not very “busy”; it’s just the bottle on a cliff with a background of the sky and a bit of sea. This could work on the male audience very well because males are more likely to just pick out one specific point on the advert, such as the bottle.
The camera angle used for the female advert is at eye level on the side of one woman’s face, but front on for the other woman. This could be for the reason that it is showing the transformation from when you were not wearing the perfume, to when you are. The soft focus may have been used to have a romantic rendition of the image. The undefined lines in the soft focus could also make the female audience feel like they need to have something soft and feminine; this is as an alternative to making women feel strong, protective and powerful, which are all very masculine things.
It’s clear that those advertisements try to make an impact on our buying decisions. We can even say they manipulate viewers by targeting specific group of people or categorizing them so they could have a feeling this product is intended for them or what he or she represents. For instance, they use gender stereotypes. Advertises make use of men and woman appearance or behavior for the sake of making the message memorable. Therefore, most effective and common method is to represent a woman as a sexual object. They are linked with home environment where being a housewife or a mother is a perfect job for the. In other hand men are used more as work done representations. They are associated with power, leadership and efficiency. Those stereotypes make the consumer categorize themselves and reveals the mainstream idea of social status each gender needs to be to fit in and what products they are necessary to have to be part of that
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
Where commercials that are selling a product to women focus on beauty or the ease of use using wording like sleek clean lines, soft, makes life easier. This is because men are portrayed as being masculine and being responsible for outdoor chores like lawn maintenance where as women are portrayed as delicate and weak and tend to be in charge of daily in home chores like cooking, and cleaning. While analyzing the genders used in the commercials and what the roles were we found that the women tended to do the shopping and asking the questions about products and the men seemed to be bored and were there to pay the bill and be the one responsible for the assembly of the product purchased. The colors of the products being sold play important role as well. Men seem to be more attracted to darker or bolder colors like black, red, green, and blue where products for women are usually lighter or softer colors like white, or pastels.
The audiences of the commercial are both men and women. Teens are also a highly targeted audience because they are the main demographic of the line and are the most likely consumers of the product. The commercial is focused from a male’s point of view; this is seen by the way the models are provocatively positioned to face the camera and their poses through the ad. The commercial
produced is by three or four chickens or hens in a small cage that do
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Smoking has a massive impact on many families, friends, and people. Two ads that address this issue are Victoria’s health department (Don’t let your friends smoke ad) and Quitline’s (You should’ve been there ad.) In Victoria’s health department ad it highlights young teenagers in a group and one pulls out a cigarette and starts smoking it. That made his friends walk away from him.
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Now when I first seen the advertisement I wasn’t shocked because I knew that it was a current day ad. I also know knew the that the roles of each gender was changed because the woman was relaxing on the sofa while the man was doing chores; and I know it is biased to say that men can’t clean up their home while there girlfriend or wife portrays a since of the male role it takes away from his masculinity. So as a little experiment I had showed my mom, dad, and grandparents the two advertisements to get a few of their opinions on the ads and it was exactly what I expected, the woman which was my mother and grandmother didn’t see nothing wrong with ad 1 where the man was cleaning while the female was kicking back reading a newspaper. However my grandma did say that it was funny to see a man cleaning up the house while the woman just chills, she also felt like the female should have been vacuuming the floor while the male lounge and read the newspaper. That was very comprehending for me to hear because my grandma is sixty-five years old and was born in the late 40s, whereas my mom was born in the late 60s so I know the gender roles has changed within two centuries that’s why there views
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
Attention is first drawn to the two figures in the advert, one man and one boy. The relationship between the two will be investigated later, but it is assumed that this advert, by only featuring two male figures, is targeted at men.
men and the women are around 25-35 years old but one of the men looks