A Comparison of Two Car Advertisements: Ford Focus and Renault Megane

A Comparison of Two Car Advertisements: Ford Focus and Renault Megane

Advertising is a way of life and like it or not advertisements are

going no where. What ever you do there will be some kind of

advertising near by. For example, listening to the radio on the way to

work is a way of advertising as advertisers use the radio as a common

way to advertise. Some people take notice of these advertisements

where as others believe they should be scrapped. In this essay I am

going to compare to recent car adverts. They are completely different

yet trying to give out the same signal, buy our car.

The target audience in any advert is essential because advertising at

the wrong age group could result in the advert being a waste of time

as knows one will take notice of it. The Ford Focus advert is aimed at

middle aged people and above. This is shown as the idea of the advert

is a car which is peaceful when in the car. On the other hand the

Renault is focusing their advert at young drivers or anybody who wants

to feel young and sexy. This is shown as the advert is all about

‘shaking that ass’. This show straight away the adverts are completely

different and this Focus continues throughout the adverts.

The location of the advert is also very important as if you chose the

wrong setting for the advert then the audience may not fully

understand the idea of the advert. The Ford Focus advert is set in a

car garage to show everything is in control. On the other hand the

Renault advert is set in a foreign city. This is shown with the types

of housing and roads. This also shows the continuous showing of the

difference between the adverts. Also the diff...

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...fferent angles help show who the advert is aimed at.

This is a common trend with each detail s if it keeps referring back

to its age group then it helps them make the advert make successful.

Overall I believe the Renault Megane is a more successful advert. I

believe this because younger people who have just pasted their test or

like to upgrade their car are more likely to spend money on buying the

car. On the other hand middle aged people and older tend to have a car

and most people wouldn’t buy a new car unless they needed one.

Both adverts succeed in the point they are putting across. Therefore

both adverts are successful in the way of what they are saying. On the

other hand one advert is more successful in the amount of sales that

were made due to the advert. I believe it was the Renault put it may

be the Focus.