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The role of advertising in youth
Negative effects of advertising on the youth
Negative effects of advertising on the youth
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Our culture is plagued by rampant consumerism. Today’s view of the ultimate reason for human existence is the purchasing and owning of stuff. The idea is that whoever has the most stuff is the best, and from that we form our base of what it means to be an American. As corporations are placing greater emphasis on brands and icons, children and teens are the easiest prey to target. The average American child spends more than five hours in a single day sitting in front of either the computer or television screen while being constantly bombarded with advertising. Promotional campaigns and commercial messages permeate most waking hours of a child’s or teenager’s life. The overwhelming underlying message that advertising sends to children and teens is that material things make a person, and it is not about whom you are but what you own. This is the message that children are being sent almost every second of everyday in America. This message will be the message that they will believe in when they reach adulthood and the affect of this will be grave.
Kids are bombarded with advertisements from every possible source: billboards, posters, TV commercials, websites, movies, radio, and more. Today children are able to distinguish brands as young as preschool age. Studies have shown that six-month old babies can visualize corporate logos and mascots while the average three year old can recognize over one hundred different brand logos (Underhill 158). Toys have even begun to carry product placements; for example, Barbie dolls carrying Coca Cola sodas or Lay’s Chips in their hands. Marketers spend at least fifteen billion dollars a year targeting children alone (Underhill 157). Although children have no income they play a vital role in the marke...
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...he advertising world I will have to stoop rather low. Soon enough I will be using the above strategies to target young consumers. The only difference is that I will find other options to target them that will not have the same negative effects that today’s advertising strategies do. Even though I will be surrounded by corrupt advertising strategies I will refuse to be corrupted.
Works Cited
Ives, Nat. "Text Messaging Makes Magazine Ads Interactive." Advertising Age 79.23 (09 June 2008): 10-10. Academic Search Complete. EBSCO. 28 Sep. 2009.
Ozmete, Emine. "PARENT AND ADOLESCENT INTERACTION IN TELEVISION ADVERTISEMENTS AS CONSUMER SOCIALIZATION AGENTS." Education 129.3 (Spring2009 2009): 372-381. Academic Search Complete. EBSCO. 29 Sep. 2009.
Underhill, Paco. "Kids." Why We Buy: The Science of Shopping. New York: Simon & Schuster Paperbacks, 1999. 151-64. Print.
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
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Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Sexualized advertisement has not only affected the behavior – the socializing, interaction, and self-images the Millennial generation has – but has also affected the values of the generation more negatively than positively. Sexualized advertisements have weakened the more traditional, family-taught values, such as love and honesty that were evident in previous generations and have strengthened negative ideals, such as gender stereotyping. The “power of sexual innuendo” has corrupted values that were internalized in preceding generations (Van Praet). Much of this stems from the previously mentioned artificiality promoted by sexualized advertisements. In the case of the value of love, the Millennial generation’s inclination toward insincerity has undermined much of the significance that this value is supposed to carry. When I think of love, I think of sincere fellowship with another person, an unending and meaningful element key to any
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
Unless you live without television, radio, and magazines, your children are bombarded with advertisements for products you don’t necessarily want them to own or eat. Let’s not stop there, try shopping for children’s clothes without some form of media printed on the clothes. Marvel and Disney have really utilized this area. The influence of advertisers has even trickled down to our classrooms in the form of lunch boxes, pencils, and erasers. You will have a hard time just walking down the street without seeing some imaging for a product. We are going to focus on the unhealthy influence these companies have had on our families. Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours
The development of hyper commercialism has really affected children and made them more vulnerable because there is now a blur between actual content and advertising. In the 1980’s deregulation of ads was targeted to children. In Natalie Coulter’s reading she discusses children’s culture in the digital age and how overtime the media landscape has significantly changed. Natalie Coulter’s reading gives us a sense of why children are seen as vulnerable subjects. After the 1980’s one of the major changes in the North American media landscape was the child consumer audience and how it was being repositioned. As time has passed and society has become more reliant on media, the commercial world has become interwoven with children’s culture. Child advocates argued that advertising to children was detrimental to a child’s mental health. These child advocates pushed for increased government regulation of the
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Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
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