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How advertising affects young children
Importance of media to the society
Importance of media to the society
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Digital media is more prevalent in society than it ever has been. We live in an information society where most of our information is found on the internet or television. With media playing a bigger role in society today, advertising is becoming more and more dominant and making consumer culture increase. Throughout the course, we have looked at consumer culture in the Canadian Children’s media industry and media in general, and how commercialism makes children vulnerable audiences that can be exploited by audiences. Consumer culture is a form of capitalism and the main goal is for the economy to sell goods through consumer money. My colleague believed that children would only watch television for entertainment purposes; he didn’t believe children would watch for learning habits. …show more content…
The development of hyper commercialism has really affected children and made them more vulnerable because there is now a blur between actual content and advertising. In the 1980’s deregulation of ads was targeted to children. In Natalie Coulter’s reading she discusses children’s culture in the digital age and how overtime the media landscape has significantly changed. Natalie Coulter’s reading gives us a sense of why children are seen as vulnerable subjects. After the 1980’s one of the major changes in the North American media landscape was the child consumer audience and how it was being repositioned. As time has passed and society has become more reliant on media, the commercial world has become interwoven with children’s culture. Child advocates argued that advertising to children was detrimental to a child’s mental health. These child advocates pushed for increased government regulation of the
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
The first rhetorical strategy Springen uses in her argument is citing statistical data about the number of hours children spend watching television, the effects of watching that amount of television, and what the most highly rated television shows are among children. She cites in her essay that “American children 2 through 11 watch three hours and 16 minutes of television every day.” This data shows the reader the staggering amount of time children spend watching television each day. Springen further cites data concluding that when children watch over 10 hours of TV every week “they are more likely to be overweight, aggressive and slow to learn in school.” This data exemplifies to the reader the negative effects television has on young impressionable minds and bodies. Finally, Springen cites that among the top 5 television shows “for children 2 through 11…Survivor Thailand” ranks among them. This data shows that children exposed to television are also being exposed to programming that is far too mature for their age. By citing “bad” data about the way television negatively affects children, Springen persuades the reader in her argument to agree with her position that there is no good reason for her children to watch television on a daily basis.
Eric schlosser, a writer for Atlantic Monthly, addresses in his article, “Kid Kustomer”, the various marketing strategies used on children to American parents after the success of ads for the young. Schlosser exemplifies how companies market their products to children in order to convince parents to recognize the fact that the advertisements produced by companies turn children into customers. He employs parallel syntax, figurative language, and a objective tone to accomplish his goal.
Television has become a big part in children’s day-to-day lives especially in the 20th century. Children in this century rely on television to keep them entertained and educated instead of entertaining and educating themselves by participating in activities, which will teach them a lot more in life then the actual television. There is no doubt that children are most easily influenced by television because of the different content that they watch as well as the amount of time consumed watching TV. The television does have an emotional and intellectual development on children but this all depends on the content that they’re watching and the way that they absorb the information that the show is trying to send out. Different programs will portray
The media influences so much of our society today. They control the trends in clothing and style, and influence they way we act. The people who they are affecting the most are children. Giroux comments “Children now inhabit a cultural landscape in which they can only recognize themselves in terms preferred by the market”(Giroux A136). Kids these days think they need to give in to the market to survive. One of the reasons for this mindset is because of the media corporations that are targeting young children. Companies are making strong marketing pushes toward children who are susceptible to persuasion. They are encouraging kids to buy the new IPhone or the new action figure. While it is not just products, children are also being influenced to act a certain way. TV and movie stars are teaching kids how to act based on characters they portray in movies and TV shows, which often times are not the right ways a child should act. Artists and other celebrities strongly affect the trends in clothing and ...
She first offers a counterargument to the thought that a youngster unfamiliar with TV programs will find making friends difficult and will be labeled as an outsider by saying that the other children will respect their independence and recognize the richness of the other activities. She ten gives a counterargument to the thought that the experience that children get from watching television is the same as the adult’s by saying that adults can relate to their past experiences and real life while young children don’t have that real life experience and knowledge to relate the TV programs to. Lastly, she counters the thought that TV is an important source for learning by saying that children who were television-educated use words that they don’t fully understand and “facts” whose accuracy they can’t judge as they don’t have that experience, while the children who learned through reading or other activities besides watching TV can use their minds and bodies to understand and enrich their
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
There is no doubt that children are like sponges. They soak up the information shown to them though television and the media on a daily basis, and copy it in the real world. In a matter of seconds, children can mimic a popular character; sing a song used in a beer advertisement, or even strike a “sexy” pose. All children have to do is put a DVD into the player, open a magazine, watch TV, or click on a web site to see these types of messages. The media offers us information on the world such as news, sports, and education; but what about the negative things it offers such as advertisements depicting young teenagers and children in scantily clad outfits, or impossible ideals that can almost never be lived up to such as “Victoria’s Angels” for females or Hollister models for males. Children are exposed to these on a daily basis, and are often unaware that they are being exploited. Television stations such as Disney and Nickelodeon depict children and teenagers in adult situations, and the media projects can lead unhealthy consequences in both males and females.
Throughout the book, Winn gives examples of parents that have allowed the television to become the center of the family. Parents, not broadcasters, should have the responsibility of regulating media. TV broadcasters will display whatever makes the most money, but parents should decide what is good or evil. Even the Internet has become the heart of the family; I’ve seen the Internet’s takeover myself. My family enjoys eating out at local restaurants. But when we arrive at our table, the phones and handheld games are pulled out. Immediately, all conversations end and the Internet takes over our thoughts and focus. Even my parents fall prey to the Internet’s snare. From the start, parents should have regulated children’s usage of media. The only problem is, parents refuse to accept this responsibility. Mothers and fathers all around the country think that media is a good thing. The false belief that the Internet allows people to be more sociable is ridiculous. The misconception that television keeps kids away from the world’s distractions is ludicrous. In reality, media is the distraction. The Internet and television pull us away from what matters, family. Parents have become passive with their duties and responsibilities. Marie Winn realized that, “parents’ educational role in their children’s lives is taken over by media.” Television and the Internet have become the mother and father of today’s
Television has always been an industry whose profit has always been gained through ads. But in chapter 2 of Jason Mittell’s book, Television and American Culture, Mittell argues that the rise of the profit-driven advertising television model can be traced back through American television history, and that the rise of the profit-driven advertising model of television actually helped to mold American culture both from a historical standpoint and from a social standpoint.
A media panic, or often referred to as a moral panic, is a term that describes how the media is formulating issues amongst our society. Over time, our culture has shifted and caused many conclusions regarding media panics and the relationship between youth and the media culture. Based upon previous knowledge and course readings, I have drawn a very disturbing conclusion; this being that no matter what age, children are willing or non-willingly now under surveillance to determine what kind of role media is playing in their lives. With what I have gathered from the readings and class lectures, most authors strongly believe that different forms of media directly influence children's thinking or perception. What authors and researchers continue to imply is that there is a direct correlation to what youth today see in different forms of media and their behaviours.
What are some the implications media is having on the youth of today? Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe? How and why does advertisement influence the social, physical, cognitive, and moral development of young children? The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.