A Comparison of Three Advertisements
The word 'Media' is a term for information or messages conveyed by
diferent channels (means) to an audience. Examples of media types are
music, news, radio etc. A symbol is a picture of something eg: a
cross. A denotation is what you actuallly see. A connotation however
is the hidden meaning or sub text of a symbol. The anchor ties the
picture down, comfirms the 'message' or adds to the idea of something.
A stereotype suggests a typical image of people that the audience
recognises. Soft focus might imply romance, olden days and femininity.
I will be analysing three adverts. The first one will be a citroen
advert and the last two will be jeep adverts.
Advertising uses special techniques to catch the reader or viewer. The
advertiser hopes to persuade the reader to buy their product or
products. The first advert, the citroen one uses the smiling face of a
man who is looking directly at the camera. The man seems relaxed and
happy and as though something good has happened to him. The picture is
bold and eye catching. It takes up about half the advert. The light
catches his face, which emphasises his laughing features. The whole
effect is also helped be the blured background.
The jeep advert also has an area which is in focus and an area which
is blurred, but the effect is very different. The foreground (a
high-heeled womans shoe) takes up half the page and is completely out
of focus. It is as though the camera or viewer is in the shop looking
out at the street. The shape of the shoe leads into the product being...
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... there is a whole load of different devices you could use.
In the first advert they used, facts about the car, humour etc. Some
of the facts that are used, are things like, what is in the cars;
profesional, scientific gadgities like, ABS, trafficmaster etc. This
makes the car sound good. The humour that is in this advert is mainly
aimed at men. It is bacically a worst case sceneorio but because the
deals on the cars are so good it doesn't matter. The second advert
uses some different devices like, the camera shot of the car and the
humour this time appeals to females instead of males. It looks like a
person has just taken a picture of this car from behind a shop window
with a shoe in. We can tell this because there is a blurred shoe
covering nearly all the page. It basically looks like a snap shot
taken really quickly.
would be presented in the forefront in its advertising. We decided to go with this angle from
The focal point of the 1994 Coppertone advertisement is noticeable because it is in the middle of the picture. Focal point is what caught the audience’s attention first and drives the viewer to that spot on the advertisement. When people look at a picture they always read left-to-right. At first in this picture the viewers would notice the blank white background. The plain background would make the reader keep looking to the right till it reached the young girl. There they would notice that the young girl’s dark complexion in her face stands out from the white background. Next as the viewer goes more to the right they will get caught on the white buttocks. The tan lines leading to the white buttock will make the buttock stand out from the rest of the picture. The young girl is also wearing blue bottoms that also help make the buttocks stand out. Finally as the viewer reaches the end of the picture they will see the black dog pulling at the young girls bottoms. The thing that most stands out to people in the 1944 Coppertone advertiseme...
... always zoomed in on. Typical American items are benefited. Like the leather and denim jackets are repeated. Golden, happy endings diffuse into the sunset. Skyscrapers tend to appear in the background. Steam is generated by the large amount of heat and passion in the ads. At the end of all advertisements, a slogan is concluded. For example ‘The Pick ups’ one is ‘separate the man from the boys’. Relating to the story. Also the Levi tab is expressed every time. It is the trademark of the jeans.
...obstacle (in this case the rocky hill), and do not stop at anything to conquer this challenge. This ad also shows the toughness and rugged individuality of American character seen during the western frontier. By turning “…50 miles of the earth’s toughest into a yard stick,” the ad portrays the American man as being capable of doing anything . The Jeep itself is an important product all in its own, providing a sense of power and outdoors sporting, this can also be seen in SUVs like the HummerH2: big and bad. (Cosmopolitan, 297)
When walking into the store, one could see that it was not
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as well. soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are
The author uses this as a way to notify the reader of the stores importance without directly stating it. This essentially strengthens the text and makes the story more interesting to the reader. This is a perfect example of how a metaphor can
In designing the buildings, the storefront is a key focus, with its large public doors, heavy use of glass, display windows, and entrance signage. Much like today, a storefront often serves as its own advertisement to pedestrians or drivers passing by and as such becomes a heavy focus for a store’s design. As in the case of the Kress stores they established their brand in a shiny gold handwritten font over a green back...
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
other is when the man and woman look at each other and nod as if they