A Comparison of Adverting Methods of Two Cereals

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A Comparison of Adverting Methods of Two Cereals I examined two cereal packets to try to determine advertising methods

and processes of persuasion to draw people in to buy a product. In

this study of advertising methods, I looked at two packets of cereal,

"Kelloggs Crunchy Nut Corn Flakes" and plain "Kelloggs Corn Flakes".

I examined the picture, the larger print messages, and other pieces of

text and identified a range of advertising techniques designed to

appeal to the customer, as distinguished below.

Crunchy Nut Corn Flakes

Picture

The first packet was Crunchy Nut Corn Flakes and was of standard size.

It is mainly white. Against this background, the images stand out

clearly.

The product brand; "Kelloggs" is particularly vibrant due to the stark

contrast of its bright limpid red and the plain uninteresting white

background. Because of this, the title is distinguishable at a glance.

The main picture contains a life size spoon with a mound of cereal on

it; this is then balanced on the edge of a decorative bowl and set of

a bed of corn and nuts.

The different ingredients are pleasantly arranged to give the

impression fresh ingredients and nutrient rich food ready to eat. On

the top right corner of the packet there is an outlined remark, which

states "Fortified with vitamins and iron". This suggests that we

should invest in this product for our own health, this emphasis is

directed at the he...

... middle of paper ...

...ND BOWL", this is

then followed by a picture of them and a paragraph, "1994 MARKS THE 70th

ANNIVARSARY OF KELLOGGS CORN FLAKES, TO MRAK THIS ACHIEVEMENT WE BRING

YOU THE FOLLOWING OFFER…". This paragraph seems to describe a free mug

and bowl but we must remember that you have to buy 3 packets of

cereal, add £2.50 p&p, and the cost of a stamp. Essentially it is a

free mug and bowl but you will be the one paying for the delivery,

unless of course you go pick it up yourself !

Conclusion

I believe that the best and most effective techniques of advertisement

have to be the implication of a "bargain" or of health promotions.

Although I believe that the companies should be honest and not take

advantage of peoples feelings. Saying this, taking advantage of people

helps sell products so the companies will not change.

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