Skittles, M and M, and Starburst are three comparable candies that use commercials as their advertising medium. Their purpose is to make their product appear to be the most delicious candy on the market. All three commercials use similar, yet different styles to demonstrate the flavor of their product. These styles are intended to capture the appeal of their target market as well as their taste buds. After comparing these commercials, the most appealing candy should stand out. Skittles chose a library as its location and the employees as participants. They contrasted the Greek mythology King named Midas in their commercial. King Midas had the ability to turn everything he touched into gold. In this commercial, one of the library employees, …show more content…
had a similar ability in that everything he touched turned into skittles. He was a bit saddened by this ability. The other employees say it as a great thing; skittles any time. M and M chose a commercial airliner as their location. The flight attendants and passengers were the participants. Starburst chose as their location a park bench with an old man citing contradictions and likened them to Starburst candy as being conflicting as well. In each commercial the advertised candy play a role.
The skittles are all over the library because the man touched things in his office. The M and M’s hide in the bath room at snack time on the plane. The flight attendants are frantically searching for them. One passenger comes to the bath room but cannot get in because the M and Ms have locked the door. The flight is 13 hours. The starburst chose a park setting for their commercial. An elderly gentleman sits on a park bench citing different contradictions he noticed. He compared his findings to the starburst He states that his starburst is a contradiction because it is solid yet juicy like a liquid. His skittles are just lying on the park …show more content…
bench Each commercial display some humor. The skittles commercial shows the man with the skittles touch as sad because his touch have him imprisoned. The other employees are excited about skittles being produced in this manner. The M and Ms are hiding from the flight attendants in the bathroom to avoid being eaten. The flight is 13 hours and no one can use the bath room if they are to avoid their fate. The man in the starburst commercial sits alone on a park bench with the skittles laying on the bench appearing to listen to his contradictions as he ate them. A young lady joins him on the bench. He states that an old guy on bench eating candy is not impressive to ladies. These commercials appear to target an adult market, but after viewing them several times it is evident that their market is children.
The reference to a Greek mythology king in the skittles commercial relates to children. The M and Ms hide during snack time on the plane and have no intentions of coming out until the flight is over. Their behavior is childlike. Starburst uses a park setting and the use of contradictions is similar to what children do. The use of adults also is to capture adults as well. The adults purchase candies for their children and themselves. Capturing the adult and children’s market should increase their sales
potential. Skittles, M and M, and starburst commercials have many similarities .They also have differences that are used in their commercials. The locations used in all three commercials give each one a great way to inject humor that appeal to their target markets. Allowing each candy to play a role in different ways give another aspect of humor. Along with different ways of the use of humor they show the deliciousness of their candy differently. Skittles shows that their product is so delicious that it could have the Midas effect. M and M portrays their candy as being so good that to keep from being eaten they hide from flight attendants. The contradictions used of the starburst candy being solid yet juicy like a liquid gives the idea of having a hard candy bursting with flavor. These commercials do an excellent job of marketing their products. They use similar yet different strategies to appeal to the same markets. Their goal is to appeal to their target market and their taste buds. It was apparent that starburst portrayed their product as most flavorful. They showed that their product was bursting with flavor. The consumer can imagine this hard candy bursting with liquid flavor with the first bite. This image makes the mouth water for such an experience.
172). The attention is focused on an irrelevant situation as one of the boys as he asks the other, “Have you tried these berries and cream Starburst?” While the other boy answers by shaking his head side to side, a man’s voice is overheard asking “pardon me, what kind of Starbursts did you just say?” The voice is unfamiliar to the audience, so curiosity arises about who is speaking and why because the man sound interested, excited and foreign. A man who appears to be from the Victorian era is then revealed as the voice that was speaking which suggests that the candy is favorable by all sorts of people. When the Victorian man starts clapping while he chants an improvised song about the candy and performs a dance, humor is being used to make the audience interested (A.Graf, personal communication, 3/10/15). The commercial ends by showing is a picture of the Starburst candy which will have a lasting effect because it reminds the viewers what the product is (Aronson, Wilson, & Akert, 2012, p.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
...ads.” This is referring to Flick’s childhood. He is sitting and looking right past Mae at the candy, which reminds him of when he was a kid and used to eat candy.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Why would anyone feel the need to write an entire book on such a mundane topic such as sugar? Look around at some food products you might have and you will realize that many if not all of them contain sugar in some form or another. For example, a can of soda, which most people drink everyday, contains (depending on the brand) approximately 40 grams of sugars. Look further and you might find that even things such as cheese or chips or soup contain several grams of sugar in them. The wide diversification of products that contain sugar just goes to show you how widespread the use of sugar really is. This fact alone could be enough to convince someone to create a book solely about sugar. One passage that Mintz quotes on page 15 that really seems to capture our (Westerners) infatuation with sugar, and a strong reason the book at hand is as follows:
It conveys the thought of Snickers chocolate bars satisfying our hunger and returning your normal character. Specifically, using a historically honest figure such as President Lincoln and displaying him as a lair when hungry suggests the idea that being hungry interferes with the morality and individual’s characters. Mars Incorporated developed this advertisement campaign to captivate the attention of everyone – the young, old, black, white, male or female. The specific purpose of the advertisement is to raise the popularity of the candy bar. Using an infamous figure as President Lincoln boosted the advertisements popularity greatly and allowed it to resonate with the audience more. When a famous person is used, a bandwagon is created for civilians to jump on. Consumers tend to believe the advertisementvertisement more when celebrities and historical figures are used. Consumers are also more interested to try the product when they are leadvertisement to believe the product influences the president’s
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
Society, with everyday that passes by, seems to go faster always constantly moving. What Honey Nut Cheerios conveys to the consumer is to have a positive attitude and the energy need just by enjoying a bowl of cereal. As a society, having the sufficient energy for the day is valuable and many products uses this to sell since consumers try to find some source to keep them going all day. Honey Nut Cheerios provides the energy consumers need in a healthy manner in which we receive all the nutrients our bodies need to produce the energy. With the honey mentioned in the product people get the idea that even though the product is meant to be healthy there is still a sweet side to it. Having a sweeter view of life is one of the goal of the company.
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
Easy, just infiltrate the center of America’s source of amusement, the television. This important device has changed the world of advertising, and Cheerios knows it. Ever since the TV advertisement game began Cheerios has consistently come out on top, with creative commercials, catchy slogans, and some of America’s favorite characters, including Buzz the Honey Nut Bee, but how long could it last? Apparently pretty long. “Just Checking”, a commercial, rather famous for its racial diversity, and cuteness, wildly exceeded many people's expectations for a cereal commercial, becoming very successful in doing its job. Cheerios wanted to create a commercial that accomplished three simple tasks, get their name out there, thus increasing profit, and emphasizing the health benefits of their nutritious breakfast food. They were very successful in doing so. They also accidentally achieved an amazing accomplishment by including an interracial family as the main characters, which sparked a nationwide talk on the importance of interracial acceptance.
On another note, the ads main medium was the scenery of people along with audio stimulation of different dialects. This set the perfect setting of freedom to get across its core message, which was the Coca-Cola brand. The presentation of the ad was easy and personable, but yet controversial because of the inclusion of diversity among the ad. Using this tactic aided the ad to be memorable and not
After viewing several commercials and analyzing the persuasive techniques that were used, I found the Mcdonalds sweet sauce commercial to be the best at influencing its target audience. For example in the add it shows many athletes enjoying the special. Furthermore people will begin to believe that if healthy athletes eat it, then I should too. The product will be that people eat there just to get a sweet chili sauce. The targeting audience in this particular advertisement would be people into sports and teens, because they show a very enjoyable vibe. Young athletes will see that to get better at sports they need this sauce. Testimonial may have been used because the curtain people in the advertisement potentially could be famous. Transfer
Advertising uses the power of suggestion to sell a product. In the case of children, a company’s advertisement hopes to suggest that their product is best. Many food companies target children with the hopes that they can influence their parents'choices when it comes to buying a product. The product is a. Animated characters, catch phrases, and toys are used to lure a child to the product. WORKS CITED Dittmann, Melissa. A. (2004, June 6).