A Rhetorical Analysis Of Abraham Lincoln's Pinocchio Campaign

1095 Words3 Pages

A hungry man is a dishonest one, according to this Snickers advertisement. The popular advertisement depicts our sixteenth president, Abraham Lincoln also known as honest Abe as Pinocchio. With a black and white background and bolded text at the bottom stating “You’re Not You When you’re Hungry; Snickers Satisfies”, the president can be seen with an elongated nose. The elongated nose is a reference to the cartoon character Pinocchio. Pinocchio is famous for his nose growing when he lies, it seems this magazine advertisement is implying that hunger changes your character severely. Hunger changed “Honest Abe” to Pinocchio .When producing advertisements companies tend to utilize a barrage of persuasive strategies. Mars Inc., the producers of Snickers …show more content…

It conveys the thought of Snickers chocolate bars satisfying our hunger and returning your normal character. Specifically, using a historically honest figure such as President Lincoln and displaying him as a lair when hungry suggests the idea that being hungry interferes with the morality and individual’s characters. Mars Incorporated developed this advertisement campaign to captivate the attention of everyone – the young, old, black, white, male or female. The specific purpose of the advertisement is to raise the popularity of the candy bar. Using an infamous figure as President Lincoln boosted the advertisements popularity greatly and allowed it to resonate with the audience more. When a famous person is used, a bandwagon is created for civilians to jump on. Consumers tend to believe the advertisementvertisement more when celebrities and historical figures are used. Consumers are also more interested to try the product when they are leadvertisement to believe the product influences the president’s …show more content…

In this advertisement. Abraham Lincoln was juxtaposed with Pinocchio. Abraham Lincoln is widely known as "Honest Abe ". One example of his honesty is when he was younger, he worked as a clerk at a local store. He accidentally shorted one customer six cents and he walked around 3 miles just take the six cents to this customer. As a true testament to his honest character, contrasting him with Pinocchio makes the advertisement more effective. Pinocchio is known for lying. The advertisementvertisers successfully propose that an honest man as Lincoln can become Pinocchio when hungry by juxtaposing their characters and images. Once customers see the contrast in character, they are more inclined to try the product. The drastic juxtaposition allows customers to better understand the purpose of the product. The effect created by the juxtaposition is eat a Snickers bar so you don’t end up someone else when you’re hungry. This effect is the message the advertisementvertisers were seeking to rely to the

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.

    Read More

  • Video Analysis: The Berries And Cream

    814 Words  | 2 Pages

    172). The attention is focused on an irrelevant situation as one of the boys as he asks the other, “Have you tried these berries and cream Starburst?” While the other boy answers by shaking his head side to side, a man’s voice is overheard asking “pardon me, what kind of Starbursts did you just say?” The voice is unfamiliar to the audience, so curiosity arises about who is speaking and why because the man sound interested, excited and foreign. A man who appears to be from the Victorian era is then revealed as the voice that was speaking which suggests that the candy is favorable by all sorts of people. When the Victorian man starts clapping while he chants an improvised song about the candy and performs a dance, humor is being used to make the audience interested (A.Graf, personal communication, 3/10/15). The commercial ends by showing is a picture of the Starburst candy which will have a lasting effect because it reminds the viewers what the product is (Aronson, Wilson, & Akert, 2012, p.

    Read More

  • Rhetorical Analysis For Reese's

    1454 Words  | 3 Pages

    Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the

    Read More

  • A Rhetorical Analysis Of Reese's Flavor

    471 Words  | 1 Pages

    “Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.

    Read More

  • When Corn Becomes A King Rhetorical Analysis

    495 Words  | 1 Pages

    In the New York Times article “When a Crop Becomes a King”, author Michael Pollan argues there is an overproduction of corn that does more harm than it does good. He writes this in response to a farm bill signed by then President Bush to increase the budget for corn production which caused much controversy. Pollan uses an infuriated and frustrated tone in order to convince American consumers that corn has taken over their environment and economy. Michael Pollan uses rhetorical strategies to challenge conventional views of corn and to argue against additional corn production.

    Read More

  • Analyzing Roosevelt's Inaugural Address: Conquering Fear

    868 Words  | 2 Pages

    Part I: Reasoning in the Inaugural Address. President Roosevelt in his inaugural speech first realized the importance of his presidency, the speech and the US. He mentioned that the thing the US nation needs to fear is the fear itself. He further mentioned it as unreasoning, nameless and unjustified terror which constraints and paralyzes the efforts needed to make a retreat (Davis, 2014).

    Read More

  • Lincoln: The New Pinocchio

    1333 Words  | 3 Pages

    Once a great leader of the United States, transcending past those before and after his time in office, the sixteenth in line of some of the world’s finest, Abraham Lincoln is a man whom people look up to and aspire to become. His face is printed on every penny and five dollar bill that circulates throughout this nation and the world. Honest Abe, as he is known by some for his great deeds of chivalry while managing a country store. Once he noticed he had taken too much change from a woman earlier in the day and instead of just pocketing the extra he closed the store and walked a great length to return the amount (Brooks). His bearded physique is one to be imprinted upon every Americans’ mind bringing thoughts of patriotism and freedom. Lincoln, in pictures is noticed to have an exceptionally long nose. At least that is how the proboscis of a sniffer on his face is portrayed in one such Snickers advertisement. Yes, Honest Abe, in order to bring business has been altered to have a nose resembling that of Pinocchio’s. This elongated snout does serve a purpose along with clever techniques that Snickers uses to attract its audience, alluring them to purchase their product. This advertisement upon analysis registers several effective strategies with the use of pathos, kairos, and the appearance and layout.

    Read More

  • Rhetorical Analysis of President Reagan's Challenger Address

    991 Words  | 2 Pages

    On a cold winter’s morning on the 28th day of January in the year 1986, America was profoundly shaken and sent to its knees as the space shuttle Challenger gruesomely exploded just seconds after launching. The seven members of its crew, including one civilian teacher, were all lost. This was a game changer, we had never lost a single astronaut in flight. The United States by this time had unfortunately grown accustomed to successful space missions, and this reality check was all too sudden, too brutal for a complacent and oblivious nation (“Space”). The outbreak of sympathy that poured from its citizens had not been seen since President John F. Kennedy’s assassination. The disturbing scenes were shown repeatedly on news networks which undeniably made it troublesome to keep it from haunting the nation’s cognizance (“Space”). The current president had more than situation to address, he had the problematic undertaking of gracefully picking America back up by its boot straps.

    Read More

  • Rhetorical Analysis Of Lincoln's House Divided By Abraham Lincoln

    992 Words  | 2 Pages

    Lincoln was a very smart lawyer and politician. During his “House Divided” speech he asked the question, “Can we, as a nation, continue together permanently, forever, half slave, and half free?" When he first asked this question, America was slowly gaining the knowledge and realizing that as a nation, it could not possibly exist as half-slave and half-free. It was either one way or the other. “Slavery was unconstitutional and immoral, but not simply on a practical level.” (Greenfield, 2009) Slave states and free states had significantly different and incompatible interests. In 1858, when Lincoln made his “House Divided” speech, he made people think about this question with views if what the end result in America must be.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • A Rhetorical Analysis Of A Political Cartoon

    920 Words  | 2 Pages

    The political cartoon displays an aerial view of a man explaining to a woman that the United States Capitol building has been working with a split down its center before the earthquake occurred. In the center of the image, Uncle Sam is hanging onto an edge with one hand as he is going to fall in the large crevice through the ground in front of the Congress building. The author exemplifies how the bias of Congress cannot understand the citizens’ interests; he attempts to describe that excessive favoritism harms Congress which makes it difficult to complete anything when neither one of the political parties agree to a compromise. The meaning of the picture is that Congress has recently been divided into two parts, and an earthquake was not the

    Read More

  • The Presidential Candidate Rhetorical Analysis

    829 Words  | 2 Pages

    Politics is dirty and competitive and has not changed between 1879 and 2018. It is a complex system of jargon, charm, facts, and lies. Mark Twain’s “The Presidential Candidate” satirically expresses the essence of both old-world and modern politics as a presidential candidate who blatantly tells the truth of his wrongdoings. As a politician, one must be an open book. Their life must be truthfully written on the pages for the readers to analyze and evaluate their credibility as leaders. “The Presidential Candidate” resonates both in 1879 and 2018 with his use of humor, use of diction and use of subtlety.

    Read More

  • Abraham Lincoln's Speech: An Analysis Of The Gettysburg Address

    700 Words  | 2 Pages

    On November 19th, about seven score and twelve years ago, President Abraham Lincoln gave a monumental speech known as the Gettysburg Address. Lincoln’s address was comprised of two-hundred and seventy-two words which were separated by ten forms of various punctuation and lasted a mere two minutes. However, although short, the speech was particularly concise, and is still resonating in the classrooms of High School and College campuses. In fact, Edward Everett also gave a speech that day over the same subject, and he is quoted saying, “I should be glad, if I could flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes.”

    Read More

  • Barbara Mantel Prevent Obesity Analysis

    165 Words  | 1 Pages

    Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids

    Read More

  • Abraham Lincoln as a Dangerous Speaker

    2473 Words  | 5 Pages

    Many people remember President Abraham Lincoln as being a very gifted orator as well as a dignified leader of our country. Through his many speeches and writings, Abraham Lincoln captivated American minds and gained millions of followers. In Lincoln's "Perpetuation speech," given before the Young Men's Lyceum of Springfield, Illinois, in 1838, Lincoln himself stated that our country was in great danger. He speaks of people such as Alexander the Great, Julius Caesar and Napoleon and then asks, "Is it unreasonable to expect , that some man possessed of the loftiest genius, coupled with ambition sufficient to push it to its utmost stretch, will at some time, spring up among us?" (Grafton, page 7). In this, he shares his fear that some man with great ambition and power could exist in this country who is not satisfied with just the power of the presidency and strive for more than that. I believe that Lincoln had the power to be one of those people. When Lincoln's orations and writings are carefully analyzed, one can see how he used his wit and intelligence to manipulate the American people. With his intelligence and immense popularity, Lincoln could have easily been one of the men that he spoke of. He used his gift as an orator to get ahead and that, I believe, made him a threat to American society.

    Read More

More about A Rhetorical Analysis Of Abraham Lincoln's Pinocchio Campaign

Open Document