Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
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uneasy for her? Severson appears to be very specific with the product type. She is also creating a picture for us about every small detail about that product such as the koala image, and the word “organic”. ” The unsettling sensation came back when I bought a bag of my favourite organic frozen fries.” words like “uneasy” and “unsettling sensation” reveals her suspicious thoughts of the product’s packaging. “Why did the verdant fields in the Cascadian Farm logo make me feel so smug?” Severson is trying to show the magnificent effect of the food packaging on her and most likely for many of us. Another example that Severson writes to show us the tricking ways on the food packaging is “A bag of natural Cheetos seemed so much more appealing than the classic cheese puff.” Severson wonders if that package was the reason which made her more trustful.
“Was it the image of a subdued Chester Cheetah rising gently from a farm field bathed in golden sunlight.” It is very targeted question, Was it really that image of the farm field and that golden sunlight, that made her believe the word “Natural”? Was it the image of the koala that made her believe that this thing is healthy and earth friendly? Can the Cascadian Farm logo and its greenish color make us believe that the frozen fries are organic and healthy? I believe the answer is
yes. However those ways may appear easy to discover, but it is obvious that those are very effective ways in tricking people and grabbing their money. Severson uses a strong word; “greenwashing” to identify what is going on in the marketing field nowadays. Severson defines its meaning as a specific style of food packaging that “makes subtle use of specific color, images, typefaces, food,” which is the use of every detail to mislead the people. Since people in this decade started to care more about their health, they started to be careful with the things they put in their bodies. Therefore the manufacturers took an advantage of that to package the food products in a greenish way to attract the people. Words like organic, green and natural are overused by the producers which Severson believes that the manufacturers use to make sure they grab the great amounts of money people spend on the organic or natural food. There are other methods of food packaging which addresses some advantages that may not be related to the actual health benefits. Some marketers involve some community services on the food packaging to encourage people to buy their food product. Severson mentioned in her article “Be It Ever So Homespun, There’s Nothing Like Spin,” a family which “sells packaged cookies and crackers and promises to give some of the money to charity.” Another example was mentioned is the maker of koala crisp, who promises to spend 1 percent of the profits on some endangered species. Other producers may write their story of struggling and hard working on the food package to encourage people to buy their product. All of these things are great, but how this method helps me as a consumer? And does it inform us with the product’s health benefits? Those methods of marketing are getting more and more complicated. People are getting very confused and most of the times fooled. When the producers package and label the products as it is the best to buy and that it is very good for our health and it turn out that they are not, it means we are dealing with a big issue. Some people have serious diseases and the food they eat can cause many problems if it is not suitable for them to intake. Makers should pick the words on the packages carefully, and they should be clear with the meaning of words like organic or natural .Producers should apply morality when marketing food products that can affect people’s public health.
Adverts often mask foods that are unhealthy by emphasising its positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar contents. In some cases, even products that mention any alleged health benefits are usually are outweighed by the health risks associated with consuming the product, that they just fail to
Today’s society is full of products that have numerous varieties. But, little do customers know about the time before when there was one type of each product. In Malcolm Gladwell’s “Ketchup Conundrum” article, he offers many different situations providing an explanation on how some products came to be, and how some name brands made their way into the business world. Consumers are lucky today that there is almost any variety of product to fit their wants or needs.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
...pened my eyes to the health risks of the food I consume. There is a lot of health risks associated with the foods on the shelves at the supermarket. A food product I ate as a child was Lunchables. At the time I just thought the food was good. Although, now that I am aware of what I put in my body I try to look at the ingredient and the food products I consume before I consume them. The book also informed me of the deceitfulness of people in order to make a profit. A prime example in Chapter eleven is the Kraft Company. The Kraft Company state they want to decrease the amounts of salt, sugar and fat in their products. On the other hand, Kraft creates new products with an increased amount of these ingredients. Many companies state that they try to fulfill the desires of consumers. This idea is wrong. The consumers study what our body craves and uses it against us.
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
Customers/Consumers were worried about the changes in the market for food and drugs because they no longer had a single clue of what was in their products. Food production was moving from household prepared to general markets. As food markets became more refined due to the improvement of technology. The difficulty in discerning the quality of their product heightened. With new and quicker ways make food, fears of the ingredients that the foods consisted grew. Preservatives and chemicals also instilled a concern to consumers. Health officials, chemists, and other individuals tested and proved the dangers of these new additives.
More and More people are becoming concerned about what they eat, especially if they consume food products that are manufactured in food industries. However, it is hard to know what exactly you are consuming if food industries provide false nutrition content and mislead consumers by placing false advertisements on the packaging. When a company produces a product that contains misleading label, consumers are not receiving complete information about the food they are eating which could lead to health issues including allergies and problems with diabetes.
Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.