84 Lumber Ad Analysis Essay

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“The Will To Succeed Is Always Welcome Here.” This quote explained the 84 Lumber ad and gave an idea of why it was made. Even though it was one of the highlights of the ad, I saw the journey that the mother and the child went through as more important. I felt pride and it was nice to see America as a country that people love. What I find confusing is that 84 Lumber only made the commercial for a response and immigration does not relate to the company. The ad targeted people of all demographics. Emotional moments were put into the ad so they could connect with everyone. A few examples were when the little girl gave the American flag to her mother or when they found the door to America. Thousands of people would've watched the commercial and many did see the original ad, 84 Lumber tried to have most of the US view it so everyone could share their opinions on immigration. Even though some people thought of the ad as controversial, it …show more content…

When the mother and the child saw the wall and felt sad, we would feel the same way. If they added facts or said that 84 Lumber is the best company the emotions felt from the ad would seem fake. Views of immigration could even change because the journey was long and hard for the two immigrants, but they still traveled to our country. This technique added with patriotism made the ad emotional and well done. I believe that the ad was effective in many ways. It changed peoples views of immigration and provoked the emotional response that the company wanted. The quote and love for our country is what the commercial is about. There's no logos or ethos and that's what helped the ad stay emotional. 84 Lumber made a bold choice in showing the wall and creating a controversial ad that doesn't deal with what the company does. The message of the ad was acknowledged and either hated or loved, so they succeeded in making their commercial

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