development, production and marketing of television programming, live events and the licensing and sale of consumer products featuring the WWE brand. WWE has been involved in the sports entertainment business for over twenty years and has developed wrestling into one of the most popular forms of entertainment. Economic drivers remain down from historical levels. In 2003, WWE created two separate major television programs, Raw and Smackdown!, each with it’s own story lines and talent. This was done to create
develop is a brand extension of REEBOK. I am going to design and develop a REEBOK. Mini-disc player. It will aim at 18-26 year olds. I have chosen this certain age group because of the research carried out. From my research I can conclude that the age groups are interested in owning a mini disk player because of many reasons e.g. style, size, price etc. I have chosen REEBOK. because they are quite popular among the target market I have chosen to aim. REEBOK are among one the well known brands in the world
Brand extension success factors Problem definition and objectives In a highly competitive environment, organizations are convinced that the launch of new products in order to stratify the need of consumers can lead to an increase the success of a company. The strategy of launching new products can be successful but it remains some risks. Indeed, the launching from 30 to 35 % of new products has failed. Because of some factors like the high level of advertisement costs and the increasing competition
construct and in the context of branding and marketing, as well as the authentic leadership traits attributed to individuals, alongside a brief overview of the social media networks and the authentic behaviour of their users online. As many artists act as brands today and reveal detailed information about themselves while engaging with their followers through social media networks, studying the effects of such direct-to-fan communication on authenticity may be useful to artists, management and record labels
trading as WWE is one of the several entertainment companies based in America that are privately owned and controlled and publicly traded that concentrates on professional wrestling. Majority of their income is based on the music, films, product licensing as well as direct product sales. It is apparently the largest professional wrestling company in the world with a viewership of up to 13 million people in the USA only and reaching out to other 145 countries in 30 different languages. WWE has two major