mission is to maintain our profitability in face of rising competition and fuel cost. Background: “AirTran Airways, a subsidiary of AirTran Holdings (NYSE: AAI), is a low-fare airline designed for business travelers, offering Business class, new planes with XM Satellite Radio and EasyFit Overhead Bins, assigned seats, and our accommodating frequent flier program A+ Rewards. AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's
airline. Southwest has many strong aspects contributing to its success. Its firm operating strategy, strong fleet and dominant market share in North America has kept them in the game along with JetBlue and other competitors. Through the acquisition of AirTran it has gained a great opportunity and expanded its market internationally, which was considered to be one of the things holding them back in the previous years. The company’s very conservative growth strategy, which has delayed its globalization
enough to bring the airline industry out of hot water. Most of the airlines have accumulated vast amounts of debt which brought them on the verge of bankruptcy. The list includes Atlas/Polar Cargo, Midway, National, Sun Country, TWA, United and US Airways. American and Delta airlines narrowly avoided bankruptcy but have warned about such possibility. ”An average carrier is now well over 90% leveraged (net debt to equity ratio) compared to 60-70 percent historically. This means most airlines are now
Southwest’s long standing reputation as an employer who makes their employees and customers happy, there have been storms brewing in the company’s labor relations and customer relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and revealed plans to take its already successful domestic business international with flights to Mexico and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have what Time Magazine’s Brad Tuttle calls an
would be detrimental to the bottom line. A second issue I see is that Airtran used Boeing 717’s in it’s fleet. Boeing purchased this airframe in the merger of McDonnell Douglas in 1997 and discontinued it’s production in 2006. Once an airframe is no longer produced replacement parts costs can climb. The airframe didn’t see major use as only 156 were produced furthering this problem. It would be advantageous for Airtran to dump these on the market and replace them with 737 models. I’m not really
Junior’s cartoons are “tiny little lifeboats” that keep him afloat during complicated moments. In the book The Absolutely True Diary of a Part-Time Indian by Sherman Alexie, Junior’s cartoons show him hope, and this hope helps him not just float, but soar. One of his cartoons in particular shows this. (Please see appendix a.) In this image the wings represent Junior flying away on the wings of hope. The word white written below represents that hope is always there, Junior just needs go deeper
incident ValuJet kept them in the dark about maintenance and regulatory compliance. Four shareholders were seeking compensation for damages. The lawsuit was filed in Fulton County, Georgia. Initially the air carrier tried to dismiss the claim, but AirTran ended up paying 5 million to the ValuJet shareholders. The payment was broken down in 2.5 million in cash and another 2.5 million in
airline industry, recovery of tourism, acquisition of Air Tran, expansion into the International market and improved customer satisfaction (Liu, 2012). The AirTran acquisition makes very good strategic sense for Southwest Airlines. First and foremost this acquisition will accelerate Southwest’s entry into international markets. AirTran will add 21 cities to Southwest’s network and 7 of them are international
aside by their superiors. FAA inspectors discovered that contractors painting several ValueJet airplanes improperly reinstalled rudders used to steer the plane. AirTran Airlines had falsified documents, improper maintenance, faulty repairs and repeated failures to supervise contractors. Here is an example of an inspection report for AirTran Airlines: -- 3 instances of failing to properly calculate the proper weight and balance of aircraft to determine safe take off and landing speeds. -- A senior
1. Is there anything that you find particularly impressive about Southwest Airlines? There are few things that are impressive about Southwest Airlines first one is how they treat the employees. For Southwest Airlines employees are first and customers are second. If the employees are treated well that will bring in happy customers. Next is that Southwest is not only with their low prices but is able to create a competitive advantage by offering a fun and humorous experience when flying. Finally
economically in the future. The acquisition of AirTran clearly explains that SWA will have great heights in the future. This is because the AirTran has helped very much in entering into the international markets. It also assisted in adding 21 cities into the network of the airline whereby 7 of them are lying in the international market. The international presence has led to the expansion of the Southwest to Northern and Central America. The AirTran has also made SWA the largest domestic
Product/Services The term "product" refers to tangible, physical products as well as services. It also means defining the characteristics of your product or service to meet the customers' needs. AirAsia’s philosophy is girded by the fact that they have been seen as a small airline competitor for many years. Therefore, in order to win more customers and return customers, they need to ensure that their primary products and services are up to par and meet the defining needs of customers. AirAsia offered
There are three exploratory oil rigs that have been drilling under contract for several years along the Angola coast. Each oil rig owned by a United States drilling company. The case study focuses on a small oil rig called the “Explorer IV” housing 180 staff, 30 of these being American expatriate workers or “Expat”, and the top administrator in authority regarding life on the rig is an Expat himself. The purpose of the oil rig’s purpose is for drilling oil and to house all of the staff drilling and
Frontier Airlines Rebranding Campaign After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area, they decided a new image was in order. Frontier released their new ad campaign “A Whole New Animal,” that built on their solid old brand, but conveyed their new goal – that they are affordable, flexible, accommodating, and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses
Frontier airlines marketing utilizes the 4Ps within the constraints that were listed in the module slides. The product, for all intents and purposes, is the seat, in motion from one place to another. If that seat goes unfilled, it is not stored for later use, but goes bad, like fruit. This is a similar issue of production that hotels face. The unit is constantly produced and expiring, with no option not to produce it if it will not be sold (with the exception of scaling back service on, or closing
ASUS: Through the years ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity and adventurous spirit of this fantastic creature and soars to new heights with each new product it creates. The company started its life as a humble motherboard manufacturer with just a handful of employees. But now it is the leading technology company over 12,500 employees worldwide. Product Categories The product categories of ASUS
Rocketrip Provides Excellent Travel Budget Solutions Business trips can be highly expensive if the employees and the management of the company do not have an effective travel plan. Additionally, the market may fluctuate and increase the cost of traveling for employees to the seminars or other official trips. These factors may increase the expenditure of the firm which can lower the annual profits. Rocketrip provides a real-time budget and a plan that helps in cutting the travel costs. Rocketrip
Southwest Airlines Operational Improvements The airline industry has grown rapidly over the decades. In the most recent decade revenue has doubled. Most growth seen in the industry has been in the low-cost carriers. With all this growth, why has profit margins been so thin? There are a series of trends that suggest most of the profit is eaten up by overhead such as the airports, manufacturers, salaries, and service providers which all remain profitable while the carriers struggle. There is another
hl=en&lr=&id=BapojOGVz5cC&oi=fnd&pg=PR9&dq=The+Southwest+Airlines+Way:+Using+the+Power+of+Relationships+to+Achieve+High+Performance.&ots=WtJpzRQvlI&sig=JPMBuXwzyEEfYfvv18NwdLxz0TY#PPR3,M1 Cleveland, Herb. "About Southwest." - Southwest Airlines. Southwest AirTran, 14 May 2014. Web. 25 May 2014. Gabele, Eduard. "The Management of Change." International Studies of Management & Organization 11.1, Business Administration and Organization Studies in the Federal Republic of Germany (1981): 56-74. Web.
Risk management in Kingfisher Airlines PART 1 Problem statement and background Kingfisher Airlines (KFA) was founded by Vijay Malaya and he is the chairman of United Breweries group (UB group) in the year 2003. Its first airplane was launched from Mumbai to Delhi in 9th may 2005. It started as a premium business class airline company. The airlines have a tag line “Fly the good times”. At the launch of airline, Vijay Malaya said “we are committed to achieving our ambition of making Kingfisher