Frontier airlines marketing utilizes the 4Ps within the constraints that were listed in the module slides. The product, for all intents and purposes, is the seat, in motion from one place to another. If that seat goes unfilled, it is not stored for later use, but goes bad, like fruit. This is a similar issue of production that hotels face. The unit is constantly produced and expiring, with no option not to produce it if it will not be sold (with the exception of scaling back service on, or closing, a route. Additionally, it is a consumer based product, so frontier needs to be sensitive to the desires of the customer, because there are many choices when flying into and out of Denver.
Growing up in Denver, I remember feeling that Frontier was Colorado's airline. This was very much to do with the companies marketing strategy. The branding of the airline is "A whole different animal" and the company began painting pictures of wildlife on the vertical stabilizers of thier aircraft, each one unique. In some cases, they would promote new routes. For example, when the airline began flights to florida and the carribean, they painted a dolphin onto the tail. These commercials consisted mainly of dry, witty banter between the different animals as the aircraft sat at the terminal onloading passengers. It was certainly a break from the legacy airline pitches, which showed planes flying at sunset and were still glamorizing the luxury and comfort of travel. Frontier knew that its target market were people who lived in and around Denver who needed to get to surrounding, middle america, locations. Locations which were being more and more underserviced as time went on (the irony being that frontier has dropped the majority of its or...
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Schrager, M. (2012). Why FedEx’s Marketing Efforts are the Perfect Package. Business Marketing Association, Chicago. Retrieved Nov 12, 2013, from http://bmachicago.org/events/why-fedex%E2%80%99s-marketing-efforts-are-perfect-package Wathen, J. (2013). FedEx or UPS: A Rivalry Worthy of Your Attention. The Motley Fool. Retrieved Nov 13, 2013, from http://beta.fool.com/valuemagnet/2013/07/15/fedex-or-ups-a-rivalry-worthy-of-your-attention
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In Conclusion, What is next for the shipping giant of UPS? In just 25 years UPS airlines has grown to be the second largest Cargo Airline in the world. Time will only tell what is next for the global shipping giant. “What can Brown do for you?”
Restructuring the U.S. Postal Service to achieve sustainable financial viability. (2009, July). Retrieved January 17, 2010, from http://www.gao.gov/new.items/d09937sp.pdf
The amount of letters commissioned in America has been steadily decreasing on a daily basis. The majority of citizens are now sending their letters via e-mail or other methods of technology. Postal service companies such as USPS are struggling to keep business thriving. To compete with the technological advances in modern America, USPS should restructure their postal systems by terminating unessential delivery days and strategically limiting postal branches in order to conserve government money.
Business depends very critically upon Fed Ex. If Fed Ex had a major disruption to their delivery system, flowers would not be delivered on time, resulting in dissatisfied customers. For example, if Fed Ex employees went on strike, there would be no alternative equivalent to Fed Ex to deliver flowers to customers. UPS, although an alternative, did not deliver perishable products in the same timely fashion as Fed Ex.
The original Frontier Airlines was Denver's hometown carrier for 40 years before it folded its wings in 1986 following its purchase by New Jersey-based People Express. The former Frontier carried 87 million passengers over the years and was nationally recognized for both the quality of its service and its outstanding safety record.
Southwest Airlines founder Herb Kelleher studied other airlines to try and figure out what culture he wanted to bring to Southwest Airlines. Herb Kelleher and President Lamar Muse ended up using a model copied almost word for word from an airline out of California called Pacific Southwest Airlines. (Southwest Airlines, n.d.) Pacific Southwest Airlines (PSA) motto was pretty simple as they wanted to also be known as the “The World’s Friendliest Airline” You could tell PSA wanted to be the friendliest airline by the big smiley face that was on the front of each of the companies Boeing 727 airplanes. (Pacific Southwest Airlines, n.d.) Kelleher and Muse saw the success that the culture brought to PSA and they wanted to bring that success to Southwest Airlines. Muse later confessed that creating the operations manual for Southwest Airlines was pr...
The Competitive Forces are: The biggest competitor is Fed Ex, and they cannot compare. UPS did 2.5 times the volume through its sophisticated delivery machine.
The airline industry has become more and more competitive over the years. It takes determination, preparation, knowledge, and recourses to start an airline company, and that is just what happened forty-five years ago in Dallas Texas. Southwest Airline is a very successful airline company serving around 100 million customers annually (Southwest Corporate Fact Sheet). Many things stick out about Southwest such as their satellite-based WIFI and free luggage. These accommodations appeal to the customers. The company describes its mission as “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (About Southwest). From a customer standpoint, there is nothing else
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture, values and operating practices are what have driven this company to its current success and will continue to do so for the foreseeable future.
The United States Postal Service is a reliable, excellent, and efficient delivery service. Overall customer rating of any business makes it a profitable and reliable industry. The post office has met these expectations and has gone above and beyond to serve their customers. This delivery service and its employees contribute in many ways to citizens across the nation. They are the best shipping industry in the United States.
Determining the marketing strategy for a massive airline, like United Airlines, is fairly difficult and extremely complex. Why? Because each city, season, route, and time of day will have some minor to major difference in how the airline presents itself. The difficulty in marketing and advertising for an airline is harder than other industries because each airline is selling thousands of different products. At first glance, United is selling flights, and that seems to encompass one product. However, selling a flight from Denver to Tokyo on a Monday is extremely different than selling a flight from Cleveland to Cincinnati on a Saturday night. The people flying that route, the cost, the airplane flow, the services provided, and the frequency/length of the flights all vary greatly from route to route, and the marketing strategies will fall in line with those difference. Although it would be impossible to determine an exact strategies, we will attempt to determine what United attempts to focus on, where they attempt to focus, and what their goals, both long and short ...
Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...
First, the U.S. Postal faces the decreasing of business by the e-mail revolution and online bill-paying. In order to understand the structure of the U.S. Postal Service, we must begin with conceive the method of operations. Carbaugh (2006) mentions that U.S Postage rates vary widely and depends on the mail’s content, weight, size, destination, and how it is prepared and presented by mailer to the U.S. Postal Service. He provides that mail is organized into grouping called classes. There are four main classification of mail consists by following:
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999