Shattered Dreams in The Great Gatsby F. Scott Fitzgerald's The Great Gatsby is a tragic tale of love distorted by obsession. Finding himself in the city of New York, Jay Gatsby is a loyal and devoted man who is willing to cross oceans and build mansions for his one true love. His belief in realistic ideals and his perseverance greatly influence all the decisions he makes and ultimately direct the course of his life. Although his intentions are true, he sometimes has a crude way of getting his point across. When he makes his ideals heard, his actions are wasted on a thoughtless and shallow society. It is also Gatsby's ideals that blind him to reality. When he first meets Daisy Buchanan, Gatsby has "committed himself to the following of a grail" (156). With extreme dedication, he stops at nothing to win her love back, after years of separation. Everything he has done, up to this point, has been directed toward winning Daisy's favor and having her back in his life. The greatest example of this dedication is the mansion he has constructed, "a colossal affair by any standard...with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden" (9). Once a " penniless young man without a past" (156), he transforms himself into a self-made millionaire and builds an extravagant mansion, all for the love of Daisy Buchanan. He also strategically places the mansion across the lake from Daisy's house. From his window, Gatsby can see the blue colored lights of her house. Starting from the first day that he meets her, Gatsby does everything within his power to please Daisy. Nothing has changed for Gatsby as far as his feelings for Daisy are concerned, even though it has been five years since their first meeting, and despite the fact that she has married Tom Buchanan. He "revalue[s] everything in his house according to the amount of response it [draws] from her well loved eyes" (96). Inevitably, the two of them draw closer, but this in no way deters Gatsby from trying to make Daisy happy. He even terminates the employment of most of his servants because Daisy is afraid that they will begin gossiping about the afternoons she shares with Gatsby. "The whole caravansary [falls] in like a card house at the disapproval in her eyes." (120) His loyalty to his dream is Gatsby's most noble characteristic. Although it seems to be too idealistic, Gatsby "[throws] himself into it with a creative passion, adding to it all the time, decking it out with every bright feather that [drifts] his way." (101) His entire existence revolves around his dream; recapturing Daisy's heart, taking her away from Tom and living happily ever after in his mansion he built with her approval in mind. Sadly enough for Gatsby, devotion is not the driving force that propels life in New York. Society is based on money and power, not faith and love. Daisy and Tom "[smash] up things and creatures and then [retreat] back into their money or their vast carelessness." (187) Even Gatsby finds himself forced to earn his money through illegal activities and gambling. He sees nothing wrong with these activities because they are part of his dream to have the resources to maintain his lifestyle the way he has become accustomed. Tom overlooks Daisy's time with Gatsby as a " presumptuous little flirtation," (142), not the true love Gatsby hoped it would be. One could wonder if Daisy is worth the adoration Gatsby bestows on her. He truly loves her, but her shallow, materialistic nature must have "tumbled short of his dreams" (101) at some point. Gatsby is totally in the dark to the reality of society. He has built up his own dream world so perfectly that he can never accept the fact that Daisy is never going to leave Tom for him. This blindness leads to his ironic death. While he is trying to protect Daisy, Gatsby is killed by Wilson, who is avenging the death of his wife Myrtle. Wilson does this in a fit of rage, after he discovers Gatsby was the one to run his wife over in the street and leave her for dead. Gatsby dies from a gunshot and floats face down in the middle of his marble pool until his butler discovers his body. For almost five years, his idealism and his perseverance kept him, and his dream, alive. But sadly enough, he had no way of knowing that these very traits would also kill him. "His dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him." (189)
Gatsby is built up to be a big man. He is thought of as extremely wealthy and good looking with lots of confidence.
money and a life full of luxuries. He fell deeply in love with the young
A dream is a deep ambition and desire for something; everybody tries to reach their dreams no matter how far away they may seem. The characters in F. Scott Fitzgerald’s stories strive for nothing less than “The Great American Dream”. This is the need to be the best of the best, top of the social ladder, and to be happier and more successful than anyone has been before. Fitzgerald writes about this American Dream that every character has but can never achieve; the dream is kept unattainable due to obstacles, the disadvantages of being low on the social ladder, and also the restrictions of having a high social status.
At Wilson’s garage, Tom tells Myrtle “I want to see you . . . Get on the next train” (Fitzgerald 26). At this point in the novel, Myrtle’s presence serves as an irresistible necessity to Tom. Her presence regresses him to act as though he never grew up. Myrtle recalls how Tom and she met by explaining “When we came into the station he was next to me, and his white shirt-front pressed against my arm, and so I told him I’d have to call a policeman, but he knew I lied” (Fitzgerald 36). Myrtle’s young and flirtatious behavior compels Tom to take advantage of her in a way that helps him escape from reality; but by doing so, he cheats on his wife. On their way to New York, Myrtle tells Nick “Come on . . . I’ll telephone my sister Catherine. She’s said to be very beautiful by people who ought to know” (Fitzgerald 28). In her persuasive tone, Myrtle entices Nick to join in on her and Tom’s festivities, with some hesitation he eventually succumbs to the pressure, just like Tom gives in to her desires. Myrtle manages to get her way by ignoring the adult morals and makes that act appealing to others, therefore persuading them to join
Myrtle has been having an affair with Tom Buchanan while George has been mahganus to her and he lets his wife control him. When George hears the rumors that Gatsby was the one who killed Myrtle, George makes it his mission to kill Gatsby. Nick recalls that, “It was after we started with Gatsby toward the house that the gardener saw Wilson's body a little way off in the grass, and the holocaust was complete”(162). Wilson kills gatsby to avenge Myrtle because he loves her despite the affair and the way she walks all over him. He shows loyalty through his love for her and even kills for her.
Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment. Keenly aware of this dedicated following, Patterson successfully sought to augment the proliferation of his titles with co-authors familiar with his brand that could share the workload, creating a virtual assembly-line of best-sellers. Despite this enormous success, the Patterson brand still has a sizeable opportunity for growth. Patterson cites a need to broaden his, relative to other best-selling authors, narrow reader base to capture a greater percentage of the "omnivorous" readers, amongst whom his brand penetration was much lower.
With James Patterson’s advertising background, he has focused on and employed more successful marketing strategies than most authors. Taking into consideration his crime fiction-focused fan base and their buying habits, as well as the growth of book sales though book clubs, Patterson’s next step should be to combine his tried-and-true writing style with inventive new marketing strategies, such as reaching new readers through book club partnerships, to create buzz marketing and expand the group of consumers that choose to purchase his books.
I’ve noticed quite a bit about one of the author’s writing styles because I have read his other series, Maximum Ride. However, I have not read any of the other author’s books. I’ve noticed that James Patterson uses a short chapter technique that makes readers go through the pages faster, and I’ve been up late before constantly telling myself that I would only read one more. Another noticeable thing is how he always tries to discreetly, but also not so, send a message to the readers. In Maximum Ride, he warned about climate change, in another stand-alone he spoke about suicide, and here he tells them to speak out against injustice, all of which are great things. I’ve also caught on to the fact that there are no lengthy introductions, the
MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want. Thereby creating the place and time utility.
Marketing is a process which is creating customer value in the form of services, goods or ideas that can improve the customer’s life. Anyone who want to constant his/her business for long period can never ignore marketing process. It’s no more confined with advertising few brands of exchanging few product. These two are only the point of marketing iceberg. Therefore “satisfying consumer needs” is the main principle of marketing which we understand. “To make exchanging unnecessarily is the main purpose of marketing” said by management Preceptor Peter Drucker. It can be said that Marketing is a social and managerial process by which organizations can generate value for its customer and grab what they need and want through
Marketing is a key, arguably the most important factor of a business. It is the range of activities that aim to identify, anticipate and shape customer demands and satisfy these demands in a way that furthers the businesses objectives (Moore,2011) It is crucial in the role that it generates funds, but it is also dependant on other business functions. It is a very broad role in business, as it's role ranges between advertising, identifying markets, satisfying customer demands, promoting and designing the product, being cost effective, designing prices, building a demand, distribution, creating a competitive environment and many others. Most companies will have a whole team dedicated to marketing the product, to ensure their product stays competitive in their target market. Being a major factor in large company’s success, large amounts of money are dedicated to this department by most companies every year. Companies will strive to have the best marketing, such as Coca Cola, who state in their mission statement "We will be the best marketers in the world". This is an aggressive statement but shows if a business does have the best marketing, they will be a powerful business
Marketing is a term that is used frequently. Generally, it is thought of as how a company advertises and sells their products or services, but upon reading several sources during the research phase of creating this paper, it was found that there are many more elements involved in marketing. Marketing goes way beyond advertising and selling; it is a focal point of a company that drives the direction the company takes.
The definition of marketing has been a strongly debated topic in the new Millenium. For more than 70 years the American Marketer Association’s (AMA) definition has been the guideline for academics and scholars alike. A number of academics have been unsatisfied with the AMA’s 2004 marketing definition , and it has stirred many debates (Grönroos, 2006, Dann 2008). Christian Grönroos in particular focuses on four elements of the AMA 2004 definition he does not approve of. Firstly on the creation of customer value, secondly on managing customer relationships, thirdly on marketing as an organizational function and finally on how marketing is done. The key focus of this paper is to to analyse the problems Grönroos encountered and show that his critique is mostly adequate.
Marketing is about analyzing the needs of the consumer, predicting the consumer’s wants and estimating how many consumers want the product. Marketing needs to determine the location the goods and services are needed and how will the product get there, decide types of promotion necessary to inform potential consumers about the product, estimate how many competing companies are producing the same type of product and figure out how what type of warranty service may be required. These a few items are required to market a product. (Perreault & McCarthy, Jr., 2004, 2/1)