Principles Of Marketing: The Case Study Of Mcdonalds

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Introduction
McDonald
Marketing is a process which is creating customer value in the form of services, goods or ideas that can improve the customer’s life. Anyone who want to constant his/her business for long period can never ignore marketing process. It’s no more confined with advertising few brands of exchanging few product. These two are only the point of marketing iceberg. Therefore “satisfying consumer needs” is the main principle of marketing which we understand. “To make exchanging unnecessarily is the main purpose of marketing” said by management Preceptor Peter Drucker. It can be said that Marketing is a social and managerial process by which organizations can generate value for its customer and grab what they need and want through …show more content…

So the McDonald’s is the good example in this regard. Therefore the McDonald’s always try to deliver the best products to the target customer by finding out the undefined desires and needs according to the target market’s requirements. As well as the McDonald’s gets various kinds of benefits and advantages from market orientation. Strong customer relationship can be an example in this regard. For gathering information and customer feedback, they maintain communication with customer. From the aspects of the concept of integrated marketing which creates customer satisfaction by the good customer relationship, quality products and the experiences of customer. Therefore the services of McDonald’s satisfy their customers. (Burns and Bush, …show more content…

The market decisions making process of McDonald’s are always affected by the micro environmental factors. These are described below (Davis, 2007):
To create the fame of the company , the raw materials for the product delivery and the best service are always provided by the suppliers of McDonald’s. For example: McDonald’s provide the hamburgers and the unique desert for enchanting its customer.
Competitors such as Starbuck, Burger king, KFC and so on are the most influential element of the micro environment. Therefore substitute products have been being provided by them for the customers.
Stakeholders of McDonald’s are another most influential element of the micro environment such as customers, investors, publics, target market, actual and potential customers that always demands for the maintenance of the stockholder relationship ,the highest interactivity and the service delivery for the longer period (Fill,

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