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Communicating in the Virtual Workplace:

The modern business environment is characterized by communication that is carried out electronically because of the rapid technological advancements. The most commonly used means of electronic communication include e-mail, social network platforms like Facebook, and video chat. The increased use of these electronic platforms for communication has contributed to the emergence of virtual communication in the workplace. The advantages of virtual communication in the workplace include increased productivity, increased connectivity regardless of distance, and improved access to information. On the contrary, virtual communication in the workplace has resulted in loss of personal communication and interactions and increased misunderstanding or miscommunication of messages. Electronic communication platforms are also used to send and receive messages in virtual working environments. The increased use of technology in the virtual workplace has contributed to the emergence of e-tailing, which enhances e-commerce.

E-tailing:

E-tailing or electronic retailing is a term used to refer to the selling of retail goods and services on the Internet and acts as an addition to e-business, e-mail, and e-commerce (“e-Tailing and Multi-Channel Retailing”, n.d.). This means of commerce can involve business-to-business and business-to-consumer transactions. Generally, revenue from e-tailing transactions is derived from various sources such as the sale of goods and services, through online advertising, and through subscriptions to a website. As a new concept in the virtual workplace, e-tailing requires businesses to design traditional business models to the ever-changing face of the Internet and online user...

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Conclusion:

Since electronic retailing or e-tailing has become a global bazaar and non-store form of retailing, it has considerable attention in the recent past. Retailers using this communication model in the virtual workplace have designed various strategic measures across different communication mediums to attract new customers and promote customer loyalty. The communication model is characterized by three inherent behaviors i.e. product search, purchase, and partnerships. Each of these behaviors enables e-commerce because of its distinct contribution to the communication process. The communication model can become a limitless source for retailers in the modern business environment when it involves a combination of various virtual mediums.