Impact Of Social Media In Business

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5 Ways Social Media Has Changed Business Forever

One of the biggest influences on society in recent years has been the rise of social media. The technology has had an impact on politics and relationships – we’re constantly connected and willing to interact. The change has also been felt by businesses. The modern company cannot operate without social media and the impact has truly changed the way businesses need to connect with consumers and the public. What are the biggest changes businesses have witnessed?

1. Better customer service

Undoubtedly, one of the biggest changes has come in the form of improved customer service. Social media has opened the door for instant communication and connection even in situations where the customer might not seek to talk to the company directly. Businesses can engage with both positive and negative feedback more easily and use the communication as an example to others. Businesses are able to talk to customers in real time and with relatively small investment, compared to some other customer service channels.

2. More transparency

Social media has definitely created an environment where communicating problems is easier. For businesses this has resulted in slight fear of backlash – noticing that …show more content…

Content was not as big of a thing prior to social media. Certain companies had a blog, but generating interest towards it was much harder. Now, content is being touted on social media, with nearly 2,5 million pieces of content being shared just on Facebook every minute. Businesses can create all sorts of content from videos to blog post and share it immediately on social media. The instant reach to millions of people makes more sense in a marketing sense. Not only can content be more flexible, but the fact that you are sharing it on social media makes a massive saving to your marketing

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