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Mass media among the young generation
Mass media among the young generation
Mass media among the young generation
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While younger Americans are interested in a wide variety of topics at levels similar to older generations, the device they turn to and the way they discover the news is more clearly influenced by age.
Older adults are more likely to rely on television, radio, and print media for their news than are those in the youngest adult cohort, who are more likely to use mobile devices. However, more traditional devices are still important for younger adult news habits, too. Adults age 18-29 are equally as likely to get news from TV as from their cell phones. And there are distinct differences in the habits of those ages 18-29 from those who are age 30-39. For instance, adults 30-39 are as likely to utilize TV as their computers or their phones. The younger
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Seventy-six percent of adults age 18-29 who own a cell phone and 84 percent of adults age 30-39 who own a cell phone say they used it to get news in the past week, while just 59 percent of adults age 40-59 and 37 percent of adults age 60 and over say they did so.
Among those who use tablets, no significant differences exist among age cohorts in the likelihood of people using those devices to read the news; however, younger people are now more likely to own tablets in the first place. And of those who own or use a tablet, they are very likely to use them for news. Seventy-two percent of 18-29-year-old tablet owners used them to get news in the past week, about the same rate of use as 30-39-year-old (74 percent) and 40-59-year-old (75 percent), and a little higher than tablet owners who are 60 plus (65 percent).
Similarly, younger adults are more likely to find news through web-based media. Younger people age 18-29 are more than three times as likely to discover news through social media than adults 60 and older (71 percent vs. 21 percent). A majority of 30-39-year-old also discover news through social media (64 percent), as do 41 percent of 40-59-year-old. Similarly, people under 40 are more likely than those 40 and over to discover news through internet searches and online news
In chapter one, Wattenberg discusses the declining trends of Americans who regularly read newspapers between the 1960’s and present day. This can be attributed the aging patterns among generations who frequently read newspapers as well as with the use of technology rising. Reading the newspaper is a habit that either is or is not developed by the time one reaches voting age. With this, newspapers have become an older generation’s primary source of information, however, are still the best source for political matters. Younger generations tend to be more computer literate and have grown up with television and media more accessible to them than the previous generation. These trends not only reflect in American culture, but in other countries worldwide such as Italy, and Germany. Quoting a 2003 fox news interview of President Bush, Wattenberg illustrates the vast decline of newspaper consumption; even the U.S. President isn’t reading newspapers (11). Using tables throughout chapter one to illustrate the drastic differences within the last 50 years, the author exemplifies a 35% point decrease from 1957 to 2004. He speculates that perhaps young adults don’t like to read, but proves that is not the case as surveys have shown that education levels have risen overall, and access to books and reading has also increased over the years; thereby concluding that young people read, but do not typically read the newspaper. While there are several newspaper websites available, young adults do not frequently read those websites either. Although TV news information is not as detailed as it is in newspapers, young people have an ability to make up for their disinterest in newspapers by watching the news headlines (30). Chapter one makes a strong case...
One of the first connections Wattenberg makes is raising the issue of whether or not newspapers are a dying habit when looking, not only at the adolescents of America, but as the country as a whole. Overall, he states that the number of people who consistently read a newspaper on a daily basis has remained on a steady decline as the years go by. Wattenberg brings up the topic that earlier on in history the newspaper was the means of information for people all across America, and it was filled with political news to keep the citizens informed. However, in today 's society not only has technology taken over this old time habit, the new
This is the age old story of a mildly accomplished member of an older generation criticizing the emerging younger generation in the current news platform calling them lazy, entitled, self-centered, risqué, and condescendingly judges them as if their own generation was not treated the same way, or is it? Well it’s both types of article, but like any good horror movie or reality show, this article has a few surprise plot twists in store for the reader with a moderately good ending.
The media, that giant intimidating creation has taken the stereotypes of teens, the way people view teens, and the way we view ourselves, and has turned it into a delusional monster. The media at this point in time portrays teenagers as generally bad. Well to be honest, not generally bad, but mostly horrible. We are seen as the cause for alarm and trouble in society. The media portrays us as manic delinquents with no solid past and no concrete future.
In today's modern world technology is taking over, more specifically cellphones. What use to be a luxury is now a necessity. Cellphone usage has taken over in many aspects of people's lives especially in teenagers, but can it really be that bad? Everyone should keep up to date, but there should be a balance. Teenagers have the highest usage of cellphone services. Teenagers are no longer communicating verbally with each other but rather, texting, tweeting, Instagram posting, updating profiles. How are cellular phones affecting teenagers literacy in New York City for the past year?
Talk Radio - Information regarding talk radio is broken into two segmentations, News/Talk/Information and News/Classical (Public Radio Today: How American Listens To Radio, 2012). The audiance composition of both groups strongly favors older adults, with both groups consisting of more than 72% of listeners being 45 years of age or older (Public Radio Today: How American Listens To Radio, 2012). It is also worth to note that in both News/Talk/Information and News/Classical radio the highest single age demographics are in the 65+ catagory (Public Radio Today: How American Listens To Radio, 2012). There is also a higher than 3% bias in gender of the audience leaning towards male listeners (Public Radio Today: How American Listens To
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
their younger years, we can now see a trend of a large section of our
Cell phones have crept into an owner’s possession at all times. “The mobile phone has become a part of us: our best friend who will save all our secrets, pleasures and sorrows” ("Exploring"). Teens have developed the need to know the latest news on social media every minute of every day; they do not want to miss any little detail. Since the beginning of smart phones, high school students have felt the need to have their media open on their smart phone in front of them so they do not feel empty. Once someone has become attached or addicted to something, it is hard to change their habits. Cell phones have changed people socially, especially with the availability to social media with electronics.
We are moving away from neutral news sites in favor of those that only match our own political views. We have become easily persuaded by the first thing we read online, we don’t care to fact check anymore. We easily believe what’s being shown to us, regardless whether the information being presented is true or not. We also have become intolerant of other people’s views. We only care about the pre existing knowledges we have embedded in our heads by people that influenced us when we were younger.
This have create so much ease for the access of information and entertainment. The use of the Internet have constantly increase the amount of user capability to multitasking, as of September 2009 there have been up to an increment of 30% in the US (Gali Einav, 2010). With technology as a rapidly growing trend, consumers find it relatively a necessity to own a smart phone. Having to view the news without the interference of having to wait through commercial or advertisement, the internet has created a passive platform for advertisement to be display passively. With the Internet supporting throughout multiple kind of device’s platform, the hassle of viewing the news will not be an issue for any consumers as long as they are logged on. This has caused a great deal towards the mainstream media, by creating participating communities around the media events. Consumers may choose to desert and choose the Internet as a substitution of traditional news media with the assumption of users being a more active consumer, rather than passive (Scott L. Althaus & David Tewksbury,
Social media merged into people’s daily lives in many ways. The younger generation learn and adapt more easily with the fast-paced innovation of technologies, so that they can be more active when getting involved with virtual society created by people who are using the social media applications, such as Facebook, Forums, MSN, etc. As to the middle age individuals, even though some of they are unkindly to some social media tools like Facebook, due to privacy concerns. They are still using other kinds of social media applications to some degree, and take keen interest in using them, as the applications are more convenience then the traditional ways of exchanging information, like e-mails and short text messages. However, compared with the individual users below 55 years old, the percentage of that above 55 years old and still using social media in New Zealand is usually around 30% or less (see Figure 1 below.
In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.
At my age, I am rather involved in social media, and that too says a lot about my political socialization. Many younger people also have leftist views, so I would be part of the norm if I as well believe the same things politically. If I were to log onto Facebook, Twitter, Tumblr, or even Reddit, many of the people I would be involved with would tend to think nearly the same way I do about the country today and all of the hot topics being discussed. The way news and opinions are spread by just a few clicks of a mouse can really influence or support one's views on a subject is quite remarkable, and it helps to keep me informed on what I want to know, and what I need to know.
Media has grown drastically over the last 100 years, and we have become accustomed to it being a part of our everyday lives. Media is such an influential part of our society that we forget that not all media is created equally. Media has become so widespread that we might be oblivious to the messages right in front of our faces. Media such as television, newspaper, radio, Internet, social media, and billboards have created an information epidemic that has the ability to influence a person’s thoughts and ideas. Media literacy is a tool that allows people to take information and evaluate it so they can form their own thoughts and ideas about the information presented to them. Media literacy allows people to decipher information that is opinionated,