Xerox Corporation Case Study

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Xerox Corporation is an American global corporation that sells document technology products and business services. The products sells at Xerox are office printers, projectors, scanner Copiers and other office equipment while the services provided are business processes, document management and outsourcing services. Xerox Corporation established on 110 years ago which is 1906. The headquarters of Xerox was in Norwalk, Connecticut which is in United States. Due of the modernization, Xerox was not a major player anymore among other competitors such as Apple and Microsoft in the information technology (IT) anymore.
Based on the question given, the market for optical copier is shrinking rapidly. It is expected that by 2020 as much as 90 percent …show more content…

One of the Xerox’s response strategies to solve the problem is engineering needed to develop new products and services to offer for their customers. This will increase the attraction of customers to buy and insist using their products. Development of new products and services time to time can be said that they are a lifeblood of all businesses. The main reason to develop new ideas and offering to their customers is competitive between company and other competitors. Both of them are just want to re-emphasize their products and services are better than competitors and provide greater benefits to customers. Company also need to improve its sales and increase its product portfolio so that the customers can choose the product from portfolio. For instance, Xerox announced a new service is retail focused-service which is helping to reduce the costs and stocking delays, improve fill rates, enhance cash flow, reduce printing and give more time to vendor to spend with their customers (8 April, …show more content…

Product obsolescence means the time and state in which any of the technology or product ceases to be useful, productive or congruous. This situation may occur when a company stop producing and did not plan to develop the product to the market later on. One of the role of IT as a contributor to the business technology pressures is finding the ways to stay in the competitive market with other competitors by offering products and services that meet customers need. Customer is playing an important role in every kind of business. Business success depends on the criteria of customers need, trends, behaviors and satisfaction level. Information technology (IT) has provided effective communication for us to communicate with the millions of customer to know more further what they need. For example, enterprise normally using Customer relationship management system (CRM) to get the valuable data for understanding and know customer’s behavior and need in the future. Thus, this can helps company especially Xerox to produce the products and services to fulfill what customer needs

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