Lancer Gallery Case Analysis Essay

1425 Words3 Pages

Lancer Gallery" Marketing Case Analysis
Introduction:
For any business to be successful, it has to possess unique features, different from the competitors, which make it more attractive for customers. At the same time, to ensure resilience in the market, it is essential to have a business model that cannot be easily copied by others. Through these factors, a business can continue to thrive without worrying much about its rivals. In the case of the Lancer Gallery, it is obvious that their business model is easy to imitate, which makes its’ products vulnerable to fake reproductions. However, some businesses continue to outdo their competitors despite having a simple business idea, due to possession of remarkable management and marketing …show more content…

Factually, the business has been in existence for a longer period that the one of its competitors. Therefore, the fact that the other upcoming companies have eroded Lancer Galley’s bargaining potential shows that the company is behind in certain substantial aspects of marketing. Moreover, it can utilize the available offerings to expand its market through enhanced product promotion. The firm can increase its market share within the existing segment or even expand into new market …show more content…

Moreover, the company’s president has emphasized the need to preserve the quality of its products as well as its reputation among customers, by not committing a large portion of their business to replica products. Essentially, the match between the market opportunities and organizational strengths is not present since the firm is not utilizing available opportunities to enhance its competitive power. For instance, one of their strength has been the quality of their supply chain, but with the rise of the mass merchandiser stores, the company has been unable to create strategies to avoid being eliminated by these stores.
The relationship between the company and its distributors is remarkable since the firm ensures that its products are distributed by specific people. This feature is essential since customers are looking for dealers that they can trust. Therefore, if the company does not strive to prevent counterfeit products being sold by its name, then its brand is likely to be dented by those fake

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