With These Words I Can Sell You Anything Analysis

Consumerism, or the idea of increasingly buying more consumer goods, seems to have taken over today’s society. For example, advertisements that are trying to sell a name or product can be seen almost everywhere from large and suspecting places like televisions to surprising and inconspicuous places like on the side of eggshells. Any modern-day consumer should find it fairly easy to quickly locate an advertisement even in their own home! Americans find it to be compelling necessary to be constantly buying more things, and society does nothing but support this detrimental habit. American society has become too heavily and almost dangerously reliant on consumerism due to a large amount of tricky advertisements, unhealthy spendings, delusions of

As said by English teacher William Lutz in his article “With These Words I Can Sell You Anything,” “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all.” Advertisers are so desperate to get people to buy their products, even if those products aren’t what people are actually looking for, that they would resort to any means legally necessary to convince consumers to do so. Their only objective is to ultimately get consumers to spend more money and for them to make a larger profit. Similarly, Ellen Huet in his article “Snaps to Riches: The Rise of Snapchat Celebrities” talks about a brands that try to find a “gateway to the hard-to-reach youth audience.” The reason that the youth audience is so important to brands is because being able to advertise to the youth increases their overall influence, and, again, increases the amount of money that the brands are able to make. Another advantage to selling to the youth is that it reinforces the idea of buying things starting at an early age, and it allows companies to more easily market their products to the same audience later on when they are