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Qantas is Australia’s company that engages in international and domestic transportation service by using two complementary Airline brand Qantas for premium airline and Jetstar for low cost airline. Proudly, Qantas is Australia’s number one domestic airline and a leader in Asia pacific region. It is a ten largest airline company in the world and it connects Australia to 182 destinations in 44 countries across Asia, Europe, the Americas, Africa and Middle East (Qantas Fact file, 2010). To be as successful like Qantas as today, there is a huge efforts and tiredness contribution of every single Qantas employees especially its board of directors who set out mission, vision and objectives for the corporation to guide everybody within the company
into the right direction. The main objectives, vision and mission of Qantas is to be the world’s best premium airline and the world best low cost carrier, Jetstar for long time to come and to achieve this, Qantas has provide 5 key elements to focus on (Qantas Fact file, 2010) .
• Qantas had to make an increased profit and pay a dividend to its shareholders which increased over the years of management
One of the many influences that affect Qantas is the presence of globalisation, which has heavily affected the airline both positively and negatively. Globalisation is a process which refers to the increased integration between different countries and economies as well as the increased impact of international influences on all aspects of life and economic activity. Globalisation is responsible for the removal of many trade barriers and the increased level of competition that Qantas has been exposed to. The increased levels of competition has increased consumer sovereignty and forced Qantas to implement strategies to gain a competitive advantage in order to redirect consumers towards their business. Qantas has implemented a cost leadership strategy as a response to globalisation and the influence of cost based competition. One way that Qantas achieved this was by using Globalisation itself to the business’ advantage. Globalisation ha...
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
... amid nations (Gerber 2002, p. 29). Although there has been a major decrease of barriers to trade liberalisation concerning flight amenities in the last century, there are imperative uncontrollable external factors a business must assess and weigh before entering international borders and becoming a prosperous globally identified firm (Ramamurti & Sarathy 1997). Qantas, a highly esteemed patriotic and iconic Australian brand has demonstrated accomplishment intercontinentally. The ultimate success of their business, in order to sustain competitiveness in their global market, will rely heavily on their continuous assessment of combined political and legal reforms, economic dynamics, sociocultural influences, technological modifications and environmental concerns and their interlocking marketing strategies to gain the most beneficial opportunities that come their way.
The environmental dimension, which refers to the natural environment leading to a cleaner environment, environment stewardship, environmental concern in business.
Qantas has maintained a consistently strong share in the local market, holding some 65% of the domestic travel business and 85% of corporate travel markets (Qantas Airways Limited, 2013). Conversely, the airline has faced increasing international market share pressure, with increased competition, particularly on North Atlantic routes on which it has traditionally held a monopoly. A sustained spike in fuel and consequent overhead prices, the reduced competitiveness of an ageing fleet, along with increased labour costs through a heavily unionised workforce, have all combined to deliver a severe blow to the airlines overall profitability. In recent years, the power of the unionised workforce to hold the airline to ransom was evidenced by the ultimate grounding of the fleet in 2011 by Chief Executive Officer, Alan Joyce, as he locked out the disputing workforce and subjected p...
To achieve growth objectives, the company developed a great customer service, lowered operating costs, and provided efficient training to the employees. With the very low turnover rate, 4.5 percent, the company has been able to hire and retain their highly skilled and professional employees. Southwest Airlines philosophy incorporates the critical elements to success – “hire the right people and invest in their development” (Bryant, 2007). Southwest has changed the view on airlines industry; it is the most unique and rewarding employer that believes “in developing and promoting people, building great teams, thinking strategically, and achieving excellent results” (Bryant, 2007). The company calls it the “leadership expectations” (Bryant, 2007). The company tradition is to respect and sustain the supportive work enviroment in which employees can pursue their career and development. In Southwest, employees ar...
Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the employees to have fun, are reinforced by the company frequently. From all indications, these unique core values have partially helped to catapult the airline to the financial statute they are enjoying today (“Corporate Value,”2011).
Boeing’s management has been concentrating on diversification of the overall company activities. The management has a concept that oversees the diverse employees, business partners and customer relations are important to creation of advanced aerospace services and goods for the diverse customers around the world. It has concentrated on creating good working conditions for its employees through creating an environment that is conducive. The environment refers to a welcoming, engaging and respectful environment with chances for both professional and personal development of the employee.
Emirates CEO, Tim Clark specified that he has been closely monitoring Qantas until he saw an opportunity for both companies through a strategic alliance, mentioning that Qantas had a problem with its international segment where Emirates could help with (Joyce, 2013). The 5 year strategic alliance does not restrict to code-sharing as it includes collaboration on scheduling, pricing and sales while taking equity in each other company is out of the question, mostly because of the uneven powers between organisations (World News Australia, 2013). Since 2011, Qantas started to restructure its marketing and operations strategy in order to increase its competitive positioning through its 5 year transformation plan with its strategic goal to emerge as “one of the world’s best premium airlines, setting global standards for long haul travel while delivering attractive returns to shareholders” (Creedy, 2013). This goal is focused on 4 pillars:
Succession planning is a standardized approach to an organization success in building a powerful leadership and a talented group of employees to ensure superior leadership continuation. It is essential that ABC Aircraft propose a succession plan in order to continue business beyond the next generation of leaders. Whether through private owner transfer to senior management or a leadership position transferred to a qualified family member, the purpose of the succession plan is to make it easier to continue the business success. By implementing a succession plan procedure, ABC Aircraft is preparing for a crucial decision that will have an immediate and direct impact on long-term aircraft business success in every area of aviation.
The secret behind the success of Emirates in order to provide in the industry the best services while continuing strive is continuing their great growth. The business of the airline contains:
The airline business is quite complex as it has to deals with a number of flights, thousands of travellers and their belongings, the time of flights landing and departure and the satisfaction of their employees as well as the customers. In order to achieve maximum performance for this business, it is important for the managers to employ the management functions in a careful manner. The managers must also understand the need of integration of this function for the best utilization of the resources.
Essentially the self determination of the founder of easyjet through his transformational leadership has enabled the realisation of the company. Genevieve S et al (2012) highlight that self-determination theory is a motivational mechanism that drive individuals to perceive themselves as displaying transformational leadership behaviour. Evidence suggest that the investment of the founder of easyjet in shipping business failed due to disaster having invested 30 million pounds and sold the business for 1.3billion pounds(Wikipedia 2014).The unique ability that the founder of easyjet possess impact on the employee and perhaps seen as the driving force in sustaining the success. The business model adopted by EasyJet originated from the United State Southwest Airline Co, that was established in1967,its unprecedented success has earned the reputation as the world largest low cost airline. The leadership style in its entirety is only valuable in profit oriented organisation when it is entrepreneurial in nature; therefore leadership within this context recognise that heroic acts of performance by subordinates in organisation is dependent upon the charisma and entrepr...
The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.