Core Values Of Southwest Airlines

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Southwest Airlines Company’s Culture Analysis In this segment of the paper, I will analyze the organizational culture of the Southwest Airlines. The airline, which is categorized as a regional airline is known for its profitability and excellent customer service within the transportation industry (SWA, 2015).
What Are The Espoused Values and Beliefs of The Company? Values and beliefs of a company can attract investors to a company or deter investors from a company. Fortunately, the SWA has attractive values and beliefs. According to SWA’s homepage (2015), the Southwest Airlines mission is “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit”. …show more content…

The SWA mission statement for their employees enumerates and reinforces the belief that providing their employees with a stable work environment, equal opportunity for learning and personal growth, creativity and innovation will improve the effectiveness of Southwest Airlines, and consequently increased customer satisfaction (SWA, 2015). Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the employees to have fun, are reinforced by the company frequently. From all indications, these unique core values have partially helped to catapult the airline to the financial statute they are enjoying today (“Corporate Value,”2011). Undoubtedly, the SWA beliefs and values are unique and have been well propagated within the company, and the result is a very profitable company. Examining the organizational culture of SWA will entail the examination of the following characteristics, physical characteristics, public documents, behavior, and folklore. Physical …show more content…

However, as stated above, the company has phenomenal mission statements and values which enumerate their commitment to their employees, the communities across the United States and their customers. This is evident in the way SWA proudly display on their web page the photos of employees at work or at employees’ events; photos of the communities they do business in, and photos and stories of their customers (SWA, 2015). Impressively, accessing the annual report for SWA is very easy. The SWA annual report is very detailed and easy to comprehend and it includes the company’s financial statement, future financial forecast, operational details, and new innovative ideas to mention a few. In addition, there is news and event archive on the company’s webpage and the company has its own official in-flight magazine that reaches approximately 3.5 million travelers every issue (SWA, 2015).
Overall, the availability of information about SWA’s operations, corporate responsibility, financial statutes to name a few is impressive, having such information readily available allows investors to make informed decisions. Behavior of SWA

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