Why Is Aldi So Successful

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1. Introduction Big Food Stores like (Aldi) have a vital role to play in these difficult economic times. It is crucial that leading retailers embrace sustainability in a recession. Of course, they must make cost saving. But they must also continue to develop products and services that create real value for consumer whist not damaging the planet. Those that do so will come out of the downturn commercially stronger. (www.ukessays.com/essays/management) Aldi is bursting with pride in its work. Aldi is one of the UK’s fastest-growing supermarket chains, the Grocer’s ‘Grocer of the Year’ (2016) and Aldi has just opened the doors to its 700th store. You’ll also find thousands of Aldi stores across the world from Germany and Hungary, to Switzerland and Slovenia. it’s all going incredibly well. But, without the challenging work and commitment of its people, it would be a very different story. Precisely why Aldi is dedicated to being the best supermarket employer in Britain. (Matthew Barnes, Jan 2017, www.theguardian.com) …show more content…

It works hard to keep prices low for its customers. The company buys large quantities of products from carefully selected suppliers Aldi pay and benefits are the highest in the sector, and they are renowned for its training programmes (for example, they are No.3 in the Times Top 100 Graduate Employers). But it’s so much more than that. So many of its 28,000 people have fallen in love with its ethos, the way Aldi does business, and everything that it stands for. Aldi is getting things right, and you could be part of

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