Seriously, it's a question that all of you marketing folk that don't use Snapchat should be asking yourselves. Snapchat was the fastest growing app of 2014 and hasn't looked like slowing down in 2015 and what's best, it's not too late to jump on the bandwagon. The mobile-app boasts over 100 millions active daily users, over 4 billion video views a day (as many as Facebook) and is the open door to targeting the elusive group that is the young millennials.
The mobile app allows its users to send 10-second long image or video clips to friends, family or fan -bases that will instantly disappear, never to be seen again. The app has further adapted to allow a similar text-messaging service and also allow users to add the clip to a story that can be seen for only 24 hours. Users can also keep up-to-date with the latest news
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Also, many Snapchat users are also active on other social networks and can share their snapchat created content across multiple channels.
Ways to market on Snapchat
There are many fantastic ways your company can market on Snapchat and what's best, your company will be hitting that elusive, hard-to-target market that is the young millennials. Snapchat only allows companies to operate with 10-second bursts of content, offering more digestible and engaging content. It also lends itself to allowing the user to choose whether or not they first engage with the content, user choice being a huge indicator that a person truly engages with an ad. *It does also help that the easiest way to delete a snap, is to view it.
Tease - The 10-second window of opportunity allows companies to tease users. This could be showing behind-the-scenes footage for example, allowing people to view un-seen/exclusive content or the unveiling of a new product. This is a way of buzz marketing, with the potential of creating a viral storm through sharing and
Not only can you send photos to your friends, but you can also view other people’s stories and connect with events happening throughout the world. Whether it is the NBA Finals or a music festival, no matter where you are in the world if you have the app, you can view it. This feature is not only beneficial for the viewers, but also for the company.
Marketing to the millennials is beneficial to companies because it increases their economic demands. Menkes states that “ this is the generation of free downloads, easy access to everything” which is true since in today’s society, millennials have access to social media, which they constantly use daily and also have access to electronics (497). According to a recent statistics, 91% of millennials are regular internet users and at least 25 hours / week are spent online (Charalambous). This statistic shows that the majority of millennials go on the internet frequently, meaning that they spend constant time online researching, shopping online, socializing and sharing on social networks. Nevertheless, millennials are more likely to have their first interaction with brands with their smartphones since much of millennials use their devices often that companies need to have a type of social media accounts to be able to reach out to this
Last with snapchat you can send something funny but not appropertet to 30 people but you don't have to show your grandma. If i took a video and you say a bad word i can send it to Ethan,Gael,Peter and Aaryn but not grandma,Unlike facebook where you put one thing on their and everyone can see it with snapchat you chose.If you want to tag someone it wont show that video to their friends.There is a thing call your story where you can post one thing and everyone can see it once.
The appreciation that they receive form others has made them more confident. In the article “Why Your Kids Love Snapchat, and Why You Should Let Them” by Rachel Simmons, it states that there is very little audience participation. In particular, there is no “like” or “heart’’ button which means that there is no way for others judge and measure our value. There was also a study that was conducted about how Snapchat may have a correlation with self-esteem. This experiment was conducted by a biological social linguistic psychologist Fem I. Nine at the University of Pennsylvania. Nine found that there were strong connections between the application Snapchat and teens self-esteem. They had over three hundred participants from middle schools, high schools, and colleges. One particular participate went into a deeper response and said, “I really feel like each one is a piece of art…that lasts for 6 seconds.” This statement implies that teens feel good about themselves when they post on Snapchat because they have taken the time to perfect the picture that they are going to
With new forms of social media, such as Snapchat, coming out on a regular basis, people are now moving on from
In this era where thousands of incredible apps are available for free. It is possible to get lost in the jungle of app store and play store. Even though the millennials have not yet been able to figure out a way of moving out of their parent’s houses, they have discovered Snapchat from the labyrinth.
According to Biz Carson (2017, p.1), there are approximately 158 million Snapchat users daily. That is a lot of information and content, such as photos, messages, videos, private information like addresses and more, for one company to hold. These self-destructing pictures are causing a majority of teenagers to think that it doesn’t matter what you share with others on the internet because it’s going to disappear and be gone forever. But does it actually just vanish? It gives people the confidence to send pictures and videos of themselves possibly doing illegal things or even pictures of their bodies without thinking that it could perhaps come back to you.
Millennials today are having problems with communication more so than previous generations. This issue is due to the facade of communication given by technology. This facade is problematic for millennials because it provides a false sense of communication; therefore, they over-rely on technology to communicate with one another. It does not help that tech companies make it more effortless each year to purchase and use their products. On the exterior, the lack of communication that millennials are notorious for may seem harmless; however, as society moves on as a whole and as millennials start to take more prominent positions within the community, communication becomes key to the progress and evolution of society.
seen or heard in the play. It may point to the attitudes of the middle
This new technology has made people to run to various vending machines to buy it. Its demand is so high. They can record 10 second videos which can be uploaded to Snapchat instantly. They are an adoration for tech savvy users. To create a higher demand, Snapchat have not opened up its stock to the masses.
What’s the first thing you do when you wake up? Hit the snooze button? Go to the bathroom? Brush your teeth? If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.” The smartphone is becoming more and more of everyday life everyday. The smartphone is a great connection to know what is going on in the world. It is so important that not only is it a way of learning but used for propaganda. Snapchat is a messaging app for sharing moments. Which has over 100 million downloads and has almost every single debate and political event on it. Also, Twitter which is an online social networking service that enables users to send and read short 140-character messages called "tweets". Which also has over a million downloads and is used
Not only is the use of technology for adolescents mainly used for cyberbullying, but also for social media. A vast majority of teens use social media daily. Using social media is not a problem, but the way these teens are using their accounts is when problems start to arise. One of the biggest social media apps being used, is snapchat. Snapchat is an app where one can send pictures or videos, back and forth with another person, and the pictures “disappearing” after opened. Although teens get the perception of these videos and pictures disappearing, they do not. There are many hacks and ways around it, getting these pictures and videos saved. When teens think they disappear, they will do stupid things. An article titled, What Boys Wants, written
People are becoming more independent and they know exactly what they want. So why should people have to wait for the thing that they already know they want? They shouldn’t they are just wasting precious time in their already short-lived lives. Apps and smartphones will continue to be profitable in the foreseeable future, so continuing to create things that work to enable smartphones to make our lives better it important. This product is something that will definitely be used in our future, maybe not this exact thing but something very similar.
Users are provided with the opportunity to replay one snap they receive a day, therefore every other snap can only be viewed once. During the viewing period, once the recipient has tapped on a snap in order to open it, they must no longer have any contact with the device's touchscreen until the snap is finished playing, or else the snap will close, self-destruct, and they will not be able to view it if they have used their replay for that day. Wi-Fi is a major aspect of social technology which is they key holder to Snapchat’s global success. Wi-Fi enables users from every country all over the world to download the Snapchat application and start creating content straight away.
Photo sharing applications consist of “Publishing a user's digital photos, enabling the user to share photos with others either publicly or privately” (DelValle). Ms. Sarah Harris from the daily mail suggests that Facebook creates the need for users to become ‘mini-celebrities’ which is particularly true for Instagram users. Instagram relies heavily on the use of photos and videos from the user to communicate with other users what is going on in their life. Instagram photos are normally photoshop heavy which give off the impression that the user’s life is more glamorous than what it really is. Snapchat is another popular photo sharing application that is very much the “Microblogger” of the photo sharing classification. Snapchat is strictly a smart phone application that allows users to post short videos or images of what they are doing at that exact moment. Snapchat has an auto-deletion feature where the message/image/video sent to another user is instantly deleted after that user views it. Many individuals take the auto-delete feature to heart as this is where much of the inappropriate behavior is posted which may not win over employers if they do find out what that individual does on the