Seriously, it's a question that all of you marketing folk that don't use Snapchat should be asking yourselves. Snapchat was the fastest growing app of 2014 and hasn't looked like slowing down in 2015 and what's best, it's not too late to jump on the bandwagon. The mobile-app boasts over 100 millions active daily users, over 4 billion video views a day (as many as Facebook) and is the open door to targeting the elusive group that is the young millennials.
The mobile app allows its users to send 10-second long image or video clips to friends, family or fan -bases that will instantly disappear, never to be seen again. The app has further adapted to allow a similar text-messaging service and also allow users to add the clip to a story that can be seen for only 24 hours. Users can also keep up-to-date with the latest news
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Also, many Snapchat users are also active on other social networks and can share their snapchat created content across multiple channels.
Ways to market on Snapchat
There are many fantastic ways your company can market on Snapchat and what's best, your company will be hitting that elusive, hard-to-target market that is the young millennials. Snapchat only allows companies to operate with 10-second bursts of content, offering more digestible and engaging content. It also lends itself to allowing the user to choose whether or not they first engage with the content, user choice being a huge indicator that a person truly engages with an ad. *It does also help that the easiest way to delete a snap, is to view it.
Tease - The 10-second window of opportunity allows companies to tease users. This could be showing behind-the-scenes footage for example, allowing people to view un-seen/exclusive content or the unveiling of a new product. This is a way of buzz marketing, with the potential of creating a viral storm through sharing and
smartphones has increased significantly over the last ten years. Smart phone industries have created a smart device that can do a series of things, there are apps and tools on smart phones that seem to hook people into spending excessive amounts of time on them. This may be different depending on careers. A business man or woman be play spend more time on a smart phone to take business calls or do certain work tasks that may be done on a smart phone. Many things can be done on a cellular device. Some of
are a great invention, humans don 't realize how distracting they are, especially teenagers. Teens are constantly up at night looking at their phones texting and going on social media. The use of cell phones in today’s society has caused many people around the world to have an addiction. Being on your cell phone can be very satisfying and may cause a bad habit on