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Political influence on the media
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Group 3: #13. To extent do corporations have power over popular culture? How is that power manifested? Why might corporate influence over popular culture be a concern? What is the “terrifying cost of “free” websites, and other “free” media? Why do we seem so willing to pay it? o Corporations do have quite an amount of power over popular culture. Corporate influences are everywhere. The power is manifested through popular culture images that have expanded globally. There are children that are of very young ages that can already recognize a variety of different brands. The number of brands that they can recognize varies depending on their childhood in which they grew up in. If the children grew up in the country they may not be as familiar with
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
To understand Henry Giroux’s view on the intense colonization of childhood through massive corporations; readers must first understand how humans are socialized. Every social experience that an individual has holds special importance in the socialization process. Mass media are forms of communication aimed at a large audience. Such media has the potential to be influential forces on shaping people's opinions and ways of life. These same corporations also help in shaping the beliefs and ethics of individuals.
In all quarters of the globe, you can see some form of popular (pop) culture shape an individual's behavior, sensibility, and perspective on life. Every culture, religion, and ethnicity has changed over time under the influence of pop culture whether it is based on food, clothing items, or simple values and beliefs. Dr. Lawrence Rubin describes popular culture as a, “...banality, it certainly seems meaningless...even potentially destructive. However, if instead we recognize that it is simply an expression of our collective experiences, its importance becomes more clear” ( Popular Culture: We are what we consume,2009). Yet, current pop culture can be seen as a heterogeneous social conception. Particularly, it is always changing and what’s new today will be old by tomorrow. Famous celebrities and latest trends of designs and
The article Hop on Pop (2002) explains how culture is influenced especially by the tactics of mass media and popular culture. This aspect is one that Walt Disney and his company used and did so very well. This article opened me up to think about how the media is trying to influence
The Influencing Machine by Brooke Gladstone and Josh Neufeld is an original work, a highly researched yet highly accessible survey of all things media from the history of media/journalism beginning in ancient Rome through the Mayan scribes to the First Amendment press freedoms of the U.S. Constitution and beyond and how the media 's mission and its means have advanced through history. At the same time, Gladstone debunks claims of the media 's nefarious influence on people from mind control and presumed biases to "moral panics," recurring historical charges of cognitive distraction, intellectual diminishment, and social alienation, now lodged against the likes of Google, video games, and the virtual world in general as digital culture stakes
"Corporate Takeover of the Media." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin 's, 2008. 931-33. Print.
Let’s look at the Cereal world for kids. One brand of cereal that I have in my house is the Tony Tiger Frosted Flakes cereal. Their Grrrreat!!! Another cereal I have is Fruity Pebbles. Now with these two cereals that I have in my house the advertising market for these products are consistently being shown on tv and through social media. Even if I look it up on my computer the next day pop ups blogs show on my computer screen. They are advertised in the local penny saver newspapers for coupons. The question is do they get their message across. Yes because majority of the children are indulging on these products. With Tony saying their Grrrreat!! Put the image in the child mind that this product is ok and you will love them. With Fruity Pepples you have the commercial designed about fruits. So it makes the children think with their slogan healthy. Meanwhile both cereals are covered in sugar. The target market age is ruffly around 5 to 13 years old.
It surrounds us all and provides the people with the entertainment and information there minds crave. The media may appear innocent and harmless, but those controlling what we see on the screens day after day are far more diabolical and clever then we can imagine. The media is a business, and in Dave Barry’s article, titled “Red White and Beer,” Barry talks about how the goal of the media, in terms of the business aspect, is to influence the viewers and turn them into consumers. Barry emphasizes that the media plays an influential role in how we live our lives, and has the power to influence the decisions we make on a daily basis. In Barry’s article he jokes about how the media fools Americans into thinking that drinking an American brewed beer makes you a true patriot. He says the beer companies do this by endorsing patriotic values into their commercials, in order to convince American citizens that drinking their beer makes you patriotic. For instance Barry says, “The airwaves are saturated with pro-American commercials. Especially popular are commercials in which the newly restored Statue of Liberty appears to be endorsing various products, as if she were Mary Lou Retton or somebody” (Barry 453). Barry’s point is that the media is taking advantage by turning symbols of American freedom into endorsements for beers and various American made products. Although Barry is humorous in his article he is quite
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
At approximately the same time that media was being engulfed in corporatism came the internet boom. The first organization to really take initiative with this new medium was th...
Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children. For the most part, food that is aimed at these children is high in sugar, and fat, and is not beneficial to their developing bodies. Food advertisement companies use creative strategies in food promotion, such as characterization, animation, humor, and themes. They focus on using appeals and messages that are attracting to children. When children see a certain advertisement that is pertaining to food and play, they assimilate it faster than we know.
It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they increasingly continue to feed the audience trash, despite their authority as the creator of our social/cultural interactions, and justify their actions by calling themselves industries. Reducing themselves to just businesses whose sole purpose is to create a profit. This admittance of what they feel to be their true purpose however does not hinder their control and power but instead adds to it. Creating a need for there to be some way to analyze and discuss whether they are using their position and power wisely. Filling this void, scholars have theorized ways for individuals to be critical of the media that they intake. One of these critical theories is the “Culture Industry” theory. Using Cultural Theory, as well as other complementary neo Marxist theories, it is possible to determine how Stacy Peralta, once urban youth culture advocate, became incorporated into the superstructure through media use, thus making him a tool for the continued commoditization of society, and a youth marketer for industries l...
...p with the Kardashians,” or any other rich and famous idol that consumers attach themselves to. What’s worse is that not only is it adults who have to deal with being marketed towards, but now children. Companies spend over $17 billion a year only to market towards children (“Kids and Commercialism”). In 2004, children watched 25,600 television ads on average, totaling 7.4 days. The United States is one of the world’s biggest spenders on unnecessary products, and statistics show that this is not likely to change.
Pop culture is a reflection of social change, not a cause of social change” (John Podhoretz). It encompasses the advertisements we see on T.V, the clothes we wear, the music we listen too, and it’s the reason Leonardo DiCaprio has not won an Oscar yet. It defines and dictates the desires and fears of the mainstream members of society; and it is so ingrained into our lives that it has become as natural as breathing. Moreover, adults never even bat an eyelash at all the pop culture and advertising that surrounds them since it has become just another part of everyday life. Pop culture is still somewhat seen as entertainment enjoyed by the lower class members of society; but pop culture standards change over time. A notable example of this is the sixteenth century author, William Shakespeare, since his works were considered pop culture, entertainment that could be enjoyed by everyone, but now they are considered literary classics. While pop culture encompasses most aspects of our lives, its influence is most obvious through each generations reaction to media,